is20090 - week 6 - podcasts (14th oct. 2009)

Podcasts

Josh Clark,

UCD Science Librarian

joshua.clark@ucd.ie

IS 20090

Web 2.0 & Social Media: An Introduction

14 October 2009

What we’ll cover:

• Podcasting: what is it?

• Podcasting history

• What’s involved?

• What’s the future?

What is a Podcast?

• an audio file (usually .mp3)

• available to download from the Web

• syndicated download is the key!

• available for subscription using RSS

What makes it so great?

• listen when you want, where you want

• ease of use

• automated!

• anyone can create with a little know-how

An Advantage

• Radio is big business these days; it’s too expensive to create a station that focuses on a niche market

• Too much regulation, large licence fees, etc.

• Podcasting is cheap, available to all, and you can focus on whatever you want!

How Does It Work?

How Does It Work?

What a podcast aggregator (like an RSS feed reader) does:

Some History…

Internet

Web Blogging(& RSS) “Audio blogging”

PODCASTING!

Some History…

Radio UserLand – early blogging software which included RSS reader

It was called “audio blogging” (2002)

Dave Winer (again)….

Some History…early “podcasting”

Some History…early “podcasting”

Some History…early “podcasting”

Even More History…

Adam Curry, a host on MTV back in the 80s, wrote software which checked for new updates on blogs, etc., read the file enclosure to see where to go to download the audio file, then automatically transferred the mp3 file to an iPod

Which became:

So….Who Podcasts?

• People like you and me

• Radio personalities (DJs)

• People in business – Bank of Ireland, RTE…

• Educators (see ScholarCast – UCD’s own podcast)

Bank of Ireland Business Podcast

Click “Subscribe” button

the latest episode downloads to your iTunes account

every time a new episode is released it will download to your account automatically, where you can pick it up later!

Use in Education

• Used heavily by educators

• Journal editors and contributors are now podcasting

• Nature, New Scientist, etc.

UCD

Scholarcast

So….Who Podcasts?

Who was the first celebrity podcaster?

Trivia Trivia time:time:

Some Statistics…

According to Internet marketing research firm eMarketer:

increase of 251%

(2007-2012)

Some Statistics…

And worldwide?

Between June 2007 and March 2008 worldwide podcast downloading increased from 21% to 49%

Who Listens?

• Generally under age 50

• More males than females (22% vs. 16%)(source: Pew Internet Project - Aug. 2008)

• Those with broadband more likely to download podcasts

Legal Issues

• Podcasts are considered to be public broadcasts

• In most instances music, written and spoken word are copyrighted

• The law has been trying to catch up to the technology

• Conclusion: so be careful!

Making It Profitable

The Future

• Becoming more and more mainstream

• Early days, according to many watchers of the media

• Barrier to entry – much easier to watch an online video than create a podcast

• Value-added podcasts – great potential for education and business

The future is mobile….

iPhone apps – hundred’s of ‘em

“Twitter of podcasts”

How do you create a podcast?

How do you create a podcast?

How do you create a podcast?

How do you create a podcast?

How do you create a podcast?

How do you create a podcast?

IS 20090 housekeeping

• Next Wednesday (Oct 21st) lecture on Virtual Worlds – in HSL Information Skills Room (bring your student card!!)

mentioned linksiTunes: http://www.apple.com/itunes/

Zune (Microsoft): http://social.zune.net/podcasts/

Juice: http://juicereceiver.sourceforge.net/

DoubleTwist (cross platform): http://www.doubletwist.com

Mixcloud: http://www.mixcloud.com/

Dave Winer’s Scripting News blog (mentioning his audio weblog): http://www.scripting.com/2001/01/11.html

Dave Winer discussing his vision of “payloads for RSS” (enclosures allowing attachments to RSS text feeds):

http://www.thetwowayweb.com/payloadsforrss

Christopher Lydon’s Interviews (with early use of RSS enclosures): http://cyber.law.harvard.edu/blogs/audio/lydonRss.xml

mentioned links

About Adam Curry: http://en.wikipedia.org/wiki/Adam_Curry

Bank of Ireland Business podcasts: http://www.boi.ie/html/gws/business/podcast/index.html

Financial Sense Newshour with Jim Puplava: http://www.financialsense.com/fsn/main.html

Nature (journal) podcast: http://www.nature.com/nature/podcast/

UCD Scholarcasts (School of English initiative): http://www.ucd.ie/scholarcast/

Blog Talk Radio: http://www.blogtalkradio.com/

Mashable’s reporting on eMarketer findings on podcasting in 2008: http://mashable.com/2008/02/04/podcasting-revenue-projections/

Pew Internet & American Life Project statistics on podcast downloading 2008: http://www.pewinternet.org/Reports/2008/Podcast-Downloading-2008/Data-Memo.aspx?r=1

mentioned links

Podsafe Audio (copyright-free music): http://www.podsafeaudio.com/

Mashable article on making money from podcasting: http://mashable.com/2009/10/01/podcast-money-making-tips/

AudioBoo (iPhone app for making podcasts): http://audioboo.fm/