itexpo (january 2014) - generating revenue with webrtc

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Service ProvidersGenerating Revenue with WebRTC

Phil EdholmPresident and PrincipalPKE Consulting

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PKE Consulting LLC 2013 3

WebRTC ImplementationsAdding WebRTC to Any Web Server

HTML & WebRTC APIVOIP RTP

Web Serverwith WebRTC

Control

SIP Signaling

SIP

Vendor A UC Platform with WebRTC Control

Vendor C UC Platform with WebRTC Control

WebRTC as an extension to existing networks of servers (Carriers)

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04/11/2023 PKE Consulting 2013 4

WebRTC – Threat or Opportunity?

Threat• Enables OTT services• Moves next generation

communications to a Web paradigm where the value of the PSTN “club” begins to go away

Opportunity• Extending services to a multiplicity

of devices• Become the representation service

on the new communications web• Packaged Services• Media Services• Network Impact

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04/11/2023 PKE Consulting 2013 5

WebRTC extension for VOLTE subscriber enabling multiple devices

WebRTC Use Cases for SP

Service Provider

The InternetAccess

Network

QOS for WebRTC operation

WebRTC access from mobile phones over LTE and RCS

WebRTC access from laptops, tablets, and other devices over LTE or access

WebRTC for friends, family and business partners

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04/11/2023 PKE Consulting 2013 6

Changes• U.S. Court of Appeals for the District of

Columbia Circuit today struck down the 2011 FCC Net Neutrality Regulations

• Verizon opposed the regulations saying, “that but for these rules we would be exploring those types of arrangements”…different service pricing models

• Opens the door to off-ISP services requiring added cost ISP services

• May have a big impact on SIP trunks and Cloud

Net Neutrality

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Our Panelists

• Peter Dunkley– Technical Director– Crocodile RCS

• Glen Gerhard– VP Product Management– Sansay

• Chad Hart– Sr. Director, Product Marketing– Dialogic

WebRTC is a technology not an application

• You are unlikely to generate revenue directly from WebRTC– Unless you are a WebRTC tool vendor

• WebRTC can help you generate revenue in other ways– Applications and services that were once too hard (expensive)

to implement are easier (cheaper) to implement– It can enhance your existing application or service

• Retain existing customers• Attract customers from competitors

– It can reduce your costs (cap-ex and op-ex)• For example, less infrastructure required in call centres

Email: peter.dunkley@crocodilertc.netTwitter: @pdunkley

How to monetize WebRTC

Contact center services. New support/service agents (ala Mayday).

Home control via speech recognition. Control data channel to entertainment, security and appliances (ala Nest).

Distance learning/telemedicine. Lowers barrier to ad hoc collaboration and classroom evaluations.

Hosted PBX/UC services become easier and more secure. No licensing or development needed for softphone applications.

Application design consultants! Equipment vendors need to produce: Encryption/decryption

systems for offnet calling, massive video conferencing systems, control systems for M2M interfaces (or direct WebRTC to user).

Generating Revenue with WebRTC

• New communications services• Contact center• Industry verticals – finance, auto, retail, healthcare, etc.

• Enhancing existing services• Reduce churn and prolonging voice & messaging

• “Developer” services• Infrastructure-as-a-Service – Gateways, TURN,

transcoders, media servers• Platform-as-a-Service – developer friendly API exposure

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QuestionsAnd

Discussion

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T hank YouandQ uestions

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Questions

• What services will have less value if WebRTC becomes a major impact?• What services will increase in value?• Is the money in control or media or both?• How will monetization occur, directly to the consumer or through the

application provider?• Does WebRTC and real-time lead to tiered pricing and other

opportunities?• Is media service a big play?• What will the impact be if carriers drop prices to compete with

WebRTC OTT players? (similar to your tiered pricing question)• What are the economic opportunities to connect/federate the

WebRTC islands?