ipl 7 game of brands week 5
Post on 27-Jan-2015
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IPL
Top of Mind
Week 05
IPL
The
Ga
me
of
Bra
nd
s
IPL
Therefore Consultancy and Services Pvt. Ltd.
IPL: The Game Of Brands
A Special Study By: Week 05
Amity University
IPL SEASON 7 SAGA Week 05
The King Size Buzz
71%
29%
Other Brands
Brand IPL
Brand ‘IPL’ gets more than 1/3rd share in the Brands mentioned
The rest of 71% comprises of 110 Brands
IPL as a Brand stands out distinctively
Period: 16th April to 20th May Source: BuzzAngles
In The Buzz
0%
2%
4%
6%
8%
10%
12%
14%
16%
Kolkata Knight Riders
Kings XI Punjab Delhi Daredevils Chennai Super Kings
Mumbai Indians Royal Challengers Bangalore
Rajasthan Royals Sunrisers Hyderabad
Pepsi The Hindu
Apart from Franchise
Brands ‘Pepsi “& The hindu’ create a Buzz
Source: BuzzAngles Period: 16th April to 20th May
Sports Personalities create biggest Buzz this IPL season with 50% while Celebrities
associated to IPL form only 3% coverage
The Key Players
Sports Personalities
50%
Franchise Brand 37%
Sponsor Brand
6%
Celebrities 3%
Negative News
1%
Period: 16th April to 20th May Source: BuzzAngles
ALL ABOUT SOURCES Know who is buzziest!!
Top 10 Sources
Cricket Country distinctively tops the list of source speaking about
IPL and related topics
Period: 16th April to 20th May Source: BuzzAngles
0%
5%
10%
15%
20%
25%
30%
35%
Category Buzz For Top 5 Sources
Period: 16th April to 20th May Source: BuzzAngles
57% 22%
19%
1% 0% 0% 0%
Cricket Country
Player
Franchise
Event
Celebrity
Brand
News
Media
38%
30%
16%
16%
IPL T20.Com
39%
29%
27%
3% 2%
NDTV
65%
16%
8%
6% 3% 1%
Indian Express
49%
24%
20%
5% 2%
The Hindu
List Of Other Sources Mentioned Other Source
Cricket Country 11%
IPLT20.com 3%
NDTV 3%
Indian Express 3%
The Hindu 3%
Zee News 3%
IBNLive 3%
ESPNcricinfo.com 3%
NDTVSports.com 3%
Sportskeeda (blog) 2%
Daily News & Analysis 2%
Firstpost 2%
gulfnews.com 2%
Financial Express 2%
Business Standard 1%
Deccan Chronicle 1%
India.com 1%
The New Indian Express 1%
India Today 1%
Times of India 1%
thatsCricket 1%
Bleacher Report 1%
Other Source Hindustan Times 1%
indiatvnews.com 1%
Jagran Post 1%
Cricket Country (blog) 1%
Emirates 24/7 1%
Times of Oman 1%
International Business Times, India Edition 1%
Wisden India 1%
Daily Bhaskar 1%
ABP News 1%
The National 1%
Cricbuzz 1%
SuperSport 1%
Crunchsports.com 1%
Economic Times 0.5%
Go cricket 0.5%
Mid-Day 0.5%
Herald Sun 0.4%
Indiatimes.com 0.4%
Sahara Samay 0.4%
Samudranil 0.4%
Other Source Microfinance Monitor 0.4%
SuperSport (blog) 0.4%
IANS 0.4%
Hindu Business Line 0.3%
Pakistan Tribune 0.3%
Deccan Herald 0.3%
