iscom lecture

Demystifying startups - Lecture and Workshop

Agenda10:00 - 10:30: Introduction & background information

10:30 - 11:00: Task 1 explanation and breaking into teams

11:00 - 11:30: Task 1, Exercise 1

11:30 - 12:00: 3 min no slide presentations

12:00 - 13:00: Lunch

Instructors

@brbr_peric

• Associate in the TechStars London 2015

• Managed operations in Croatia’s leading startup incubator

• Master's degree in Analysis and Business Planning at University of Zagreb

• Loves coffee. Lots of it.

Barbara Peric

• Started at Techstars, NYC; Moved to London to help Techstars start there

• Advisor at Tech City UK and Guest Lecturer at London Business School

• Ex management consultant and investment banker

• Soldier turned entrepreneur turned investor

• Pretend academic (economics, MBA)

@tak_lo

Tak Lo

History of innovation

History of startups

Business Incubators

“A controlled environment that fosters the care, growth, and protection of a new venture at an early stage before it is ready for

traditional means of self-sustaining operation. In today’s world, where information technology and the Internet are normal parts of

the business environment the term “controlled environment” could be either physical (real estate and office facilities) or

virtual (networks)”.

O Mac Chinsomsoon

Evolution of business incubators

Incubators: First Generation

Incubators: Second Generation

Incubators: Third Generation/Accelerators

Accelerator Comparison

Techstars• Founded 2006

• David Cohen & Brad Feld

• Started in Boulder ($100k)

• Now 20 programs

• 10 City & 10 Verticals

• 600+ Companies

• $1.8bn+ raised

Task 1Break into teams of 5: Break into roles: Suggested roles are CEO, CTO, Product Manager, Head of sales, Head of marketing, Advisor

Problem: For the past 15 years Mark has been working in the music industry. He started as a DJ and later on continued as a “talent hunter” for one discography studio in East London. He met some of the most perspective rock bands, quartets, jazz bands and DJs in the UK. On the way, he met Linda, the girl who also worked as a “talent hunter”. Linda and Mark decided to get married, and getting a music band should have been the easiest thing to arrange. They both encountered a serious problem of how hard it actually is. It is time-consuming, unreliable and agencies charge astronomical fees.

Think of a solution for Linda and Mark

Task 1: Exercise 1

PROBLEM Identify potential scalable product or service idea

CUSTOMERS Identify key players

COMPETITION Identify key competition

REVENUE STREAM How are you going to make money

Presentations

Lunch

Agenda

13:00 - 13:45: Guest Panel

13:45 - 14:15: Task 2 explanation & pitch coaching

14:15 - 15:15: Task 2, Exercise 1

15:15 - 16:00: Work on 5 min pitch

16:00 - 17:30: Pitching & Feedback

Panel

Pierre Cordier

Sami Moustachir

Task 2

Break into the same teams of 5 Keep your previous roles

Problem: Think of a problem you encounter in your everyday life, think of a creative, scalable solution to it.

Pitch Coaching

Task 2: Exercise 1PROBLEM Identify potential scalable product or service idea

CUSTOMERS Identify key players

COMPETITION Identify key competition

REVENUE STREAM How are you going to make money

CHANNELS How you’ll distribute and sell your product

KEY PARTNERS Other enterprises essential to success of the business

Work on your pitch

Pitch!!!

Acknowledgements

Elizabeth Albrycht ISCOM

Brian Cohen New York Angels

Post Script

• Follow us on twitter: @brbr_peric & @tak_lo

• We blog at www.taklo.co & medium.com/@brbr_peric

• We can be reached at tak@taklo.co & b.peric10@gmail.com