invest in america gm private offer
Post on 22-Jun-2015
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Invest in America
GM Private Offer
Program Details
March 27, 2009
What is the Offer?
• $500 incremental cash incentive off the purchase of most new GM vehicles
• Offer is in addition to supplier discount already available through Invest in America
• Offer provides additional opportunities for credit union financing
• Current IIA discount to all other credit union members continues to be in effect without special finance rates and on indirect financing
When is the Offer available?
• 60 days• April 1 – May 31,2009• Offer provides opportunities for additional credit union
financing• Direct loans only, indirect loans do not qualify
What does the Credit Union need to do to Sign-Up?
• Agree to the following conditions:
– Offer financing terms .5% less than the current standard rate on a direct 60 month loan
– Promote the program
• On website homepage
• Via lobby posters
• Newsletter articles
– Provide member with a GM supplied certificate and authorization code at time of loan closing
– Sign and submit your program enrollment form to InvestInAmerica@CUcorp.com or by fax to 734-793-1540.
What support will the CU receive?
• GM will provide a template that the credit union will use to print and provide certificates to members. – Customizable to allow the credit union to add their logo, contact
information and authorization code
• Private Offer Authorization Codes, provided separately. – Credit union will add an Authorization Code to each certificate at
time of loan closing
• All marketing support materials including Invest in America lobby posters are available at www.lovemycreditunion.org
Member Process
• Member obtains authorization code from GM registration site for base credit union discount (supplier pricing)
• Member will negotiate best deal and inform dealer that they will be financing through their credit union and utilize the additional GM discount
• Member will apply for loan at credit union (if not already pre-approved)
• At time of closing, credit union will print a Private Offer Certificate including a private offer authorization code
• Member provides certificate to dealer along with loan check
Marketing
• Marketing efforts should include information on the credit union’s home page and lobby posters
• Newsletter articles and e-blast messages are also available as part of the marketing resources available on www.lovemycreditunion.org
• Communications should clearly state that the incremental discount is from GM and the special financing is provided by the credit union
Do’s Don’ts
Promote the incremental $500 discount from GM in addition to the supplier pricing discount
Don’t promote the incremental discount and special financing as a bundle
Promote special financing offered by the credit union on 60 month loans
Next Steps
• Develop and implement a marketing plan to promote Invest in America and the special private offer
• Distribute certificates and authorization codes to all your branches
• Train staff on the private offer and use of certificates and codes
• Inform CUcorp at InvestinAmerica@cucorp.com if more codes are needed
Q & A
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