issues in creating digital arden
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Issues in Creating Digital Arden
Brad Scott
Digital Publishing Consulting
School of Advanced StudiesUniversity of London
18 January 2010
www.brambletye-publishing.co.uk
Brad Scott
1990-2001: Routledge: Digital publisher 2001-2008: Semantico: Account director 2008-present: Consulting
www.brambletye-publishing.co.uk
Overview
Outline of the three digital versions of Arden Challenges and issues that shaped them Doing digital publishing today
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Digital Publishing
Purpose of product Balance between teaching and research Benefits/advantages to publisher and user Measurable
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Digital Arden
First ideas about 20 years ago Matured with the digital universe Ambitious and innovative
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Timeline
1986 1987 1988 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2005 2006 2009
Initial plansArden Shakespeare CD-Rom
Arden online
Shakespeare Collection
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Early plans
“From the base of the Ardens, should we consider trying to “corner” all Renaissance drama?”
“One approach with the Ardens would be to offer a menu of the contents: the text with options to include specific variants; the option to use different “levels” of notes; a choice of the material from the introductions and appendices; and the content of the corresponding Critical Heritage and Critical Assessment volumes.”
John von Knorring, 1992
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Early plans
Multimedia “opens up enormous opportunities, particularly in the performing arts. Arden texts linked to historic filmed and TV performance”
“Most important, from our point of view, is Internet.... Internet links together some 1 million computers in the U.S. alone... Internet is not currently available for commercial, money-generating products.”
John von Knorring, 1992
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Arden CD-ROM
Texts and Sources for Shakespeare Studies Arden 2 Images of First Folio and Quartos Onions Partridge Bullough Bevington bibliography
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Arden CD-ROM
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Arden CD-ROM
SGML DynaText browser Sophisticated synchonised frames Many aspects of user experience emulated by
other versions
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Arden CD-ROM
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Arden CD-ROM Direct Costs
Data conversion30%
Software21%
Permissions7%Image data capture
1%
Text data capture16%
Academic advice2%
Manufacturing1%
Routledge editorial
7%
Demo disk3% Proofing/testing
10%
Other2%
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Arden CD-ROM
Costs limited scope: bible; F/Q transcripts Generated considerable debate
“This is not the future of 21st century Shakespeare”
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Timeline: Ownership
1987 1988 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2005 2006 2009
Initial plans
Arden Shakespeare CD-Rom
Arden online
Shakespeare Collection
Methuen Routledge Thomas Nelson
Thomson Learning
Cengage Bloomsbury
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Arden Online
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Arden Online
Arden 2/3 Online-only content Illustrations of the plays in performance Arden.net Utilised source data from CD-ROM High film rights
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Timeline: Technology
1986 1987 1988 1991 1993 1994 1995 1996 1997 1998 1999 2000 2001 2005 2006 2009
Initial plans
Arden Shakespeare CD-Rom
Arden online
Shakespeare Collection
SGML
Beginnings of HTML
MosaicHTML2 CSS1
HTML3.2 HTML4
XML Google
HTML4.01 XSLT1
IE5 dotcom crash
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Mosaic: 1993
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Timeline: Technology
1986 1987 1988 1991 1993 1994 1995 1996 1997 1998 1999 2000 2001 2005 2006 2009
Initial plans
Arden Shakespeare CD-Rom
Arden online
Shakespeare Collection
SGML
Beginnings of HTML
MosaicHTML2 CSS1
HTML3.2 HTML4
XML Google
HTML4.01 XSLT1
IE5 dotcom crash
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Google: 1998
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Timeline: Technology
1986 1987 1988 1991 1993 1994 1995 1996 1997 1998 1999 2000 2001 2005 2006 2009
Initial plans
Arden Shakespeare CD-Rom
Arden online
Shakespeare Collection
SGML
Beginnings of HTML
MosaicHTML2 CSS1
HTML3.2 HTML4
XML Google
HTML4.01 XSLT1 WAI
IE5 dotcom crash
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Dot com bubble
NASDAQ Composite Index
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Timeline: Market
1988 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2005 2006
Initial plans
Arden Shakespeare CD-Rom
Arden online
Shakespeare Collection
Voyager Macbeth
Editions and Adaptations of Shakespeare
Literature Online
OED Grove Art
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Arden Online
Immature online market Heavily biased to library consortia Individuals and small institutions hard to reach Inadequate bandwidth for many users Rapidly evolving web technologies
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The Shakespeare Collection
Gale's Shakespearean Criticism First Folio, Quartos Prompt books Dictionary of Literary Biography: Documentary Series:
William Shakespeare (Gale) Twayne's English Authors: William Shakespeare William Shakespeare: His World, His Work, His
Influence Encyclopedia of the Renaissance Other reference content
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The Shakespeare Collection
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The Shakespeare Collection
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The Shakespeare Collection
Most successful digital incarnation of Arden Mature technologies Established sales models and channels to
market
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Main challenges so far
Conceptualising the purpose Rights Archiving Technologies Corporate environment Digital publishing process
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Thank you
brad.scott@brambletye-publishing.co.uk
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