jamba juice analysis and expansion project (power point)

An TranSteven LyDaniel Tan

Amber Khan Shawn M Saran Gurkaran Singh

Establish Jamba Juice as the world’s leading source of

healthy energy in the form of freshly blended

beverages with an uncompromising commitment to

making a diference through our value system.

• Four college students– Kirk Perron, Joe Vergara, Kevin Peters, and Linda Olds

• 1990 - Juice Club in the college town of San Luis Obispo, California

• 1993 - Palo Alto, CA and Irvine, CA.

• 1995 – Changed name from “Juice Club” to “Jamba Juice”

F.I.B.E.R.

Fun

Integrity

Balance

Empower

Respect

Customer Service Focuses:

Greet Customers with the Utmost Enthusiasm Make Great Healthy Consistent Products Be Flexible & Work Together as a Team Maintain Cleanliness of Store Always say “Thank You” “Wow” the Customer

• Blended Beverages– All Fruit Smoothies

• “Boost” - soy/wheat protein , cholesterol blocking plant sterols

• Fresh squeezed juice– Orange Juice, Carrot Juice, etc.

• Shots– Wheatgrass– Matcha Green Tea

• Lemonade

• Baked Goods:– Pretzels– Blueberry Loaves

• Package Snacks:– Trail Mixes– Protein Bars

• Breakfast Blend topped with granola.

• Risk of Entry–Medium• Little Capital

– Lease Space– Health Permit– An abundant teenage work force

• Rivalry– High• Fragmented market structure

• Industry:

– QSR (Quick Serve Restaurant)

• Burger King

• McDonalds

• Subway

• Competitors:

– Starbucks

– Peet’sCofee

– Orange Julius

• Bargaining Power of Buyers– Low

• Cater to diferent segments to other QSR• Many buyer, thus not one set of consumers can change

the price or menu.

• Bargaining Power of Suppliers– High

• Limited number of input frms

• Threat of Substitutes– High

• Consumers have many products to choose from

• “Good Health” menu– Freshly squeezed juice– Baked oatmeal cookies and brownies– Fresh yogurt– Matcha Green Tea– Wheat Grass Shot– Smoothies

• Include a “Boost” such as: Whey Protein, Immunity, Chia Seeds, Vitamin C, Green Cafeine, etc.

Quality– Same, if not higher than Starbucks– Blends from freshly blended organic fruit

Cost– Is not a low cost structure, but has a lower cost

structure than its competitors (ex. Starbucks)

Efciency– High in preparation of products– Sense of urgency to deliver

under 3 minutes

• Inventive– New Breakfast Blend– New “Boost” for smoothies

• “Charger Super Boost" with green tea, guarana and ginseng, proven to increase alertness and invigorate the body with an astounding 120 milligrams of cafeine.

• "Omega-3 Super Boost“ with omega-3 fatty acids and seven grams of fber to help the digestive system.

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• Headquarter – Emeryville, CA• Fiscal Year of 2007– $317 million gross revenue

• January of 2008– Over 715 stores

• 501 company-owned, 206 franchisee-owned.

– Over 10,000 Employees– Market Cap of $32.64 M– Revenue growth of

10% rate quarterly– Debt to Equity ratio is 0.007

• Safeway’s MEDs– Merchandise End Display

• Increase in Revenue– Balancing a low operating cost– Decrease adequately in the cost of

operations– Increase in market share

• Economies of scale, sales growth in a stagnant industry, reputation and increased bargaining power– Through share of preference (increased through

product, pricing, and promotional changes)

• Horizontal Integration– Increase Jamba Juice’s bargaining power with

their suppliers and buyers• Operating as a single industry• Lowering the cost structure• Ofering a variety of diferent products• Decreasing our industry’s

competition• Advantage:– Build from our strengths (health improving

ingredients) and emphasize them based on our cost structure

• Franchising– Continue to refocus on franchising stores.

• The franchise stores absorb the new store capital costs and mitigate the risk of a soft market

• Tightened Cost Factors– Labor and Food Costs

• Training.• Employment age range.• Working closer with suppliers.

Questions?