The News International 0.3%
sportal.co.nz 0.3%
Fox Sports 0.3%
The Daily Telegraph 0.3%
Khaleej Times 0.3%
Sportinglife.com 0.2%
The Epoch Times 0.2%
The Asian Age 0.2%
Free Press Journal 0.2%
Live Punjab 0.2%
Sportal.com.au 0.2%
Daily Times 0.2%
Rippa.com 0.2%
exchange4media.com 0.2%
The Daily Star 0.2%
Source: BuzzAngles Period: 16th April to 20th May
List Of Other Sources Mentioned- 2 Other Source
Daijiworld.com 0.2%
Cricket World 0.2%
Cricket365.com 0.2%
Stabroek News 0.2%
afaqs 0.2%
Calcutta Telegraph 0.2%
ESPNcricinfo.com (blog) 0.2%
The Express Tribune 0.2%
Press Trust of India 0.2%
Livemint 0.2%
Enstarz 0.1%
The Nation 0.1%
Total Filmy 0.1%
SPORT24 0.1%
Orissadiary.com 0.1%
Indiantelevision.com 0.1%
International News Network 0.1%
GizmoCrave 0.1%
Radio New Zealand 0.1%
Indian Sports news 0.1%
Abu Dhabi City Guide 0.1%
Other Source Ninemsn 0.1%
Businessinsider India 0.1%
GroundReport 0.1%
Sports Mole 0.1%
Mumbai Mirror 0.1%
Zee News (blog) 0.1%
musicNmovies 0.1%
Courier Mail 0.1%
Himalayan Times 0.1%
Indians 0.1%
The Day After 0.1%
fanatix 0.1%
News Tribe 0.1%
TruthDive 0.1%
NEWS.com.au 0.1%
Fibre2fashion.com 0.0%
Daily Echo 0.0%
SportsPro Media 0.0%
India Education Diary 0.0%
The Australian 0.0%
octron 0.0%
Other Source Daily Mail 0.1%
Telegraph.co.uk 0.1%
SportPulse 0.1%
TVNZ 0.1%
Siliconindia.com 0.1%
Pune Mirror 0.1%
Gulf Today 0.1%
Apun Ka Choice 0.1%
BDlive 0.1%
Oneindia 0.1%
Khelnama 0.1%
SahilOnline 0.1%
SkySports 0.1%
Bangalore Mirror 0.1%
Stuff.co.nz 0.1%
Manoramaonline 0.1%
Sydney Morning Herald 0.1%
BREATHEcast 0.1%
Trinidad & Tobago Express 0.1%
NDTVSports.com (blog) 0.1%
Ahmedabad Mirror 0.1%
Source: BuzzAngles Period: 16th April to 20th May
ABOUT FRANCHISE PERFORMANCE Know who is buzziest!!
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Chennai Super Kings
Delhi Daredevils
Kings XI Punjab Kolkata Knight Riders
Mumbai Indians
Rajasthan Royals
Royal Challengers Bangalore
Sunrisers Hyderabad
Franchise Wise Count
Source: BuzzAngles Period: 16th April to 20th May
Sources Mentioning Top 5 Franchise
Period: 16th April to 20th May Source: BuzzAngles
40%
20%
14%
14%
12%
CSK
Cricket Country
NDTV
NDTVSports.com
India.com
Cricbuzz
28%
19% 19%
17%
17%
DD
Financial Express
Cricket Country
Zee News
Daily News & Analysis
IBNLive
35%
20% 15%
15%
15%
KXIP
Cricket Country
ESPNcricinfo.com
The Hindu
Business Standard
Zee News
29%
27%
16%
14%
14%
KKR
Cricket Country
The Hindu
Daily News & Analysis
IPLT20.com
NDTV
32%
17% 18%
18%
15%
MI
Cricket Country
IBNLive
Daily News & Analysis
Indian Express
ESPNcricinfo.com
ABOUT BRANDS PERFORMANCE Know who is buzziest!!
