itco presentation
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From Group 3Section A
Members:-Priyang agarwal (11237)Kaushal Kishore (11220)Rohit Kr. Shrivastwa (11245)Atreya Kumar (11205)Deepak malik (11210)
Akhil kr. Juneja
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IT sectors
Enterprise Software
Product based softwareHardwareNetworkingServices (support, maintenance, BPO & consultancy)Cloud computing apps
Mobile applications.
software
In nascent stage.
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Porter five force analysis of IT industry
Availability of substitutes:- Medium
Supplier power:- Low or NoBuyer power:- Medium to HighThreats of new entrant:- Very HighCompetitive rivalry:- High
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Porter five forces analysis for software
Barriers to entry:- Quite low
Threat of substitutes:- (See explanation in notes)
Bargaining power of customers:- High in enterprise software but low in productSoftware.
Bargaining power of suppliers:- Low
Competitive rivalry:- Very Intense
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History of IT
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Growth drivers of IT
Easy availability of Talent pool and cost advantageProcess and QualitySupportive government policiesUnique geographic location
Threat of new emerging service economies
Emergence of China as substituteHardware Sector lagging behindPoor InfrastructureExchange rateDomestic consumption
Things to look for
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Future of IT
According to NASSCOM, India can reach $ 130 Billion in IT revenue by 2015, with
CAGR of 14%. With this, it would be contributing to 7% of annual GDP andcreating 14.3 million employment opportunities.
BPO industry will experience high growth but the Software and ITeS segment isexpected to see slower growth.
Adapt new business models to compete with global players e.g. Cloud, On-demand services, and SaaS.With increased threat from countries like China,the companies will suffer loss unless they change business models.
It is very important that while investing in a company, an investor selects asector, where the long-term future prospects are bright. In the above case, wehave seen that the IT sector is expected to have good growth in the long run.
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Options for Selection
IT hardware growing at a fast pace 28.41%
IT Software has largest market, and a good growth rate 19.94%
A number of small players in the market, working on
small projects IT Education has a small market, and will take time to
establish in this market
BPO has good market and growth, but will not be
considered Based upon the analysis, we can say that IT Software
will be optimal for investment
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Start a new company
Issues May take some time to get clients
Create a new team
No experience in the field
Acquire a companyBenefits
A number of small companies present in the market
Have got small clients for development and maintenance
Have got a team
Need capital to grow, so can be a good option for acquisition
How to enter the market???
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