is video still the future of internet content

Post on 13-Nov-2014

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According to a recent study, video will account for 69% of all consumer Internet traffic by 2017. And with YouTube ranking as the second largest search engine in the planet, many marketers are doing video for the sake of doing video. However, you need to have a strategy and you'll learn about that here.

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Is Video Still the Future of Internet Content?

Did You Ever Think That Video Was Going To Get THIS BIG?

A recent study revealed that it’s possible for video to account for 69% of all consumer Internet traffic by 2017.

(That’s only 3 years from now.)

Should You Join The Video Bandwagon?

After all, YouTube ranks as the 2nd biggest search engine, next only to Google.

For Video To Be Truly Effective,

It Will Depend On What You Are Using It For

Video WILL NOT Render All Other Forms Of Content Useless• Video—being easier to create

and faster to distribute these days—makes a great addition to any online marketer’s tool kit

• Coupled with the knowledge of when and where to use it, you can leverage on video’s ever growing popularity

When And Where To Use Videos?

1. Using Videos To Increase Conversion Rates

• Use explainer videos as a way to quickly capture the attention of your intended audience.

• Elements of high-converting videos:– A good, well-written script.– Visuals that capture and hold the

attention of the viewer.– Everything is kept brief and simple.

2. Using video to improve customer service

• Amazon Mayday is a perfect example

• Using video for customer service is a good way to connect with customers and make them feel important.

• It makes customer service more personal and real, which reflects positively on your brand.

3. Using video to build credibility and grow your business

• Noah Kagan is a good example.

• You can build credibility using videos by:– Sharing your expertise– Engaging your audience by co-

creating content with them– Imparting a distinct personality

Why Is Video Growing?

Because more devices support it.

Should you add video toyour marketing tools?

Yep.

Your Seriously Simple Marketing Hack

1. Take your smart phone and set it up to shoot a video.

2. Point the camera on you and film a simple welcome video to your blog or website.

3. Upload the video on YouTube and be sure to put your website or blog address in the description.

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