Top 10 Sponsor Brands
0%
10%
20%
30%
40%
50%
60%
Pepsi Sony Amity University
Vodafone Idea Aircel Times Internet
Star sports.com
Royal Challenge
Nokia
Beverage Brand
Telecom Service Brand
Other Brands
Source: BuzzAngles Period: 16th April to 20th May
Top 10 Sources Mentioning Brand Pepsi
Pakistan Tribune & IPLT20.com are the leading sources who have
mentioned about Pepsi
Period: 16th April to 20th May Source: BuzzAngles
0%
5%
10%
15%
20%
25%
30%
35%
40%
IPLT20.com Pakistan Tribune Cricbuzz ESPNcricinfo.com The Hindu Business Standard
Wisden India Live Punjab Economic Times csn
Sources Mentioning Top 5 Brands
Source: BuzzAngles Period: 16th April to 20th May
42%
23%
15%
11%
9%
Pepsi
IPLT20.com
Pakistan Tribune
Cricbuzz
ESPNcricinfo.com
The Hindu
33%
16% 17%
17%
17%
Vodafone
afaqs
exchange4media.com
Indiantelevision.com
Campaign India
Business 2 Community 37%
25%
12%
13%
13%
Amity University
Business Standard
Times of India
AllAfrica.com
Jagran Josh
Times of Oman
25%
25% 25%
25%
Aircel
Economic Times
Tarun
exchange4media.com
Hindu Business Line
41%
23%
13%
14%
9%
Sony
International Business Times
Bleacher Report
Indiantelevision.com
GizmoCrave
afaqs
ABOUT PLAYER PERFORMANCE Know who is buzziest!!
Top 10 Players
0%
2%
4%
6%
8%
10%
12%
14%
MS Dhoni Glenn Maxwell
AB de Villiers
Kevin Pietersen
Virat Kohli Chris Gayle Rohit Sharma
Shane Watson
Gautam Gambhir
Yuvraj Singh
Source: BuzzAngles Period: 16th April to 20th May
Sources Mentioning M S Dhoni
0%
2%
4%
6%
8%
10%
12%
14%
16%
IPLT20.com Sportskeeda (blog)
Cricket Country Indian Express Deccan Chronicle Financial Express thatsCricket Daily Bhaskar Firstpost ESPNcricinfo.com
Source: BuzzAngles Period: 16th April to 20th May
Sources Mentioning Top 5 Players
Source: BuzzAngles Period: 16th April to 20th May
24%
24%
18%
18%
18%
MS Dhoni
IPLT20.com
Sportskeeda (blog)
Cricket Country
Indian Express
Deccan Chronicle
32%
23%
18%
14%
14%
AB De Villiers
Cricket Country
Other Web
IBNLive
Deccan Chronicle
thatsCricket 31%
23% 15%
15%
15%
Kevin Pieterson
Cricket Country
gulfnews.com
NDTV
IPLT20.com
indiatvnews.com
32%
23%
18%
14%
14%
Virat Kohli
Cricket Country
Other Web
IBNLive
Deccan Chronicle
thatsCricket
29%
24% 18%
18%
12%
Glenn Maxwell
IBNLive
Cricket Country
Deccan Chronicle
Sportskeeda (blog)
Daily News & Analysis
List Of Other Players Mentioned Other Players
Brendon McCullum 3%
David Miller 3%
Dwayne Smith 2%
Dale Steyn 2%
Shikhar Dhawan 2%
David Warner 2%
Kieron Pollard 2%
Sanju Samson 2%
