ip management
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ENTREPRENEURSHIP 101MARS DISCOVERY DISTRICT
WEDNESDAY, JANUARY 28, 2009
ARSHIA TABRIZI
B.A.SC. COMPUTER ENGINEERING (HON)JURIS DOCTOR
MEMBER OF ONTARIO & CALIFORNIA BARS
WWW.TABRIZILAW.COM ARSHIA@TABRIZILAW.COM
INTELLECTUAL PROPERTY STRATEGY
Lawyer Joke
1/28/2009Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
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Broker Joke
1/28/2009
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Q: What is the secret of your investing success?
A: I just do the opposite of what my broker tells me to do.
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
Last Bush Joke
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George Bush has said that he is saddened to hear about the demise of Lehman Brothers and that his thoughts at this time go out to their mother as losing one son is hard enough but losing two is a real tragedy.
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
About Us
1/28/2009
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Tabrizi Law Office P.C. BITlaw – Business, IP, Technology law
Newsletter: email bitlaw@tabrizilaw.com Tech Start-ups, SME’s, Multinationals (IP/Tech)
Incorporation, Corporate Organization, Stock Options, Shareholder Agreements, Venture Capital Financing
Intellectual Property Law (Trademarks, Litigation) Technology Transactions (Licensing, Distribution,
Partnership Agreements) Internet Law (Terms of Use, Privacy Policy)
Contact: arshia@tabrizilaw.com 416.510.2600 x.306
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
Why Do We Care About IP?
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What is your business?InnovationWhat do you have to start?Idea
Intangible Asset Protect It Exploit It “IP” It
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
How Do I “IP” My Ideas?
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Don’t share them with the worldTalk to a qualified lawyerPay attention to this lecture
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
What Will You Learn about IP?
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What is IP?How do I Get IP?How do I Keep IP?How do I Use IP?What are the Pros and Cons of IP?
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #1 – Trade Secrets
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What is a Trade Secret?A Trade Secret
Formula Program Device Process
Business information Business Plan Customer list
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #1 – Trade Secrets
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How do I Get a Trade Secret?Don’t Steal It
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #1 – Trade Secrets
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How do I Keep a Trade Secret?Keep It SecretNDA ItSecure ItMark It - “CONFIDENTIAL”
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #1 – Trade Secrets
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How do I Use It?Stealth ModeCompetitors in DarkGet InformationGet FundingLicense ItFranchise It
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #1 – Trade Secrets
PROS CONS
Nobody KnowsSecret Forever
OopsReverse EngineeringEnforcePatent
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Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #2 - Patents
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What is a Patent?Invention
New Not Obvious Utility
ProductProcessMachineComposition of matter
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #2 - Patents
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What is a Patent?NOT an IdeaNOT a mathematical formulaNOT a method of medical treatment
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #2 - Patents
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How do I Get a Patent?Search Patent RegistryFile Application
Disclose Invention Claims (Scope of Invention) 1-Year Grace Period
Country by CountryFight to Get It
ProsecuteBe Patient
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #2 - Patents
1/28/2009
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How do I Keep a Patent?20 Years from FilingMaintenance FeesImprovement Patents
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #2 - Patents
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How do I Use a Patent?20-Year MonopolyExclude Competitors
Sue Them License to Them
Defend Yourself At Least I Can Use If You Scratch My Back…
Venture Capital
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #2 - Patents
PROS CONS
20-Year MonopolyHigher RoyaltiesNo Good Guy DefenceIt’s a “Business”
Tell the WorldCost to File ($2-10k)Cost to Register ($20k)Cost to Enforce ($1m)
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation. 1/28/2009
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IP #3 - Copyright
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What is a Copyright?A WorkLiterary, musical, dramatic, artistic
Content Software Website Documentation Drawings, Designs
Not a Patent
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #3 - Copyright
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How do I Get a Copyright?Create a Work
Original
AutomaticGet It from Employees
Written Contract
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #3 - Copyright
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How do I Keep It?Don’t Die
Life of author plus 50 years
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #3 - Copyright
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How do I Use It?Prevent Copying
Software, Code, Content All or part
License It
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #3 - Copyright
PROS CONS
Easy and CheapEmployee ContributionLicensing Revenue
Does Not Protect IdeaOnly CopycatsLife + 50Monitoring
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
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1/28/2009
IP #4 - Trademarks
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What is a Trademark?Brand Name
Company Product Service
Design Nike logo
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #4 - Trademarks27
How do I Get a Trademark?Use ItFile Application
Fight for It (Prosecute) Country by country $2,000 per mark 12 – 16 months
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation. 1/28/2009
IP #4 - Trademarks
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How do I Keep a Trademark?Use ItDocument UseMonitorEnforce
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #4 - Trademarks
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How do I Use a Trademark?Protect Goodwill
Brand has Reputation
Stop Confusion Free-riders
License It
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
PROS CONS
Goodwill of BrandKnock-Offs
A product or serviceUse It or Lose It
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #4 - Trademarks
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The End
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Thank YouQ&Aarshia@tabrizilaw.com416.510.2600 x.306www.tabrizilaw.com
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
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