is undergrads class 25
Post on 11-Nov-2014
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Wrap up
“there’s nothing as useful as a good theory?”
OrganizationPracticeIT
Identity Materiality
Context & everyday challenges
Shaming
framing
Enforcing use
Meanings given away
Using IT for leadership
Shaping use
Introducing IT
Managers are a special kind of user
Eppur si muove!
What we read about are statistical regularities that do
not even apply in our own everyday lives!
“how about some tools?”
Sales target
Saleswork target
Below target
Above target
Above targetBelow target
Sales
Saleswork
Ladder-climbers“go up the ladder”
20%
Money-grabbers(Prize-oriented)
“make money and win prizes”
3%
Money-grabbers(Not prize-oriented)“just make money”
20%
Ladder-hoppers “move to corporate”
1%
Wage-earners “make a living”
56%
Tool #1 - Identity
Tool #2 - Change process
Tool #2 - Persuasion process
Tool #4 - The red pill
PracticeStructure
Identity Materiality
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