jason dawson, chief executive...visitor brand strategy create a strong positioning & brand...

Jason Dawson, Chief Executive

Support the establishment of a visitor accommodation area, aquatic adventure park and tourism experiences

Creates tourism destination which delivers to the Hamilton & Waikato 2016 Tourism Opportunities Plan

Delivers beyond economic benefits – social, cultural and environmental well-being

Domestic International

90

100

110

120

130

140

150

160

170

180

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

$m

SEASONALITY: Visitor Spend

FY 2015-16 FY 2016-17 FY 2017-18 FY 2018-19

$299 per night international delegate

$461 per night domestic delegate

International marketing alliance (IMA)

Waikato, Coromandel, Bay of Plenty, Taupō, Rotorua, Gisborne Tairāwhiti, Ruapehu, Hawke’s Bay

Te Awa Lakes will become the gateway and hub for Hamilton (Thermal Explorer Highway)

Kaka, Sanctuary Mountain Maungatautari

Waikato River Access and activate the Waikato River across the region

Visitor Brand Strategy Create a strong positioning & brand blueprint for Hamilton & Waikato

Hamilton City Riverfront Implement plans to revitalise the Waikato River to create a vibrant visitor hub

Home of Kiingitanga Create a region-wide plan and support for a range of Māori visitor experiences

Regional Major Events Strategy Develop Regional Major Events Strategy that further secures, develops, promotes and encourages events which generate financial and social benefits

Food tourism