is your enterprise ready for rich media? are your customers? lynda brown, president, new media bc ix...

Is Your Enterprise Ready for Rich Media?

Are Your Customers?

Lynda Brown, President, New Media BC

IX Curtain Raiser - June 21, 2007

Rich Media

Web 2.0Open SourceSocial NetworkingViral MarketingUser-generated Content

Beyond the buzz words and back to the basics

Rich Media = Responsive, Interactive, Content that Helps

•Understanding Your Customers

•Using the Right Tools for the Job

•Simplicity and Accessibility

•Building Community - More than Sales

•User-centric Design

Rich Media = Responsive, Interactive, Content that Helps

•Let’s Try Out This Theory…

•Responsive - What do you need? How can I deliver it to you?

•Interactive - Knowledge-building and retention, ACTION

•Content - Appropriate, Valuable, Customized

•Helpful - Building a Trusted Brand

Let’s Start with an Example

•My job is to help digital media companies grow (My Customers)

•How do I do that in a global marketplace?

•What are the characteristics of my customers?

•What kind of tools do they need? What can we afford?

•How do I get my customers involved in generating content?

•How do I get my customers ‘dating’ potential partners?

Case Study 1: Opportunity Alert

Case Study 1: Opportunity Alert

Case Study 1: Opportunity Alert

Case Study 1: Opportunity Alert

Case Study 2: Choco Map

Case Study 2: Choco Map

Case Study 2: Choco Map

Case Study 2: Choco Map

Case Study 3: Start Something Campaign

Case Study 3: Start Something Campaign

Case Study 3: Start Something Campaign

Was This Responsive, Interactive, Content That Helped?

• Consider these questions throughout the day• Let me know what you think! Noon panel

• An exclusive invitation to join Opportunity Alert

– Dennis Chenard, Dennis@newmediabc.com– www.opportunityalert.ca– www.newmediabc.com– www.vidfest.com

• What you need to do - How to get started?• An invitation to join us in Vancouver September 22 -

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• Thank you!