is your job ad telling the right story?

Is Your Job Ad Telling the Right Story

EREApril 10, 2014

• 16+ years as an IT Recruiter• Author of Minnesota Headhunter blog• Frequent local and national speaker on Recruiting/HR, Career

and Social Media topics• Co-Founder and Advisory Board of Minnesota Recruiters• Active in the Minneapolis & St Paul technology, marketing and

social media community as a sponsor, volunteer & mentor

#erewebinar

@ere_net

@MNHeadhunter

Think about your internal job posts…

And your external job ads…

Do you like them?

Or do they suck?

What story are you telling?

Action, comedy, drama…

documentary…

Boring?

Do some competitive research…

Google Analytics: career page visits, job post views, applications

How many seconds is someone looking at your job post?

Have a conversation with your Hiring Managers

Do you need Superman… Clark Kent… Jimmy Olson?

Have your staff, those doing the job look at the post

A/B Testing

Sr Talent Acquisition Partner III

Or

Senior Recruiter

Sftw Mgr #214501

Nerdery

Target

Amazon

Mobile Realty Apps

Clockwork

The legal stuff… 20 lbs, sit, stand

Internal Job Post vs External Ad

Video, photos and infographics

Digi-Key

Target

Lifetouch

Are the job boards dead?

Thank You!