is your content working better for someone else? @jonearnshaw
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Is your content working better for someone else?
Jon Earnshaw@jonearnshaw @PiDatametricswww.pi-datametrics.com
September 2015
Given that online content is so importantWhy are we so often satisfied with simply pushing it out or getting it up there?
Pi Datametrics@jonearnshaw@PiDatametrics
Site: Journeys By DesignSearch Term: mountain gorillas nestDate Range: 06/10/2013 - 01/06/2014
1 2 3
Pi Datametrics@jonearnshaw@PiDatametrics
It’s time to explore the SERPS!The day of the last drop...
Gorillaexpeditions.com
Friday 7th Feb
Pi Datametrics@jonearnshaw@PiDatametrics
Site: Gorilla ExpeditionsSearch Term: mountain gorillas nestDate Range: 06/10/2013 - 01/06/2014
Pi Datametrics@jonearnshaw@PiDatametrics
Back to explore the SERPS!The day of the second drop...
Selfdriverwanda.com
Thursday 19th FebThursday 19th Feb
Pi Datametrics@jonearnshaw@PiDatametrics
Site: Self Drive RwandaSearch Term: mountain gorillas nestDate Range: 06/10/2013 - 01/06/2014
Pi Datametrics@jonearnshaw@PiDatametrics
The results of content theft are clearSearch Term: mountain gorillas nestDate Range: 06/10/2013 - 01/06/2014
Pi Datametrics@jonearnshaw@PiDatametrics
I sent some questions to Jared Field, PPC specialist at high street fashion retailer, REISS.
It’s an interesting time for the retailer, with increased numbers of stores and successful expansion into the USA.
Here’s what Jared had to say about life on the PPC shop floor.
It's pleasing to have so many uppercase letters in a headline.
I sent some questions to Jared Field, PPC specialist at high street fashion retailer, REISS.
It's an interesting time for the retailer, with increased numbers of stores and successful expansion into
the USA.
Here's what Jared had to say about life on the PPC shop floor.
Stolen
Original
Pi Datametrics@jonearnshaw@PiDatametrics
1. Google doesn’t knowSearch Term: ppc strategyDate Range: 21/06/2015 - 18/08/2015
Pi Datametrics@jonearnshaw@PiDatametrics
2. Google prefers EconsultancySearch Term: q&a jared field on ppc strategyDate Range: 17/07/2015 - 18/08/2015
Pi Datametrics@jonearnshaw@PiDatametrics
3. Google prefers Intelligent PositioningSearch Term: how scalable is ppcDate Range: 17/07/2015 - 18/08/2015
Pi Datametrics@jonearnshaw@PiDatametrics
If this content is important - what should Econsultancy have done?1. Been alerted to the initial flux2. Explore the historic SERPS3. Identify the offending URL/website4. Take appropriate actionPi Datametrics
@jonearnshaw@PiDatametrics
Original
Does your online form look like something from the Department of Motor Vehicles?
I’ve spent almost 15 years of my life helping companies to get their visitors to fill out and submit forms online. Forms to request information, to attend events, to sign up for a service, to complete an order, all sorts of forms.
Does your online form look like something from the Department of Motor Vehicles?
I've spent almost 15 years of my life helping companies to get their visitors to fill out and submit forms online. Forms to request information, to attend events, to sign up for a service, to complete an order, all sorts of forms.
Stolen
Pi Datametrics@jonearnshaw@PiDatametrics
clickZ search performanceSearch Term: online web form optimizationDate Range: 15/08/2015 - 31/08/2015
Pi Datametrics@jonearnshaw@PiDatametrics
IP search performance Search Term: online web form optimizationDate Range: 15/08/2015 - 31/08/2015
Pi Datametrics@jonearnshaw@PiDatametrics
Bryan EisenbergSearch Term: online web form optimizationDate Range: 15/08/2015 - 31/08/2015
Pi Datametrics@jonearnshaw@PiDatametrics
I’ve spent almost 15 years of my life helping companies to get their visitors to fill out and submit forms online.
Forms to request information, to attend events, to sign up for a service, to complete an order, all sorts of forms.
Does your online form look like something from the Department of Motor Vehicles?
I’ve spent almost 15 years of my life helping companies to get their visitors to fill out and submit forms online. Forms to request information, to attend events, to sign up for a service, to complete an order, all sorts of forms.
Does your online form look like something from the
Department of Motor Vehicles?
I've spent almost 15 years of my life helping companies to get their visitors to fill out and submit forms online. Forms to request information, to attend events, to sign up for a service, to complete an order, all sorts of forms.
Original - Original
Stolen
Pi Datametrics@jonearnshaw@PiDatametrics
Original
Stolen copy conclusion● Content thieves can win● It’s not about links● Google’s way of dealing with duplicate content
is inconsistent● A content thief can come along and disrupt one
site and beat another● Having duplicate content across multiple sites
confuses Google. If you offer product content to a reseller, make sure it is unique
Pi Datametrics@jonearnshaw@PiDatametrics
Site: Cruise FashionSearch Term: polo ralph lauren knitted jumperDate Range: 31/01/2015 - 23/08/2015
Pi Datametrics@jonearnshaw@PiDatametrics
Site: FlannelsSearch Term: polo ralph lauren knitted jumperDate Range: 31/01/2015 - 23/08/2015
Pi Datametrics@jonearnshaw@PiDatametrics
Site: Van MildertSearch Term: polo ralph lauren knitter jumperDate Range: 31/01/2015 - 23/08/2015
Pi Datametrics@jonearnshaw@PiDatametrics
All three sites togetherSearch Term: polo ralph lauren knitter jumperDate Range: 31/01/2015 - 23/08/2015
Pi Datametrics@jonearnshaw@PiDatametrics
Summary● Don’t turn your back on your content!● Dedicate time to unique content● Rule out the 4 main types of cannibalisation● Delve into the SERPS● Has somebody risen and taken your place?● Monitor resellers and channels
Pi Datametrics@jonearnshaw@PiDatametrics
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