janet's portfolio

formula_te

“see” the image

savant-type calculation skills

1 5'

1'1'

2—

1'1

2—

f

4

focal point

EidEtic mEmory

ONE

ONE

f o r m u l a t e

To help Star Cruises deepen their customer's impression of the company's service and experience, I redesigned the identity system, series of applications, and increased the perceived value of the company with a more modern and sophisticated look. The identity design used clean lines and iconic e lements to modernize the look, whi le the design vocabulary represented a luxurious and excit ing experience to the customer.

f o r m u l a

For a design solution, I used dynamic shapes and fresh colors to represent the image of the company. The identity is composed of the dynamic water shape and a golden star. The typeface that I choose is simple and modern. The blue colors are related to the experience on board, and they represent the professionalism of the company.

c o u r s e _I d e n t I t y 3

i n s t r u c t o r _J e s s I c a p e l t z

c l i e n t _s t a r c r u I s e s

c a t e g o r y _I d e n t I t y

sailing on a golden cruise

03.08

S t a r C r u i S e S

S t a r C r u i S e S

Design by Hsiang-Chi HungPrinted in San Francisco, CA looking for your potential

Design by Hsiang-Chi HungPrinted in San Francisco, CA looking for your potential

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Series of Posters

Brochure

Seasonal T-shirts

Food Wrapper

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Medallion Stickers

Frequent Cards

Website

“

YOUSUPPORT...

LOCAL FARMERPROVIDES ... WE

SERVE BETTER FOOD.

NATURALLY RAISE D MEAT

ORGANI CALLY GR OWN VEGETABLES

s t a g e 0 1 _ s i m p l e a n d o r g a n i c

p o r t f o l i o _H s I a n g - c H I H u n g

p r o j e c t _c H I p O t l e c a m p a I g n

B r o c h u r e

The goal for the brochure is simply to give the customer an easily readable and digestible reference of how Chipotle’s food is actively doing good, by the way of responsibly grown ingredients and company transparency.

i n s i d e b a c k c o v e r

HOW WE SEE IT :

www.chipotle.com/begood

At Chipotle we think there’s a better way to do things. It’s called old-fashioned animal husbandry, which

means farmers rely on care, not chemicals to tend their

animals and their land .

providing naturally raised meat

& organically grown vegetables

better choice, better tast e

BE GOOD TO YOURSELF

• No antibiotics, ever.

• Letting pigs exhibit their natural behaviors in open pasture or deeply-bedded pens .

• Vegetarian feed with no animal by-products.

• Never be given antibiotics.

• Have more room to move about than in conventional chicken operations .

• Be vegetarian fed, never given animal by-products.

• No added growth hormones, ever .

• No antibiotics, ever .

• Vegetarian feed with no animal by-products.

• Every year we increase the amount of organically grown beans we buy for our restaurants.

• We’d love it if all of our bean s could be organic tomorrow.

NATURALLY-RAISED PORK NATURALLY-RAISED CHICKEN NATURALLY-RAISED BEEF ORGANICALLY GROWN BEANS

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o u t s i d e f r o m c o v e r

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t i t l e _B e g O O d t O y O u r s e l F 1 4 4 | 1 4 5

BURRITOSTake down 11 of our burritos and number 12 is on us.12

BE GOOD TO YOURSELF

1 11

FRONT C

BACK C

BURRITOSTake down 11 of our burritos and number 12 is on us.12

BE GOOD TO YOURSELF

1 11

FRONT C

BACK C

12SALADSTake down 11 of our salads and number 12 is on us.

1 2 3 4

5 6 7 8

9 10 11

BE GOOD TO YOURSELF

12

11

TACOSTake down 11 of our tacos and number 12 is on us.

BE GOOD TO YOURSELF

FRONT A FRONT B

BACK A BACK B

12SALADSTake down 11 of our salads and number 12 is on us.

1 2 3 4

5 6 7 8

9 10 11

BE GOOD TO YOURSELF

12

11

TACOSTake down 11 of our tacos and number 12 is on us.

BE GOOD TO YOURSELF

FRONT A FRONT B

BACK A BACK B

f r e q u e n t c a r d s

We really appreciate the customers and their loyalty to Chipotle. In an effort to reward return customers, we have initiated a Frequent Card system that rewards free items to our most loyal patrons. Frequent cards are bought in with a customer and can be stamped by the employee to validate that each item has been purchased. There is no expiration date.

“I will walk to school everyday to cut down on gas.”

DAPHNE, SAN JOSE CA

Share your ideas at www.chipotle.com/begood

BE GOOD TO YOURSELF

“I think I’m going to go vegan. Or at least try to.”

CAMRON, BOULDER COA

Share your ideas at www.chipotle.com/begood

BE GOOD TO YOURSELF

“Be better about staying in touch with friends.”

ULI, BOSTON MA

Share your ideas at www.chipotle.com/begood

BE GOOD TO YOURSELF

“I will start reusing all those plastic bags I’ve been using. ”

CYNTHIA, CARMEL CA

Share your ideas at www.chipotle.com/begood

BE GOOD TO YOURSELF