iv evento genexus italia - il cloud ibm: motore di crescita per il business
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© 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
Alessandra Brasca
Cloud Business Development Executive
IBM Italy
BusinessIBM Cloud
a growth engine for
© 2014 IBM Corporation2
IBM Cloud: Think it. Build it. Tap into it.
Cloud growth engine for business enabling the digital transformation
DataPut to work in the cloud
as the new basis of competitive advantage
MobileThe activation point to
engage customers in context using cloud-based services
1 TrillionThe average mobile phone user
checks their phone
150 Times Per Day Connected things on the planet
generating data by 2015
72%of business leaders say cloud will be extremely
important to their business success by 2016
CloudGives organizations of all sizes the ability to innovate at speed
SocialRevolutionize customer touch points with cloud-
based social media
Social connections occur daily
2 Billion
3
IBM Cloud: Think it. Build it. Tap into it.
© 2014 IBM Corporation
Enterprises are pursuing hybrid cloud environments to support
workloads such as hosted enterprise, mobile and analytics.
1Source: Gartner Webinar presentation, Data Center Conference Poll, reported in “Hybrid Cloud and Hybrid IT: The Next Frontier,” Thomas Bittman, Sept 9, 2014. rrk
Exploit the new
Hybrid
Systems
of record
Systems
of engagement
Traditional IT
> 70%of enterprises to
pursue hybrid cloud
computing by 20151Private/public On
premises/off premises
Renovate the core
© 2014 IBM Corporation4
IBM Cloud: Think it. Build it. Tap into it.
The stack of cloud services provides opportunities for innovation
Enabling business transformation
Business Processas a Service
Marketplace of high value consumable business applications
Softwareas a Service
Composable and integrated application development platform
Platformas a Service
Enterprise class, optimized infrastructure
Infrastructureas a Service
SmarterWorkforce
Smarter Cities
Big Data & Analytics
Smarter Commerce
Watson Solutions
Software Solutions
BluemixTM
Infrastructure Services
GBS Cloud Business Solutions
On Premises Cloud Infrastructure
Cloud Managed Services
Public. Private. Hybrid.
Enabling business transformation
Business Processas a Service
Marketplace of high value consumable business applications
Softwareas a Service
Composable and integrated application development platform
Platformas a Service
Enterprise class, optimized infrastructure
Infrastructureas a Service
SmarterWorkforce
Smarter Cities
Big Data & Analytics
Smarter Commerce
Watson Solutions
Software Solutions
BluemixTM
Infrastructure Services
GBS Cloud Business Solutions
On Premises Cloud Infrastructure
Cloud Managed Services
Think it. Build it. Tap into it.
6
a global cloud leader
Acquired in July 2013.
In 2014 IBM invests 1.2 B$ in
new cloud infrastrutture, making cloud accessibile all over
the world
46 data centers by 2015
25+ network PoPs
Global private network
175.000+ devices
24.000+ customers
Innovation, Automation, Integration
• Performance: high speed, redundant connectivity, 3-Tier network architecture, enterprise security level
• Flexibility: shared /dedicated virtual environment, bare metal. Fully configurable, easily scalable
• Control: Single pane of management, 24x7 support, full visibility
Milan
© 2014 IBM CorporationIBM Confidential
•An investment to support PA and enterprise transformation
•2.8 MW of IT power
•11000 servers
•Highest level of reliability
(Tier IV)
•Reduced CO2 emissions and
energy efficiency of a Green
Data Center
Opening: June 2015
7
Data Center in Italy
8
IBM Cloud: Think it. Build it. Tap into it.
© 2014 IBM Corporation
SoftLayer offers a broad portfolio of infrastructure choices to
help you achieve greater business agility.
Bare metal with your own
stackFor high input and output (I/O)-
intensive apps, databases, big data
Shared virtual
environmentFor unpredictable, seasonal or
research and development workloads
Dedicated virtualized
environmentDesigned to be ideal for
enterprises
Any compute and storage combination at any time is available in three models.
Build and customize the environment based on what you want to achieve
Additional services for compute, storage, network, security, platform management and big data are available
Move back and forth between dedicated and shared servers for greater business agility with the Flex Images™
server deployment system
Provides image capture and deployment for dedicated servers, unified across bare metal and shared cloud
servers
+ +Performance Visibility Control
9
IBM Cloud: Think it. Build it. Tap into it.
© 2014 IBM Corporation
Open cloud architecture
DevOps & app lifecycle mgmt
Hybrid integration, deployment and
management
Syndicated catalog of IBM, 3rd party
and community services and images
Global reach
#bluemix - #ibmcloud
Platform for Digital Innovation
Transform your digital business with innovation
Rapidly bring new products and services to market at lower cost.
Balance agility with quality, security and governance.
Extend existing IT investments into cloud business and delivery models.
Why Bluemix
IBM Bluemix™ - The Digital Innovation Platform
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IBM Cloud: Think it. Build it. Tap into it.
© 2014 IBM Corporation
Business Innovation Cloud enabled
Reinventing customer relationships using analytics
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