january 2016 coverage report

Muck  Boot  Company  Press  Coverage  Report  January  2016  

Total  Monthly  Impressions:  5,659,515  

Petersen’s  Bowhun.ng    January  2016  

CirculaDon:  125,989  

Country  Gardens  Early  Spring  2016  Issue  CirculaDon:  352,290  

OR  Show  Daily  January  9,  2016  

CirculaDon:  22,000  

Bowhunter  Planet  January  10,  2016  

Facebook  Fans:  103,940  

www.facebook.com/bowhunterplanet    

VAMP  January  12,  2016  

UVM:  7,950  

hSp://vampfootwear.com/fall-­‐16-­‐preview-­‐footwear-­‐that-­‐performs-­‐rain-­‐or-­‐shine/    

Shoo.ng.me.com  January  13,  2016  

UVM:  2,500  

hSps://shooDngDme.com/blog/new-­‐products-­‐ata-­‐show/    

VAMP  January  15,  2016  

UVM:  7,950  

hSp://vampfootwear.com/from-­‐the-­‐show-­‐floor-­‐outdoor-­‐retailer-­‐recap/    

NSSF  Shot  Daily  Day  1  January  19,  2016  CirculaDon:  65,000    

Deer  &  Deer  Hun.ng  January  19,  2016  UVM:  191,244  

hSp://www.deeranddeerhunDng.com/arDcles/2016-­‐shot-­‐show-­‐best-­‐new-­‐gear-­‐from-­‐muck-­‐boots    

Outdoor  Wire  SHOT  Show  Special  EdiDon  

January  20,  2016  Subscribers:  155,000  

hSp://www.theoutdoorwire.com/story/1453244148jchvmtjwhqw    

Fishing  Wire  January  20,  2016  

Subscribers:  155,000  

hSp://www.thefishingwire.com/story/365606    

Life  in  Camo  January  20,  2016  Subscribers:  6,463  

hSps://njadams1.wordpress.com/2016/01/20/life-­‐in-­‐camo-­‐media-­‐finds-­‐exciDng-­‐gear-­‐on-­‐the-­‐ata-­‐show-­‐room-­‐floor/    

Scoutlook  January  20,  2016  

Facebook  Fans:  65,308  

hSps://www.facebook.com/scoutlook/videos/1093237950709440/?theater    

Scoutlook  January  20,  2016  

TwiSer  Followers:  521  

hSps://twiSer.com/ScoutLookWx/status/689849447803674624    

NSSF  Shot  Daily  Day  3  January  21,  2016  CirculaDon:  65,000  

Girls  with  Guns  January  21,  2016  

TwiSer  Followers:  10,500  

Examiner.com  January  31,  2016  UVM:  4,320,360    

hSp://www.examiner.com/arDcle/need-­‐to-­‐know-­‐arcDc-­‐excursion-­‐from-­‐muck-­‐boot    

Trendy  Mommies        January  31,  2016  

UVM:  2,500  

hSp://www.trendymommies.com    

XTRATUF  Press  Coverage  Report  January  2016  

Total  Monthly  Impressions:  2,180,759  

BD  Outdoors    December  8,  2015  

UVM:  5,793  

hSp://www.bdoutdoors.com/2015-­‐holiday-­‐gic-­‐guide/  

The  Fishing  Wire  December  8,  2015  Subscribers:  155,000  

hSp://www.thefishingwire.com/story/363030    

Na.onal  Fisherman  December  9,  2015  

UVM:  14,155    

hSp://www.naDonalfisherman.com/news-­‐events/inside-­‐the-­‐industry/5940-­‐xtratuf-­‐performance-­‐boots-­‐win-­‐award  

Popular  Mechanics  January  11,  2016  UVM:  1,714,234  

hSp://www.popularmechanics.com/adventure/outdoors/g2418/outdoor-­‐retailer-­‐winter-­‐market-­‐2016-­‐popular-­‐mechanics-­‐editors-­‐choice-­‐awards/    

Gear  Junkie  January  19,  2016  UVM:  291,577  

hSps://gearjunkie.com/xtratuf-­‐waterproof-­‐legacy-­‐rubber-­‐boot-­‐review