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The Digital Traveler A Challenge to the e-Travel Industry

The air traveler’s requirementsSITA’s vision and approach

Flight booking & check-in

2010 Passenger Self-Service Survey 2 No usage witho ut the consent of SITA | © SITA 2010 All rights rese rved.

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Self-service check-in options used by region

2010 Passenger Self-Service Survey 3 No usage witho ut the consent of SITA | © SITA 2010 All rights rese rved.

Population: respondents who used self-service to ch eck in

Smartphone demographics

28% of this year’s respondents were carrying a smartphone

2010 Passenger Self-Service Survey 4 No usage witho ut the consent of SITA | © SITA 2010 All rights rese rved.

Self-service check-in growth per channelMobile

2010 Passenger Self-Service Survey 5 No usage witho ut the consent of SITA | © SITA 2010 All rights rese rved.

Flight-related use of smartphones

2010 Passenger Self-Service Survey 6 No usage witho ut the consent of SITA | © SITA 2010 All rights rese rved.

Interest for digital entertainment & shopping services

2010 Passenger Self-Service Survey 7 No usage witho ut the consent of SITA | © SITA 2010 All rights rese rved.

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Population: respondents who stated that dwell time needs improvement

The air traveler’s requirements

Passengers want more self-service

Users are versatile in choosing self-service

channels

2010 Passenger Self-Service Survey 8 No usage witho ut the consent of SITA | © SITA 2010 All rights rese rved.

Growing ancillary revenue opportunity

Smartphone users want to use their device to

manage their trip