iphone vs ipad - user experience differences

iPhone vs. iPadUser Experience Differences

Hello!I’m Rustam Iskandarov, I’m doing UX at SoftServe

We talk aboutHigh-level UX features, to consider when you

design apps for iPhone and iPad

1. Small vs. BIG

Limited screen size(displays single screen at a

time)

• less data displayed;

• less controls visible and

available on a single screen;

• smaller buttons;

• slow interaction.

BIG screen

(displays more data on a single

screen; allows split-view,

a-la 2 screens at a time)

• more data displayed;

• more controls visible and

available on a single screen;

• big buttons;

• faster interaction.

2. Portrait vs. Landscape

Portrait - is default and

natural orientation.See the phone in your hand?

It is good to support both

orientations.

No default orientation.But, iPad strives to computer

display, which is landscape

oriented, which is more natural

for human perception.

Landscape – is more natural

orientation.

So it’s a MUST to support both.

3. Familiar vs. Surprising

Strict and familiar UI behaviorLots of Apps are used for a years

People expect that your application’s UI

will have similar behavior and interaction.

New UI behaviorEven in native apps some controls, behavior,

interaction is inconsistent.

But,You’ve got a space for creativity to enhance

interactivity, add some sexy metaphor to interaction,

surprise your customers )

4. Private vs. Shared

Privatehand-held mobile device, basically for personal use

SharedThe screen can be easily viewed by 3-4 users

around you…

iPad invites social interaction, public presentations,

etc.

5. Mobile vs. Hybrid

Very MobileIt is intend to be used with one hand, in any

condition, in any situation (when user walk, run,

jump, drive a car... Anything)

Hand/desk hybrid device(intend to be used more leisurely with both hands,

or like a laptop)

riskandarov@gmail.com

Consider this high-level features,

before you dig into details