it's not about you: influence, relationships, and customer-centric growth

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It’s Not About YOU.

Influence, Relationships and Customer-Centric Growth

Laura “@Pistachio” Fitton

Evangelist, HubSpot

Deeply silly. Fiercely optimistic. Makes things happen from scratch.

@pistachio

LAURA FITTON

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1 Influence - Attract and Serve - 5 Quick Tips

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“Do what you love in the service of those who love what you do.”

http://www.stevefarber.com/

Influence (was) Attract attention to yourself

Provide attention & value to others

Influence (is)

Take Good AMAZING Care of the Network You

Already Have

To grow ANY network…

Photo: http://www.flickr.com/photos/harmishhk/

Be Useful.

Listen. Learn. Care. Serve.

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Be generous.

•  the more you give, the more you get •  build trust, credibility, & goodwill

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Our guiding goal is delighting customers.

Influence: 5 Quick Tips

1 DON’T @Tweet Me, Maybe?

2  Ask NOT What Influencers Can Do for You…

3 Don’t touch that RT button!

4  Credit Where Credit’s Due

5  Stay Classy

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DON’T @Tweet Me, Maybe?

Are you @Spamming?

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(Please tell me you know the next line!?)

Ask Not What Influencers Can Do For You…

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There’s a much better way to share

Don’t Touch That RT Button!

PAY COMPLIMENTS: RT right!

1.  copy/paste 2.  cleanup 3.  edit 4.  append

http://bit.ly/RTright

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Is actually extremely good for you

Credit Where Credit’s Due

for heaven’s sake, when you get mentioned, @mention the reporter who wrote it.

THANK THE @REPORTER

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Support, don’t stalk

Stay Classy

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Don’t cross the line between

OUTREACH

and STALKING!

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Why @Tweet When You Can @Connect?

DON’T: •  @Spam •  Beg for attention •  Ask for

… a followback … a RT or share … an @mention … help …“feedback” “check out”

DO: •  Find their contact info •  Earn attention •  Give value and attention

Follow RT their stuff Answer their questions Provide help Show what’s in it for their audience

The Message is the Influencer.

http://twitpic.com/135xa by @JKrums

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2 Relationships - Nurture and develop - Tell your story through the stories of others

build relationships

Any to

Many

6.8 BILLION.

Tweet Quote!

“ Make the customer the hero of your story. Ann Handley Chief Content Officer MarketingProfs

Image Credit: Fotographia Guerilla

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“The Art of Telling Someone Else’s Story”

http://bit.ly/someonesstory

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http://www.hubspot.com/customers

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3 Customer Centric Growth - Put the customer in the center of everything. - Only Connect.

“Bet you can’t eat just one!”

“Because you’re worth it.”

(you should…)

(you should…)

(have you…)

“Melts in your mouth…”

“…not in your hands”

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“Only Connect.” - E.M. Forster

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Thank you.

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Laura Fitton @Pistachio Pistachio@HubSpot.com