investment proposal – vc investment in vithi indus private limited

Investment proposal – VC investment in

Vithi Indus Private Limited

E-commerce venture withPrivate Label products in

Wellness industry

Tushar Kansaltusharkansal@indusb2c.com

Board of Directors• Mr. Rajesh Kansal, Founder, Chairman• A Philanthropic activist, Mr. Rajesh Kansal runs an NGO for upliftment of underprivileged sections of the

Society. He took retirement from the position of Director Finance (NDMC), where he was on deputation from Government of NCT of Delhi. He has held eminent positions as Deputy Director (UGC) and as Deputy Controller of Accounts at the Government of NCT of Delhi.

• Mr. Virendra K Kansal, Founder, Vice-Chairman• An IIT-Delhi (1971 Batch) Engineer, Mr. V K Kansal is a renowned educationist. He took retirement as

Executive Engineer from UPPWD. He then served as Managing Director of an INR 150 cr Real Estate company. He, along with a group of IIT’ians, devoted 10 years since 1996 and coached 4,000 students for IIT-JEE through the venture IITS, operated by KITES Pvt Ltd.

• Mr. Prashant Kansal, MD & CEO• Mr. Prashant Kansal is a Textile/ Real Estate Industrialist and served as CEO of a marquee Textile exporter

since 1991. He also held the position of Director/ COO in IITS, the IIT-JEE entrance coaching venture of KITES, along with Hon Vice-Chairman.

• Mr. Tushar Kansal, COO• An Engineer and MBA (Finance) from University of Delhi, Mr. Tushar Kansal has served in senior positions at

Deloitte Touche Tohmatsu (part of Big 4), Brand Capital (PE arm of the Times of India), Aircel Ltd (in its USD 10 billion Central Treasury) and at MTS India (raised more than USD 2 billion complex structured debt from International and Indian Banks), handling high-pressure responsibilities in Corporate Finance/ Treasury. Before starting Indus B2C’s Dot com ventures, he was CFO (Chief Financial Officer) of DLI (Distribution Logistics Infrastructure), owned by Guggenheim; a USD 170 billion American Private Equity (PE) Fund.

• Plan to induct Ambika Pillai, Shahnaz Hussain or Javed Habib on the Board

Vithi’s founding principles are

1. Private Labels, starting with wellness products

2. To ensure a profitable e-commerce venture by1. Keeping marketing costs as a reasonable percentage of the turnover2. Focusing on organic search3. Rigorous sourcing to drive higher margins4. No COD’s5. No middlemen, and6. Optimal staffing

The company is committed that once the initial Customer acquisition curve meets the profitability curve, it will use apt marketing strategy to have a profitable venture. Company will make its Finance function easy yet scalable by automatic payments to vendors and by integrating SAP with the web-store for automatic invoicing and accounting of payments.

Why now?

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[customer name/logo #2] orProduct Demo

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How we stack up

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Our Business Model

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Our Progress

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Our Short-Term Roadmap

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• Phase II: [overview]– [goals]

• Phase II: [overview]– [goals]

Phase I Phase II Phase III6 mos 12 mos 18 mos

Revenue $xxxk $xxxk $xxxkExpenses $xxxk $xxxk $xxxk[other] [xx] [xx] [xx]

Fundraising Status

• Already invested: INR/$___k of debt/equity– By [names/affiliations]

• Raising: INR/$___k

• Committed Investors in New Round– [name/affiliation] [optional: amount]– [name/affiliation] [optional: amount]

Summary: [company name][one-liner company description]

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