investor relations in the age of myspace
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INVESTOR RELATIONS 2.0
How to Connect with Investors in the Age of MySpaceNick Wreden, MA, MS
June 16, 2009
INVESTOR RELATIONS 2.0
Web 1.0 & 2.0 IR 1.0 & 2.0 Answers to your 2 most important questions
WHAT IS WEB 1.0?
WEB 1.0• “We are great!”
• 1-way broadcast
• No interactivity
• Price oriented
• Visually busy; hard to read
• No differentiation
• English-only
• Update issues
WHAT IS WEB 2.0?WEB 2.0
• “You are great!”
• “User-centered design” (EZ to read)
• Video
• Interactive (eg, surveys, blogs, Twitter, etc)
• Social networks (Facebook, LinkedIn, etc)
Multi-lingual Interactivity Twitter Feedback Blog
Multimedia (Video, Flickr & YouTube) Search
[Technology: Ajax?]
Malaysia 2.0
www.1malaysia.com.my
Twitter is a free social networking & micro-blogging service that enables users to send & read updates, known as tweets. Tweets are text-based posts of up to 140 characters.
Tweet
Follower/ following
RSS feed
Audio: Conference call, interview, etc.
Photo/logo: Downloadable
Video: YouTube, etc
Social bookmarks/social networks: Digg, Facebook, etc
Public commentary: Digg, etc
Search: Tag cloud
Links: Feedback, forwarding, RSS, email, etc
Web site: Thumbnail
Profile: Linkedin/Facebook/&c
Audio/webcast
Stock quote
RSS
Search
Press releases
Presentations
Filings/reports
WHAT IS IR 1.0?
Profile: CFO
Search
Press releases
RSS, email
Video
Corporate blogs
Photo feed
Media stories
IR 2.0
Feedback
Analyst meet via Twitter
Emerging trends in IR 2.0
YOUR TWO QUESTIONS
“What do I do now?” “I know we need to do this, but how can I persuade my boss?”
“WHAT DO I DO NOW?”
Senior management support
• People (external & internal)• Objectives (metrics)• Strategy• Tactics
Educate
• What to use• How to use (rules & guidance)• Who should use
Experiment• Pilot• Small successes
Monitor
• Your program• Benchmarks• Tool developments
Measure
• Sales/Earnings• Stock price• Analyst/media coverage
“WHAT DO I DO NOW?”
1. Blogs (Johnson & Johnson, Delta Air Lines)2. Bookmarking/Tagging (Adobe, Kodak)3. Brand monitoring (Dell, MINI)4. Content aggregation (Alltop, EMC)5. Crowdsourcing/Voting (Oracle, Starbucks)6. Discussion boards and forums (IBM, Mountain Dew)7. Events and meetups (Molson, Pampers)8. Mashups (Fidelity Investments, Nike)9. Microblogging (method, Whole Foods)10. Online video (Eukanuba, Home Depot)11. Organization and staffing (Ford, Pepsi)12. Outreach programs (Nokia, Yum Brands)
WEB 2.O ELEMENTS
“WHAT DO I DO NOW?”
13. Photosharing (Rubbermaid, UK Government)14. Podcasting (Ericsson, McDonalds)15. Presentation sharing (CapGemini, Daimler AG)16. Public Relations – social media releases (Avon,
Intel)17. Ratings and reviews (Loblaws, TurboTax)18. Social networks: applications, fan pages, groups,
and personalities (British Airways, Saturn)19. Sponsorships (Coca-Cola, Whirlpool)20. Virtual worlds (National Geographic, Toyota)21. Widgets (Southwest Airlines, Target)22. Wikis (Second Life, T-Mobile Sidekick)
WEB 2.O ELEMENTS
“MY BOSS IS THE PROBLEM”
“It's not what we don't know that hurts, it's what we know that ain't so.”
Will Rogers 1879-1935
ROI = ACCOUNTABILITY
Manager type Marketing era Concepts
Measureable/ROI?
1970s-90s
• “Positioning”• “Brand personality”• “4 P’s”
NO
1990s-2004
• CRM• Email, etc.• Loyalty programs
SOMETIMES
2005-->
• Community• Engagement• Profits/Earnings
YES
May 2009
ROI = ACCOUNTABILITY
$1 in social media = $60 return --”ROI Report,” Next Century Media Global & Powered
+$2 million in sales
Can you ignore this market potential?80 million communities
250 million active in 1 or more online communities
67% of online Malaysians in social network (12/08)
FINALLY, THE END!
SHAMELESS SELF-PROMOTION
For more than 22 years, Prestige Communications has been Southeast Asia’s leading PR & IR firm delivering ROI based on strategic insights, media relationship & client accountability
“Best Business Book of Year”
-Booz Allen
Nick Wreden
Presentation copy:jmcclure@i-prestige.com
DOUBTS & QUESTIONS
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