iprint brand creation proof 1
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an easy-peasy proof document for
iprint shop limited
5 October 2010
Brand Creation
proof number one
[option 1]
w A classic simple, crisp shape. The style can be utilised throughouta range of marketing materials
w Suggests a subliminal ‘eye’ symbolwithin the icon
w A strong ‘umbrella’ brand, withsecondary linking brands to be builtinto as the Group develops.
[option 2]
w A modern rounded universal feel
w Powerful ‘eye’ icon - the full colourspectrum displayed in the ‘umbrella’brand, illustrating a digital element
w Secondary branding colour-codedwithin the icon and a ‘drop down’ banner
[option 3]
w An iconic ‘eye in the sky’ graphic shape
w Full colour spectrum displayed in the‘umbrella’ brand’, suggestinging adigital theme
w Secondary branding carrying the iconin a slightly different, corporate manner
[option 4]
w A classic mono headline font combinedwith a spectrum coloured ring toprovide an effective powerful brand
w Secondary branding colour-codedsupporting themed logos
w The circle [or ring] to form the basis ofunusual, stand-out marketing material,i.e a circular leaflet, brochures, signs etc
[option 5]
w A link-shaped icon, used as a stand-alone, emblem or as a holdingplace for the letter ‘i’
w Used as a link, could produce someinteresting branding for promotionalmaterials
w The Cerise colour being the elementthat captures the readers eye to theword ‘PRINT’
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