Sandeep Sharma 2%
Suresh Raina 2%
Ajinkya Rahane 2%
George Bailey 2%
Shakib Al Hasan 2%
Jacques Kallis 2%
Virender Sehwag 2%
Robin Uthappa 2%
James Faulkner 2%
JP Duminy 2%
Amit Mishra 2%
Pravin Tambe 2%
Mitchell Johnson 2%
Brendon McCullum 3%
Other Players Sunil Narine 1%
Corey Anderson 1%
Mitchell Starc 1%
Lasith Malinga 1%
Aaron Finch 1%
Ravindra Jadeja 1%
Yusuf Pathan 1%
Morne Morkel 1%
Cheteshwar Pujara 1%
Michael Hussey 1%
Nathan Coulter-Nile 1%
Bhuvneshwar Kumar 1%
Quinton de Kock 1%
Harbhajan Singh 1%
Manish Pandey 1%
Dinesh Karthik 1%
Albie Morkel 1%
Murali Vijay 1%
Ross Taylor 1%
Zaheer Khan 1%
Chris Lynn 1%
Sunil Narine 1%
Other Players Dwayne Bravo 1%
Ambati Rayudu 1%
Mohit Sharma 1%
Karn Sharma 1%
Varun Aaron 1%
Wriddhiman Saha 1%
Parthiv Patel 1%
Steve Smith 1%
Karun Nair 1%
Irfan Pathan 1%
Rishi Dhawan 1%
Yuzvendra Chahal 1%
Vinay Kumar 1%
Dhawal Kulkarni 1%
Darren Sammy 1%
Naman Ojha 1%
Ravichandran Ashwin 1%
CM Gautam 1%
Kane Richardson 1%
Rajat Bhatia 1%
Lakshmipathy Balaji 1%
Source: BuzzAngles Period: 16th April to 20th May
List Of Other Players Mentioned-2 Other Players
Wayne Parnell 1%
Mithun Manhas 1%
Laxmi Ratan Shukla 1%
Mandeep Singh 1%
Umesh Yadav 1%
Muttiah Muralitharan 0.5%
Ishant Sharma 0.5%
Tim Southee 0.5%
Stuart Binny 0.5%
Manoj Tiwary 0.4%
Murali Kartik 0.4%
Veer Pratap Singh 0.4%
Nic Maddinson 0.4%
Ryan ten Doeschate 0.4%
Jasprit Bumrah 0.4%
Piyush Chawla 0.4%
A Mishra 0.4%
Aditya Tare 0.4%
Mayank Agarwal 0.4%
Ankit Sharma 0.3%
Abhishek Nayar 0.3%
Ben Hilfenhaus 0.3%
Other Players Manan Vohra 0.3%
Shaun Marsh 0.3%
Marchant de Lange 0.3%
Brad Hodge 0.3%
Ishwar Pandey 0.3%
Shahbaz Nadeem 0.3%
Unmukt Chand 0.2%
Ashok Dinda 0.2%
Kedar Jadhav 0.2%
Ashish Nehra 0.2%
Thisara Perera 0.2%
Ben Dunk 0.2%
Brijesh Patel 0.2%
Mohammed Shami 0.2%
Andre Russell 0.2%
Harshal Patel 0.2%
Rahul Sharma 0.2%
Venugopal Rao 0.2%
Brendan Taylor 0.2%
Francois du Plessis 0.2%
Jimmy Neesham 0.2%
Abu Nechim 0.2%
Other Players Lokesh Rahul 0.2%
Vijay Shankar 0.2%
Suryakumar Yadav 0.2%
Akshar Patel 0.2%
Saurabh Tiwary 0.2%
Rahul Shukla 0.2%
Shivam Sharma 0.1%
Parvinder Awana 0.1%
Krishmar Santokie 0.1%
Sachin Rana 0.1%
Pat Cummins 0.1%
Samuel Badree 0.1%
Moises Henriques 0.1%
Bookmyshow 0.1%
Parveez Rasool 0.1%
Shreyas Gopal 0.1%
Yogesh Takawale 0.1%
Iqbal Abdulla 0.1%
Kuldeep Yadav 0.1%
Vijay Zol 0.1%
Jayant Yadav 0.1%
Ravi Rampaul 0.1%
Source: BuzzAngles Period: 16th April to 20th May
BRANDS OF IPL7 Know who is buzziest!!
