jamjar at open coffee athens lxxviii

The story behind.

Eva Epitropaki, Co- founder, jamjar.gr

My name is Bond.(or Eva)

BSc Communication, Media and Culture, Panteion University of Political & Social Sciences

MSc in Marketing, Stirling University of Scotland

MSc in Social & Public Communication, London School of Economics & Political Science

Comms and Marketing Professional Stubborn, strong opinioner,never satisfied.

@ jamjar: Co – founder, Business Director

3 years ago, I looked around and saw everyone...

so.I had an IDEA.

Which I had to share with...

My partner. My Vera.

BSc in Political Studies, Panteion University of Political & Social Sciences

MSc in Media & Communication, University of Athens

Comms Professional

Fashion addict

The creative soul of jamjar

Adores Social Media & new technologies

@ jamjar: Co – founder, Marketing & Comms Director

much

However, our idea alone, didn't mean that

We had to do our H/W.

1.Problem

Countless of amateurs crafters all over Greece

Highest majority individual crafters with no means to reach a wider audience, enhance sales & promote their work as:

No local trustworthy, easy & social selling platform dedicated to handmade

International open marketplaces (e.g Etsy) overpopulated & chaotic

Not all handmade items produced truly special, of good quality & inspirational

The crafters

2.Need

Amidst the financial & political turbulence, Greek consumers

changed buying patterns:

More & more into smart shopping looking for unique, stylish, one of a kind, cost friendly products

Wish to enjoy flexibility, speed & ease in their shopping routine, due to lack of time & speed of everyday life

Honor products, services of Greek origin

The buyers

Hence, jamjar was born

i.e. We select & offer customers the crème de la crème of

handmade, guaranteeing

a single amazing shopping experience

UVP1

i.e. while helping the most talented independent crafters take their

passion to the next level, as

we take care of all the business hassle

UVP2

“we select handmade products so fabulous that customers shall wish to buy them with the same passion &

the same urge they had as kids, when they eagerly tried to reach the

jam jar mama hold up on the shelf ;-)”

The jamjar story

Annual fee €80 (VAT not inc.) Sales Commission

10% - Businesses12% - Private Crafters

Support ServicesAdvertising

CommunicationCreative Writing

PhotographyDesign

160 jamjarstores

4.000 delicious handmade creations

17.000 FacebookLikes

4.500 Instagram Followers

3.500 sales from September 2013

Our vision

To become the leading brand, a point of reference for the

handmade arena,

creating the

Νo 1 online department store for the most delicious Greek

handmade creations

Lessons Learned

1.Be open to...

2.Build a good partnership

3.Do your best with what you've got

4.Keep testing your hypothesis

5.Read.Listen.Observe.

6.Keep calm & be patient

7.Accept criticism.

8.Don't accept criticism

9.Don't forget to live

10.Never EVER give up