is print really dying?

Is Print Really Dying?Facts, Figures and Findings (based in US)

Top 10 Daily Newspapers• Wall Street Journal• USA Today• New York Times• New York Daily News• Los Angeles Times• San Jose Mercury News• New York Post• Washington Post• Chicago Tribune• Dallas Morning News

The Numbers

2001 2003 2005 2007 2009 2011132013401360138014001420144014601480

No. of daily newspapers in US (2001 – 2011)

Newspapers

According to Pew Research Centre, only 33% of consumers would miss their local newspaper if it closed.

Money Matters

Digital

Local

TVCab

le

Newspa

pers

Magazi

nes

-15-10-505

101520 16.6

10.15.4

-5.9-10.4

Change in Ad Revenues (2011 – 2012) [%]

Revenue

Graying of Readership

18-24 25-29 30-39 40-49 50-64 65 Plus

0102030405060

6 10 12 16

30

48

Newspaper Readership By Age in 2013 (%)

Readership

Over the years

2002 2004 2006 2008 20100

10

20

30

40

50

60

70 63 60 5954

49 49

Readership over the years (%)

Readership

Readership by Education

2005 2006 2007 2008 2009 2010 20110

1020304050607080

High schoolGraduatePost graduate

Far and wide

2001 2003 2005 2007 2009 2011

0

10,000

20,000

30,000

40,000

50,000

60,000 55,578 55,185 53,34550,742

45,653 44,421

Circulation of newspapers by year (000)

Circulation

Findings

While ad revenues and investment in the print media depict a steady deadline, the circulation of newspapers is still not at a dangerous low.

Proponents of print media claim that print isn’t dying, it’s evolving.

Nonetheless, an increasing number of print readers continue to be older than 45 years old while people in the 18-24 age category prefer to consume news digitally.

References

Pew Research Centre [www.pewresearch.org] State of the Media [www.stateofthemedia.org]

Riffat RashidBSMS 6BMultimedia Journalism