Overall Sponsors Buzz
• Out of 110 total Sponsor Brands only 29 are getting mentioned
• Pepsi got the highest response in all Brands
Source: BuzzAngles Period: 16th April to 20th May
29
81
Sponsors Buzz
Mentioned
Not Mentioned
Sponsors Brand Mentioned
Source: BuzzAngles
Low Only 1 or 2 Time
•7Up
•BBM
•Etihad Airways
•Jaipur Cricket Private Ltd
•Jet Airways
•Radio City 91.1 FM
•Red Fm 93.5
•SpiceJet
•USHA
•92.7 Big FM
•Coca Cola
•Deakin University
•DHFL
•Garnier Men
•Orbit Cables
•Ticketgenie
Medium Between 39 to 3 Times
•Amity University
•Vodafone
•Idea
•Aircel
•Times Internet
•Star sports.com
•Kingfisher
•Nokia
•Royal Challenge
•ACC
•Flying Machine
High Between 100 to 40 Times
•Pepsi
•Sony
Period: 16th April to 20th May
IPL Event Brand Buzz
• Out of total 7 Brands Pepsi got the highest Buzz
• Wherein Brands like McDowell's & Yes Bank not mentioned anywhere
Mentioned Not Mentioned
Pepsi Star Sports.com McDowell's
Sony Times Internet
Yes Bank
Vodafone
5
2
IPL Event Sponsors Mentioned
Not Mentioned
Source: BuzzAngles Period: 16th April to 20th May
Chennai Super Kings Brand Buzz
• Out of 18 Sponsors only 5 Brands created buzz for CSK
• Brands like Reebok,Cognetix etc… are not getting any mentions
Source: BuzzAngles Period: 16th April to 20th May
5
13
Chennai Super Kings
Mentioned
Not Mentioned
Mentioned Not Mentioned
7UP Cognetix Hello 106.4 FM The India
Cement Ltd
Aircel Coromandel Infotech
India Ltd Ingene UST Global
Amity University Coromandel King Superior Cement
Orient Electric VGN Builders
Orbit Cables Daily Tanthi Reebok Switcher Swiss
concept
Pepsi Gulf Oil
Delhi Daredevils Brand Buzz
• Idea is the only created Buzz for Delhi Daredevils
• Rest all other Brands have not got even single mention
1
4
Delhi Daredevils
Mentioned
Not Mentioned
Mentioned Not Mentioned
Idea
Fever 104 FM
Manyavar
McDowell's No 1
UNICEF
Source: BuzzAngles Period: 16th April to 20th May
Kolkatta Knight Riders Brand Buzz
• Nokia is the only created Buzz for KKR
• Comparing to last season there year KKR having less sponsors
1
4
Kolkatta Knight Riders
Mentioned
Not Mentioned
Mentioned Not Mentioned
Nokia
Emta
Manyvar
Royal Stag
SEIKO
Source: BuzzAngles Period: 16th April to 20th May
Mumbai Indians Brand Buzz
• Brands like BBM,Coco Cola & Jet airways created Buzz for MI
• There are many big Brands sponsored MI but not getting any mentions
• Etihad & Jet Airways are new entries for MI as a Sponsors
Source: BuzzAngles Period: 16th April to 20th May
6
15
Mumbai Indians
Mentioned
Not Mentioned
Mentioned Not Mentioned
BBM 8848 Sports Bridgestone India Pvt.
Ltd LR olive Oil
Coca Cola Adidas DDB Royal Stag
DHFL Air India Dheeraj Constructions Videocon
Etihad Airways Bajaj Allianz Disney Videocon D2H
Jet Airways Bookmyshow Fever 104 FM Kingfisher Premium
Radio City 91.1 FM
Kings XI Punjab Brand Buzz
• There are plenty of sponsors for KXIP but only ACC & 92.7 Big FM Brands created Buzz
• Rest all Brands are not mentioned anywhere
Source: BuzzAngles Period: 16th April to 20th May
Mentioned Not Mentioned
ACC
Arise Invertors & Batteries
Kingfisher Premium Noida International
University
Body Balance Lux Cozy Pavillion Sport
Book My show.com McDowells No.1 Petronas
Hindustan times Meshi Creations Pvt.
