jaco meiring: social media overview 2011 ish: d4c
Post on 17-Oct-2014
1.094 Views
Preview:
DESCRIPTION
TRANSCRIPT
Social Media overview 2011: who, what, why?
Monday 30 May 2011
!
What we will cover (in no particular order)
Monday 30 May 2011
!
What we will cover (in no particular order)
• Influence
Monday 30 May 2011
!
What we will cover (in no particular order)
• Influence
• Experience
Monday 30 May 2011
!
What we will cover (in no particular order)
• Influence
• Experience
• Engagement
Monday 30 May 2011
!
What we will cover (in no particular order)
• Influence
• Experience
• Engagement
• Relationships
Monday 30 May 2011
!
What we will cover (in no particular order)
• Influence
• Experience
• Engagement
• Relationships
• How to get there
Monday 30 May 2011
!
Question?
Monday 30 May 2011
Monday 30 May 2011
Monday 30 May 2011
!
Do you want to see my LG?
Monday 30 May 2011
Monday 30 May 2011
!
Why?
Monday 30 May 2011
Monday 30 May 2011
Monday 30 May 2011
!
Why does it matter?
As Fortune put it in October 2003, "There may be a new kind of Internet emerging - one more about connecting people to people than people to websites."
Monday 30 May 2011
Monday 30 May 2011
!
People want to belong and they want to socialise where they have a sense of belonging...
Monday 30 May 2011
!
"A wealth of information creates a poverty of attention."
Herbert A. Simon, 1971
Monday 30 May 2011
!
How to get attention?
Engage people...
Monday 30 May 2011
Monday 30 May 2011
Monday 30 May 2011
Monday 30 May 2011
Monday 30 May 2011
Monday 30 May 2011
YouTube (online video)#1 Justin Bieber - Baby ft. Ludacris; 476 million views
Angry Birds (mobile gaming)As of December 2010 over 50 million copies have been sold across all platforms.
FarmVille (social gaming)25 Millions Facebook fans since September 2010Over 62 million active users
Monday 30 May 2011
!
Engaging experiences can change behaviour...
Monday 30 May 2011
Monday 30 May 2011
!
“Anywhere defines a world that connects all people and all the things we care about. A global communications network will free us to go wherever we want without leaving information, entertainment or anything else behind.”Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business by Emily Nagle Green; McGraw-Hill; 2009
Monday 30 May 2011
!
Monday 30 May 2011
!
Covering 100 shows across 22 networks. 300,000 images have already been uploaded, and 60,000 of those have been tagged.
Monday 30 May 2011
!
Monday 30 May 2011
!
But, this also extends off line...
Monday 30 May 2011
!
If you create an experience that engage people, you start building ...
Monday 30 May 2011
!
... relationships
Monday 30 May 2011
15
Direct Results
2004-2009 2010-2015
Experimentation
!! Value:
Web as a promotional vehicle
!! Primary Goals:
Trial a new media concept, gain eyeballs,
build brand and drive awareness
!! Measurements:
Cost per impression
!! Marketing Tactics:
–! Branding – buttons, banners
–! E-mail – newsletters, list rentals
1996-2003
!! Value:
Web as a direct results platform
!! Primary Goals:
Drive traffic and lead generation
!! Secondary Goals:
Thought leadership and branding
!! Measurements:
CPL, CPC, brand measurements
confirmed through surveys
!! Marketing Tactics:
–! Search ads
–! Lead generation – white papers,
webcasts
–! Branding - IMUs, larger units,
microsites
–! E-mail – list rentals
!! Value:
Web as a relationship management
platform
!! Primary Goals:
Engaging prospects and customers
outside of their Web site
!! Secondary Goals:
Lead generation, drive traffic, thought
leadership and branding
!! Measurements:
Cost of sales, customer retention,
brand penetration and measurements
from direct results stage
!! Marketing Tactics:
–! Company beachhead in
relevant communities
–! Integration of content in
mobile apps
–! Lead nurturing via social CRM
–! Successful tactics from direct
results stage
Relationship
Evolution of Online
Source: Toolbox.com
Monday 30 May 2011
Monday 30 May 2011
Monday 30 May 2011
!
Vision and Envisioning
Monday 30 May 2011
Monday 30 May 2011
!
... two more things...
Monday 30 May 2011
!
Listen
... and provide feedback.
Monday 30 May 2011
!
Look to your culture...
Monday 30 May 2011
!
Questions
Monday 30 May 2011
top related