j307488_bsl08_expactant_parents-infographic_a4_1pp_2015_v1

Average spend at show of Dads and Dads-to-be

£524

agree that face-to-face delivers better ROI than other media

80%

of visitors agree that ‘experiencing a business first-hand makes it more memorable’

65%

of business directors agree that exhibitons are the second most

effective means of generating sales

leads after a company’s own website

85%

agree that a person spends more money with companies they

have met face-to-face80%

£2.3 billionper annum

Baby retail marketis set to reach

in the UK over the nextcouple of years

New parents spend

on their first baby before it is born

£1,400

294,000women become mums for thefirst time each year in the UK

800,000There are over

births in the UKeach year

of visitors spend 4 or

more hours at the event

40%footfall

60,000have never visited The Baby Show

before, brand new audience at every event

94%

33%plan to attend 3 or

more months in advance

WEDNESDAY 16th

Source: www.facetime.org.uk

87% of business directors agree it is easier to communicate

with people face-to-face than on the phone or email

of visitors believe live events allow you to be more open-minded

about what brands offer74%

of visitors to the show are expecting

64% 75%

of pregnant visitors are currentlyin their second trimester

47%

of pregnant visitors areexpecting their first child

The Baby Business Boom Largest Pregnancy and Parenting Events in the UK

Facing up to Face-to-FaceTargeting Expectant Parents– Your Potential Customers

Show

The