is voice discovery optimization the future of seo?
Post on 14-Feb-2017
22 Views
Preview:
TRANSCRIPT
So what's new in SEO?
ConversationalCommerce, probably
What's changed?
Imagine if someone isusing voice to search for
stuff on their GoogleHome
Hmm..
That means theinterface for the search
results changescompletely
So you don't have 10blue links
Yes, it would takeforever for Google Hometo read so many results
out
How many results willGoogle Home return?
For now, the plans are tohave between 1 to 3
OK, so how will itwork?
What people say to theirGoogle Home - those
phrases are calledInvocation Triggers
For example, the usermight say "I want to
meditate"
Google Home will choosethe right Action - whichis to invoke the suitable
meditation app
As the app developer, youhave the option to registera Discovery Phrase when
you add your voiceenabled app to the Google
Home directory
One way you can voiceenable your app to be
called via Google Homeis by creating an "Actionon Google" using API.AI
How do I create avoice enabled app?
Yes. One thing which will helpis the Invocation Name -
suppose your app is calledSuperBot. If people say "Talk toSuperBot", then only your app
will be invoked
Many people couldregister for such
discovery phrases...
Yes
So the InvocationName is like a domain
name
It is possible. But Googlewill invoke your app based
on multiple ranking signals,e.g. the domain authority of
the app's website
Can't people doDiscovery Phrase
squatting?
Yes, it is quite similar.
Hmm... so registering fordiscovery phrases is likeregistering for AdWords
keywords
And if you would like to know more, goto this link:
http://bit.ly/2k1cy8b
top related