investor deck

WE SUPERCHARGE ANTICIPATION

Insticator rewards people for predicting what will happen on TV

75�/EDIA DIET TV STILL &1MINATES AND MOBILE HAS THE BIGGEST GROWTH

ANTICIPATION FUELS GREAT TV

INSTICATOR SUPERCHARGES ANTICIPATIONViewers have a stake in the outcome.

THE INSTICATOR EXPERIENCE

FIND A SHOW/SPORT

PREDICT

WATCH IT

WIN

SHARE

STAND-ALONE APP

INTERGRATED APP

OUR KEY PRODUCTS

Content Management System

DISTRIBUTION

3 hours ago

3 hours ago

3 hours ago

3 hours ago

3 hours ago

UPDATES

Joe has made a prediction about Game of Thrones: “Will Theon escape?”

Zack has answered a prediction about True Blood: “Will Bill die?”

Becca has claimed a reward from HBO.

Gilok has answered a prediction about Boardwalk Empire: “Will Richard and Nucky grow closer??”

Zack has answered a prediction about True Blood: “Will Bill die?”

insticat rPOWERED BY

/LFHQVLQJ��WKH�SURGXFW�WR�79�QHWZRUNV�DQG�RWKHU�SURGXFW�EDVHG�FRPSDQLHV

3 hours ago

3 hours ago

3 hours ago

3 hours ago

3 hours ago

UPDATES

Joe has made a prediction about Game of Thrones: “Will Theon escape?”

Zack has answered a prediction about True Blood: “Will Bill die?”

Becca has claimed a reward from HBO.

Gilok has answered a prediction about Boardwalk Empire: “Will Richard and Nucky grow closer??”

Zack has answered a prediction about True Blood: “Will Bill die?”

UPDATES

3 hours ago

3 hours ago

3 hours ago

3 hours ago

3 hours ago

UPDATES

Joe has made a prediction about Game of Thrones: “Will Theon escape?”

Zack has answered a prediction about True Blood: “Will Bill die?”

Becca has claimed a reward from HBO.

Gilok has answered a prediction about Boardwalk Empire: “Will Richard and Nucky grow closer??”

Zack has answered a prediction about True Blood: “Will Bill die?”

UPDATES

BROADCAST STATIONS26,841 Worldwide

2,218 in the USwithin 96 networks

Comcast spent $3.795 billion on software in 2012

Up 17.3% from $3.234 billion in 2011

NETWORKS HAVE THE BUDGET

$5.842 billion Broadcast$3.423 billion Cable

$1.474 billion Broadcast $746 million Cable

Ad Sales

Content and Licensing

COMCAST 2012 REVENUE

Total Predictions Made

15,520

Total Points Earned

330,000

Average Monthly Predictions (per User)

Average Time Spent on Site

12

6m 45sec

Num

ber

of P

redi

ctio

nsN

umbe

r of

Poi

nts

Num

ber

of P

redi

ctio

nsTi

me

(Min

utes

)TRACTION

Since Insticator’s launch in August 2013, the press has been buzzing.

“They are exactly the questions that you want to answer. You’ll want your friends involved, you’ll want to win.”

“Insticator is an interactive meeting place where TV viewers, programs, and sponsers can all interact in a positive exchange.”

27+(5�35(66�$57Ζ&/(6�

“Insticator is simple to set up and quickly addicting.”

Here’s what they had to say:

“More than ever, people are actively participating in the storytelling process. People don’t want to watch television; they want to experience it.”

Zhongjing YaoFront End Developer DQG�'DWD�$QDO\VW

Tianyi CongDatabase Engineer

Emily Cottone&RPPXQLW\�0DQDJHU

Ryan O’Callaghan5HZDUGV�0DQDJHU

Frankie Zek�*UDSKLF�'HVLJQHU

Zack Dugow)RXQGHU�DQG�&(2

Puneet AroraLead Engineer

Zack has always had a passion for 79��+H�IRXQGHG�KLV�ȴUVW�entertainment and media business (RedRush Entertainment), which he sold. He now blends his passion for all things media with a masteful understanding of what drives people.

Puneet joins Insticator coming from Accenture. He is armed with a Masters in Computer Science and years of corporate experience. A young and energetic perfectionist, he brings constant innovation to the Insticator development team.

INSTICATOR’S ROCKSTAR TEAM

Natan Edelsburg7RP�&XQLEric Montoya Dan SilberbergElias Roman

Our team of advisors has experience in gaming, mobile, SAAS, and advertising. They have worked for companies such as IBM, Cisco Systems, Dreamworks, Electronic Arts, Songza, Badgeville, and Kiip.me.

