iwa seo presentation - so effin` overwhelming

Fundamentalsof SEO

A Big Nose Marketing productionDirected and Narrated by Ryon McCamish

(who really has no idea what he’s doing)

What is SEO?

SEO (Search Engine Optimization) is optimizing a website to be shown in a SERP (Search Engine Results Page) to a user for the relevant keyword or key phrase that is being searched for.

What is SEO really?

An online marketing campaign or strategy that needs to be heavily tracked, researched, and adjusted at a moments notice that requires hair pulling outing, not understanding anything, and rocking back and forth in a corner crying when you realize what you’ve gotten yourself in to.

or as I like to call it…

SoEffin`Overwhelming

Topics of the Hour• SEOing Factors• Internal & External

Factors• Your Website• Your Blog• Online Directories• Reviews

• Social Media• Backlinks (Link Juice) &

Co-Citations• Google Analytics• Google Algorithms• Spam• Spotting a Fake SEO Guru

SEOing Factors

SEOing Factors

• Neuroscience• UX & Design• Keyword Research• Screen Responsiveness• PR• Social Media• Reviews• Backlinks• Website Copy• Blog Copy• Website Auditing

• Performance Tracking• Online Directories• Content Marketing• YouTube• Brand• Co-citations• Landing Pages• Email Marketing• Algorithm Knowledge• Site Speed• And much, much more…

SEOing Factors

SEOing Factors

Or as Rand Fishkin from MOZ says:

“Anything that affects input directly or indirectly is SEO.”

http://moz.com/blog/does-seo-boil-down-to-site-crawlability-and-content-quality-whiteboard-friday

SEO: Ranking Factors

SEOing Factors: Ranking Factors

There over 200 of them. If you print this infographic out, it would measure 11 in wide x 23 FEET long!

http://blog.hubspot.com/marketing/google-ranking-algorithm-infographic

http://moz.com/search-ranking-factorsRanking Factors Importance

Ranking Factors Description (Infographic source)

Internal & External Factors

Internal & External Factors

Internal Factors: Website, Hosting Provider, Entire Online Marketing Strategy, Landing Pages, Site Performance

External Controllables: Backlinks, Online Directories, Social Media posts, Outbound Links

External Uncontrollables: Backlinks, Hosting Provider, Social Media engagement, Algorithm Updates

Your Website

Your Website

Title Line

URL Path

Website

Your Website and Google

Your Website and Google

Title Line

Page or Meta Description

– 512px long (~65 characters)

- ~160 characters

Responsive Website

Your Website: Responsive Website

What is it?

A responsive website is a website that scales according to screen size. Not to be confused with a mobile site.

Responsive Website

Your Website: Responsive Website

Responsive Website

Your Website: Responsive Website

What makes them so special?

Loves Them!

Your Blog

Your Blog

Is a content holding, thought sharing, lead generating powerhouse that Google eats up.

Your blog should have per post:• 1,500 words• SEO’d title line• SEO’d permalink• SEO’d blog title

• SEO’d page description• SEO’d content• Lead generation

Online Directories

Online Directories

Online Directories: NAP

Online Directories: NAP

Name

Address

Phone number

Online Directories: NAP

Online Directories: NAP

The key to with Local SEO is consistency.

John’s Shop123 Johnson St.(651) 123-4567

St. Paul, MN 54321http://johnsshop.com

Johns Shop123 Johnson Street

651.123.4567Saint Paul, MN 54321www.johnsshop.com

Reviews

Reviews

Man, am I EVER going to shut up??

I’m thinking the same thing, “What is this guy TALKING about?”

I really have no idea what I’m doing…

Social Media

Social Media

There is: And then there is:

Social Media and SEO

Social Media and SEO

Compelling Content

Creates Engagement

For More to See

WANT to Follow You

Gets Web Traffic

To Convert

Backlinks & Co-Citations

Backlinks & Co-Citations

Backlink: A link to your site from another site

Co-Citation: A mention of your business on another site

QualityVs.

Quantity

Google Analytics

Google Analytics

Nothing to see here.Just more mindless babble…

Google Algorithms

Google Algorithms

Panda Penguin Hummingbird

Spam

Spam

• Duplicate Content• Too Many Keywords• Full Screen Ads

• Duplicate Business Listings• Backlinks

• Too Many Errors(404)• Heavily SEO’d Landing Pages• If it feels wrong, it probably is

The secret sauce recipe is…

Spam

Spotting a Fake SEO Guru

Spotting a Fake SEO Guru

1. Promising Page 12. Talking Up Backlinks3. All about keywords

4. Get you on hundreds of directories5. Can’t/won’t explain tactics

6. All you need is SEO7. Can fix SEO for a flat rate

8. Don’t worry about algorithms9. “Hi, this is Google.”

Fin

Q&ATime

Q&A Time

ryon.mccamish@gmail.com • bignosemarketing.com (Coming Soon!)