investigating international business events delegate
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1
Investigating International
Business Events Delegate
Spending Patterns in Malaysia
2
Introduction
To investigate international business events delegate
spending patterns in Malaysia
To determine the economic value for business events in
Malaysia.
3
Business Tourism Supply Chain
Business Events Tourism (Leisure) Hospitality Supply Chain Engaged
Hotels
Restaurants
Attractions
Retail
Tours
Transportation
Food Services
Other Entities Engaged for Business Events
Destination
Management
Companies
Ground transportation
Tours
Team building
Social programs
Exhibition Management
Companies
Stand building
Drayage
Storage
Furniture rental
Equipment rental
Cleaning
Event Marketing
Exhibition halls
Event Management
Companies
Entertainment
Decoration
Costumes
Props
Graphic designers
Lighting
Sound
Production
Rigging
Special effects
Professional Congress Organizers
Registration
Services
Audiovisual
Services
Catering
Florists
IT
Interpreters
Shipping
Speakers
Security
Electrical
Telecom / internet
Sponsor
development
Credentials
Printing
Signage
Photography
Videography
Teleconferencing
Convention centres
Venues
Job Opportunities
4
Economic Impact Assessment
Business
Events
Industry
• Sales
• Profits
• Jobs
• Tax revenues
• Income
• Employment
Opportunities
Lodging Restaurants Transportation Entertainment Retail trade
5
Economic System of Tourism
(2)
Purchases &
Investment
Employment
Personal
Income
Employment
Personal
Income
Tax & Fees,
Government
Services
(1) (4) (5)
Purchases
Tourist Leisure &
Business
Service Provider
Employment (A) Employees (C)
Travel & Tourism
Suppliers
Government Travel & Tourism
Services (5) Tax & Fees
Purchases
Government
Services
(3) Purchases &
Investment &
Taxes & Fees
Employees (B)
6
Model of the Economic Impacts
of Tourism
Income from Tourism Received by
Suppliers
(Indirect Impact)
Tourist’s Spending
Income from Tourism Received by
Enterprises
(Direct Impact)
Purchases
Income from Tourism Received by
Suppliers and Their Support
(Purchases, Employment & Wages)
(Induced Impact)
Induced Income from
Tourism
Tax
Revenues
Received by
Local
Authority
(e.g.
Municipality)
Employment
& Wages
Purchases Employment
& Wages
Direct, Indirect, Induced and Multiplier Effect
7
Methodology
Approach
Quantitative
Self-Administered
On-site
Survey
Travel/Planning information
Expenditure Pattern
Experience
Sampling
2015 international and regional conference /
exhibition
Foreign participants
Conference delegates and Exhibition Buyers /
Visitors
Non-probability convenience sampling
Most events in Kuala Lumpur, Selangor, Sarawak, Sabah,
Penang
Data Analysis
SPSS 17.0.1
Money Generation Model
8
Findings
9
Conference Delegates
1,917 samples
25 events
5 days
25% US$2,550
10
Conference Delegates
31%
23% 23%
8%
6%
4%
2% 1% 1% 1%
11
Exhibition Buyers
183 samples
7 events
6 days
18% US$2,374
12
32%
26% 11%
11%
7%
5%
4% 2%
1% 1%
Exhibition Buyers
13
Money Generation Model (MGM)
Visits from foreign
delegate
Spending per visit
Regional Economic Multiplier
Economic Impact
14
Direct, Indirect & Induced
Economic Impact Computation – Direct Economic Impact
– Indirect Economic Impact
– Induced Economic Impact
= SPSS
Average 1 ×
Total Number of Foreign Population:
Delegates/Buyers2
= Matrix Algebra of Direct Economic Impact and Multipliers 3
=
Direct &
Indirect
Economic
Impact
× Induced Ratio 4
(Value Added/Total Output) + (Income/Total Output)
15
Full Time Equivalent (FTE)
Computation
Employee 5
Compensation ÷ Total Output 6 =
Ratio of Employee
Compensation per
Output
Ratio of Employee
Compensation per
Output
× Number of Employees
7 = Total Number of FTE
16
Economic Multiplier Study
Segments
& Surveys
Micro Areas of Expenditure (Spending Patterns) Economic
Multipliers
Average
Segment
Multipliers
Conferences:
Delegates
Survey
Conference Registration Fee(s)
Cost of International Airfare (if Malaysian Airlines or Air Asia is
used)
Cost of Domestic Airfare
Cost of Hotel/Accommodation and Other Logging Services
Cost of Local/Cultural Tours (including entrance fees for
attractions)
Spending on Local Transportation (rails, public busses & taxis etc.)
Spending on Food and Beverage
Spending on Shopping (purchase of personal goods, gifts,
souvenirs etc.)
Spending on Leisure Activities (pubs, cinemas, adventure sports)
Other Spending (such as private car hires, personal guide etc.)
2.2
2.1
2.1
1.7
1.6
2.1
2.4
2.6
1.6
2.4
2.0
Exhibitions:
Buyers Survey
• Exhibition Registration Fee(s) (including workshops)
• Cost of International Airfare (if Malaysian Airlines or Air Asia is
used)
• Cost of Domestic Airfare
• Cost of Hotel/Accommodation and Other Logging Services
• Cost of Local/Cultural Tours (including entrance fees for
attractions)
• Spending on Local Transportation (trains, public busses & taxis
etc.)
• Spending on Food and Beverage
• Spending on Shopping
• Spending on Leisure Activities (e.g. pubs, cinemas, adventure
sports)
• Other Spending (such as private car hires, personal guide etc.)
2.5
1.8
1.8
1.7
1.5
1.9
2.3
2.5
1.5
2.4
2.1
Overall 2.1
17
Findings
US$246 million
• direct Economic Value
US$ 498 million
• total economic impact (direct, indirect & induced).
US$ 21 million
• tax revenue (direct, indirect & induced
US$ 2000
• One FTE (full time equivalent)
238,641
• Job Creation
18
Future Research
Government advocacy
Industry support
Based on events supported by MyCEB only
Incentive travel and organisers expenditure not included in the calculation
19
Malaysia Convention & Exhibition Bureau (868264-K)
Suite 22.3, Level 22, Menara IMC
8 Jalan Sultan Ismail
50250 Kuala Lumpur
Malaysia
T +603 2034 2090
F +603 2034 2091
info@myceb.com.my
www.myceb.com.my
Thank You
Not to be published or distributed – MyCEB intellectual property
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