intuit: catalyzing innovation and collaboration in the organization with social media

Catalyzing innovation and collaboration in the organization with Social Media

Tad MilbournProduct Manager, Intuit Brainstorm

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We’ve grown large businesses

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But have focused solely on the “Big 3”

How did this radical change happen?

1998-2007

Four innovations per year

2008

20+ innovations

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Most ideas start out like this…

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Case Study: ViewMyPaycheck

Idea starts as notes on a napkin Then gets entered into Brainstorm

I’ve got this idea…what do I do with it?

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Case Study: ViewMyPaycheck

Other employees collaborateby leaving comments

Which leads to even more collaboration

How can I improve and refine my idea?

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Case Study: ViewMyPaycheck

Grow the team

Get Senior Leader support

Fill skill gaps

Alright, I’ve got a solid idea, but what now?

And grow it some more…

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Case Study: ViewMyPaycheck

Let’s collaborate and build this thing!

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Case Study: ViewMyPaycheck

From idea to market in less than 3 months

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We’re in market and learning from real customers!

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Brainstorm focuses on innovators and gives them tools to move ideas forward

Build TeamsRecruit from across the company or let them find you.

Get HelpLocate those with needed skills. Reach out to leaders to remove obstacles.

Grow ideasEvolve your idea by capturing notes, todos, documents, and links to relevant information.

CollaborateTake advantage of the collective wisdom of the company through comments and discussion.

What happens?

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Ideation up over 1000%

Increased Quantity of Innovation

Intuit now has over 200 ideas preparing for release

Participation up over 500%

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Increased Quality of Innovation

Over 6,000 comments like these left on thousands of ideas

Collaboration with experts anywhere in the company…

…leads to a diversity of thought that creates better

innovations.

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Delighted and Engaged Employees

Brainstorm spread throughout Intuit by word of mouth and became the de facto source of innovation4

*for citations, see last slide in the appendix

Brainstorm directly contributed to my enjoyment of working at Intuit because it took away the sense that I was “walled in” to my current project.  I was also able to network with folks that are interested in similar things, and have collaborated with them to produce software that’s actually out there.

Tim Hobson,Software Engineer

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Brainstorm unleashes innovation

Decreases time-to-market

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Increases the quantity and

quality of innovation

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Thank you!

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For more information…

Tad MilbournProduct Manager, Intuit Brainstorm

Email: Tad_milbourn@intuit.comTwitter: @tadmilbourn