Ltd. Punjab Kesari
92.7 Big FM
Kabirz Lebanese fast food restaurant
Mountain Dew QUOVUS Bagpacks
Ralco Tyers Myheroes.co.in Raindrops Basmati
Rice
RALSON Tyers TK Sports
2
20
Kings XI
Punjab
Mentioned
Not Mentioned
Royal Challengers Bangalore Brand Buzz
• There are plenty of sponsors for RCB but only Royal Challenge & 7UP Brands created Buzz
• Rest all Brands are not mentioned anywhere
Source: BuzzAngles
2
10
Royal Challenger Bangalore
Mentioned
Not Mentioned
Period: 16th April to 20th May
Mentioned Not Mentioned
Royal Challenge
UB Group United Spirits Mallya Hospital
Kingfisher Premium TK Sports Wear
Reebok Signature
7UP liveinstyle.com DNA Networks
Manipal Hospitals Ticketgenie.in
Rajasthan Royals Brand Buzz
• Rajasthan Royals having less sponsors out of that Jaipur Cricket club, Deakin University & Kingfisher created Buzz
• Rest all Brands are not mentioned anywhere
Source: BuzzAngles Period: 16th April to 20th May
Mentioned Not Mentioned
Jaipur Cricket Private Ltd ICE KOOH Sports
Kingfisher Tata Consultancy Services Mountain Dew
Deakin University
3 3 Rajasthan
Royals
Mentioned
Not Mentioned
Sunrisers Hyderabad Brand Buzz
• Red Fm 93.5,Spice jet,Garnier man & 7UP created Buzz for Sunrisers Hyderabad
• Brands like Puma,Live In etc…not getting any mentions
Source: BuzzAngles Period: 16th April to 20th May
Mentioned Not Mentioned
Red Fm 93.5 McDowell's No 1 Manyvar
SpiceJet Kingfisher Premium Sheltrex Technology
Garnier Men Puma Live In
7Up RN Club Make My Trip
Volvo
4
9
Sunrisers Hyderabad
Mentioned
Not Mentioned
Sponsoring Brands Not Mentioned With Respect To IPL
Source: BuzzAngles Period: 16th April to 20th May
8848 Sports Disney Lux Cozy Petronas The India Cement Ltd
Adidas DNA Networks Make My Trip Puma Ticketgenie.in
Air India Emta Mallya Hospital Punjab Kesari TK Sports
Arise Invertors & Batteries Fever 104 FM Manipal Hospitals QUOVUS Bagpacks TK Sports Wear
Bajaj Allianz Gulf Oil Manyavar Raindrops Basmati Rice UB Group United
Spirits
Body Balance Hello 106.4 FM Manyvar Ralco Tyers UNICEF
Book My show.com Hindustan times McDowell's RALSON Tyers UST Global
Bookmyshow ICE McDowell's No 1 Reebok VGN Builders
Bridgestone India Pvt. Ltd Ingene McDowells No.1 RN Club Videocon
Cognetix Kabirz Lebanese fast food
restaurant Meshi Creations Pvt. Ltd. Royal Stag Videocon D2H
Coromandel Infotech India Ltd Kingfisher Premium Mountain Dew SEIKO Volvo
Coromandel King Superior Cement
KOOH Sports Myheroes.co.in Sheltrex Technology Yes Bank
Daily Tanthi Live In Noida International University Signature Switcher Swiss concept
DDB liveinstyle.com Orient Electric Tata Consultancy
Services Pavilion Sport
Dheeraj Constructions LR olive Oil
ABOUT CELEBRITY PERFORMANCE Know who is buzziest!!
0%
5%
10%
15%
20%
25%
30%
Shahrukh Khan
Preity Zinta Gauri Khan Shilpa Shetty Mukesh Ambani
Nita Ambani Juhi Chawla Katrina Kaif Priyanka Chopra
Arjun Rampal
Celebrities
Source: BuzzAngles Period: 16th April to 20th May
Arjun Rampal & Katrina kaif are new entries in celebrities Buzz for week 5
0%
5%
10%
15%
20%
25%
30%
35%
40%
Indian Express NDTV Daily News & Analysis
ABP News Khaleej Times Bollywood Mantra
Business Standard
Business of Cinema
Calcutta Telegraph
IndiaGlitz
Shahrukh Khan received highest no of
mentions from Indian express
Source: BuzzAngles Period: 16th April to 20th May
Sources Mentioning Shahrukh Khan
Sources Mentioning Top 5 Celebrities
Source: BuzzAngles Period: 16th April to 20th May
50%
17%
17%
8% 8%
Shahrukh Khan
Indian Express
NDTV
Daily News & Analysis
Emirates 24/7
Khaleej Times
31%
23% 15%
15%
15%
Preity Zinta
Times of India
Daily Bhaskar
NDTV
ABP News
gulfnews.com
22%
22%
22%
22%
11%
Gauri khan
Zee News
Times of India
Apun Ka Choice
Oneindia
Sahara Samay
Sources Mentioning Top 5 Celebrities 2
Source: BuzzAngles Period: 16th April to 20th May
20%
20%
20%
20%
20%
Shilpa Shetty
Indian Express
indiatvnews.com
Financial Express
Apun Ka Choice
Free Press Journal
25%
25% 25%
25%
Mukesh Ambani
Bangalore Mirror
South Asian Link
Financial Express
Free Press Journal
WEEK ON WEEK IPL Know who is buzziest!!
