ipt655 wk5 info hierarchy
Post on 29-Nov-2014
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“AAA-ND WE’RE
WALKING”
IPT 655 Visual Instructional Design
Introductions
Balance
C.R.A.P. Design
Type & Color
• Information Hierarchy
Microsoft Word
Adobe InDesign I
Adobe InDesign II
Adobe Photoshop
Microsoft PowerPoint
Quantitative Information
Qualitative Information
Abstractions
Persuasion
DISCUSSION
“the great story provides us with a road map or treasure map, which outlines all of the actions and tasks we have to accomplish in order to complete [a meaningful life change], and a tool kit for solving all of the problems that have to be solved to accomplish the actions and tasks.”
What elements of the hero’s journey are essential?…superfluous? What does that have to do with learning/design?
CRITIQUE
Visual Hierarchy : Priority/order according to visual cuesSize, weight, color, etc.
Information Hierarchy : Priority/order according to meaning, intended communication30/20/10 rule
Problem = Making them Match.
Hierarchy
Hierarchy
Remember your #1 Design SkillSquinting is the best way to “see” the
hierarchy you have set up
Flow
“aaaa-nd we’re walking…”Eyes “travel” through a designMeasurement unit = eye miles
Elements of flowEntryExitPathStop
Flow PatternsNote: “natural” flow patterns are culture-specific
Designer as Guide
Why pay for a guided tour?In-depth knowledgeLimited timeUnfamiliar area/subject“You missed the best part!”
Why invest in V/I Hierarchy?Same reasons.
Designer as Guide
Tools for guidingSizeWeightColorCRAP
EXERCISE
ASSIGNMENT
No reading assignment Using the plain-text file posted to the island site,
design an informational flyer. Focus on flow and hierarchy decisions. You may add elements and perform slight edits, but all the original information must be present in your design.
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