ADVISORS

Initial Meetings and Deal Term Discussions

#&�2#460'45*+2:H�VHOO�DGV�LQ�RXU�ZLGJHW�LQ�WKH�FOLHQWV�HQYLURQPHQW

:KHQ�ZH�VHOO�WKH�DGV��ZH�WDNH�����RI�WKH�UHYHQXH�DQG�WKH\�WDNH����

:KHQ�WKH�QHWZRUN�VHOOV�WKH�DGV��WKH\�WDNH�����RI�WKH�UHYHQXH�DQG�ZH�WDNH����

ΖQWHUDFWLYH�ZLWK�Mobile and Web

5CC5�%.+'06$10,000 monthly

0.5¢ CPE over 500,000 engagements

Integrated with 0RELOH�Native Apps

Intergrated with Facebook

Integrated with Twitter

ROLLOUT PLAN

PHASE 1:

PHASE 5: - Pa companies and brand partners.��)RUPDW�VLWH�LQ�GLHUHQW�ODQJXDJHV���:LWQHVV�PRQWK�WR�PRQWK�JURZWK��LQ�FOLHQWV��XVHUV��DQG�SDUWQHUV�

rtner Zith iQWHUQDWLRQDO s

PHASE 4: - Increase cOient base.- Improve system performance.- Expand saOes team.- Experience siJnLȴFDQW�UHYHQXH��JroZth.- Increase nXmber of proGXct company cOients.- PackaJe company data to seOO.

PHASE 3:

PHASE 6: SeOO or Jo pXbOic30+ months

NEED &$3Ζ7$/)25�*52:7+

PHASE 2: - Receive initiaO press.- BeJin saOe cycOe.- ComSOete and introdXce ReZards CataOoJXe.- Start API deveOopment.

Done

1-2 months

6-18 months

18-30 months

- DesiJn Beta version of the appOication. - Obtain ȴUs�W�XVHUV� - Interact Zith partners.

- ComSOete API deveOopment.- Commence API cXstomer triaOs.- Form more reZards and advertisinJ�Sartnerships.- CoOOect�ȴrst reveQXe.��)LUVW�HQWHUSULVH�VRIWZDUH�FOLHQW��

2-6months

1-2 months

RAISING $500,000

We have investors who have been sucessfully investing in companies such as Send Word Now, Street Easy, Esquire Bank, Z Ocean Hotel, Lawcash, Od\Vsey Golf, and Songza.

CURRENT INVESTORS

LEONARD GEORGE DLOUIS TAICSELIG ZISES

$325,000 RAISED

DQG�RWKHUV

NETWORK EXECUTIVES ARE ASKING FOR +056+%#614

Senior Vice President and General Manager of Digital Platforms

ROB GELICK

CBS Interactive Entertainment

Vice President ofMarketing

JARED GOLDSMITH

NBC Entertainment Digital

Senior Vice President of Social Media

DAVID BECK

Univision Communications Inc.

“

”

“ Save an Artist increased interactivity and engagement week over week: the show, the content, the storytelling.”

“

”

Social voting is up 525% this year. Voting drives the most impact. People want to feel like they have an impact on the show.

Fans want to be connected to the stars. They want to be rewarded. They want to have an impact.

APPENDIX

- �QG�6FUHHQ�'DWD

��3HRSOH�LQ�2XU�6SDFH

��0DUNHW�6L]H

2013 US Television Spend $66 BILLION $3 BILLION spent on Native

44% RI�SHRSOH�XVH�D�VHFRQG�VFUHHQ�KDOI�RI�WKH�WLPH�WKH\

watch TV.

72%�RI�SHRSOH�DUH�PRUH�OLNHO\�WR�ZDWFK�D�79�VKRZ�DIWHU�

HQJDJLQJ�ZLWK�LWV�VRFLDO�PHGLD�SDJH�RU�VHFRQG�VFUHHQ

84% RI�SHRSOH�XVH�WKHLU�WDEOHW�RU�VPDUW�SKRQH�ZKLOH�ZDWFKLQJ�79�RQFH�D�GD\��RU�DW�OHDVW�RQFH�D�PRQWK

Sources: Wowza, Nielsen, Social Media Daily

2ND SCREEN DATA

PEOPLE IN OUR SPACE

insticat rM

OBILE

GAMEIFIC

ATION

SOCIAL

INTERACTIO

N

USER EXPERIENCEM

EMORIA

LIZE

7KH� UHVHDUFK�ȴUP�H[SHFWV� WKH�PDUNHW� WR� JURZ� IURP�$151.14 billion this year, to $256.44 billion by 2017 ȃ�DQ�HVWLPDWHG�&$*5�RI������SHUFHQW� IURP������ WR�2017.

MOST PEOPLE HAVE THEIR PHONE IN HAND WHILE WATCHING TV

The future for the television is social through integration of social interaction on the television.

'DWD�E\�5HVHDUFK�DQG�0DUNHWV