Weekly Top Buzzes
Source: BuzzAngles
Source
Week 4 Overall
Week 5
Cricket Country
Cricket Country
Cricket
Country
Celebrity
Week 4 Overall
Week 5
Shahrukh Khan
Shahrukh Khan
Franchise
Week 4 Overall
Week 5
Kolkatta Knight Riders
Kolkatta Knight Riders
Kings XI
Punjab
Media
Week 4 Overall
Week 5
The Hindu
The Hindu
The Hindu
Player
Week 4 Overall
Week 5
MS Dhoni
AB De Villers
Celebrity
Brand
Week 4 Overall
Week 5
Pepsi
Pepsi
Pepsi Shahrukh
Khan
Period: 16th April to 20th May
MS Dhoni
Top 5 weekly Buzzes
Sources
Week4 Week 5 Overall
Cricket Country Cricket Country Cricket Country
ESPNcricinfo.com IPLT20.com IPLT20.com
NDTV The Hindu NDTV
The Hindu Sportskeeda (blog) Indian Express
NDTVSports.com ESPNcricinfo.com The Hindu
Players
Week4 Week 5 Overall
MS Dhoni AB de Villiers MS Dhoni
Shane Watson MS Dhoni Glenn Maxwell
AB de Villiers Virat Kohli AB de Villiers
Glenn Maxwell Glenn Maxwell Kevin Pietersen
Chris Gayle Yuvraj Singh Virat Kohli
Franchise
Week4 Week 5 Overall
Kolkata Knight Riders Kings XI Punjab Kolkata Knight Riders
Delhi Daredevils Kolkata Knight Riders Kings XI Punjab
Royal Challengers Bangalore Chennai Super Kings Delhi Daredevils
Kings XI Punjab Sunrisers Hyderabad Chennai Super Kings
Mumbai Indians Mumbai Indians Mumbai Indians
Brand
Week4 Week 5 Overall
Pepsi Pepsi Pepsi
Sony Sony Sony
Star sports.com Idea Amity University
Amity University Amity University Vodafone
Flying Machine Orbit Cables Idea
Celebrity
Week4 Week 5 Overall
Shahrukh Khan Shahrukh Khan Shahrukh Khan
Preity Zinta Gauri Khan Preity Zinta
Gauri Khan Preity Zinta Gauri Khan
Mukesh Ambani Shilpa Shetty Shilpa Shetty
Neeta ambani Nita Ambani Nita Ambani
Source: BuzzAngles Period: 16th April to 20th May
BUZZ..!! Know who has created the
Introducing BuzzAngles
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
BuzzAngles
BuzzAngles intends to come out with periodic reports focusing how the Brands sponsoring IPL are mentioned in the Digital Space The Digital PR
Blogs
Social Media
The report will focus only on the Brands visibility, the way it is perceived in this Digital Space
To know about BuzzAngle Platform Click Here
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About Therefore Solutions
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider
Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience
Our analytics are designed to help a business understand the efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
Dr. Anar Rupji Chief Information Officer /Co-Founder
Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.
Email: anar@thereforeindia.com
Dayanidhi M. VP Operations /Co-Founder
An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology.
Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.
Email: dayanidhi.m@thereforeindia.com
Vivek Kapoor Chief Operating Officer
As a marketing professional in a career spanning 18 years, Vivek have had a well rounded experience which includes marketing & communication, business development and operations as well. He started his career heading sales for the family business. Seeking professional challenges, he completed an aggressive stint with Tata Press Yellow Pages generating revenues from a territory followed by a vertical. A post graduate management education in marketing followed which lead him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways, Johnson & Johnson, ICICI, to name a few. Later he went on to reposition Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR, he lead strategic partnerships for Cox & Kings, the oldest travel house in the world before. Before joining Therefore as a COO Vivek was GM - Branding at Asia MotorWorks Limited where he leveraged his skills maximize the brand equity.
Email: vivek@thereforeindia.com
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Disclaimer
Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.
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