introduction to virtual reality (vr) for business - workshop

Introduction to Virtual Reality for BusinessPaolo Tosolini, FounderTosolini Productions@tosolini

Business storytelling through emerging

technologies

90 minutes agenda

Definitions

Types of VR content

Business Case Studies

HardwareHands-OnWorkshop

Simplified Definitions

VIRTUAL REALITY (VR)

A realistic and immersive simulation of a three-dimensional environment

AUGMENTED REALITY (AR)

The integration of digital information with the user's environment in real time.

Why should you care about VR?

PROs

• It’s hot • Getting more affordable• Very immersive, authentic

CONs

• It requires some hardware to work• Perceived to be mostly for games • Some people feel discomfort

360 (degree) photos

Credits: ElicaTeam

EQUIRECTANGULAR PROJECTION

Photo Sphere creation tools

SAMSUNG GEAR 360

RICOH THETA S

ANDROID(only)

GOOGLE STREET VIEW

CARDBOARD CAMERA

PHOTO 360BY SFERA

PANORAMA 360 CAMERA

iOS(only)

360 PANORAMA

PANORAMA 360 CITIES

ANDROID & iOS

DEMO• Smartphone (iOS / Android)• Ricoh Theta S (360 camera)• Cardboard VR photo sphere viewer

http://viewer.spherecast.org/upload

360 Video

GOOGLE CARDBOARD

HTC VIVE

OCULUS RIFT

HOLOLENS

Head Mounted Displays (HMD)

Game engines

REAL ESTATE / HOSPITALITY

HEALTH

• Surgery simulation• 360 video training• Guided meditation• Anxiety management• Post Traumatic Stress Disorder• Pain relief and rehab

3D images of kid’s heart uploaded to Sketchfab and viewed in Google Cardboard

MANUFACTURING

• Product design & development• Skills training• Virtual testing and prototyping• Real-size product representation

Bombardier

Audi

ESI

Ford

MEDIA

360 video on demand and live streaming

NON PROFIT

• Exhibits designed using SketchUp• Plan layout of future pavilion using HTC Vive• High-Res cockpit photospheres and Google Cardboard

FINANCE

CITI Innovation Lab and 8Ninths

Using mixed reality to enhance financial trading and data visualization

Hands onWorkshop

GOALCreate a VR interactive experience featuring photo spheres, images and text captions

WORKFLOW1) Download media2) Sign up for online panoramic authoring tool3) Create your story

DOWNLOAD MEDIA

http://bit.ly/360images

Tap and save images on your camera roll

SIGN UP: http://seekbeak.com

DEMO

360 Panorama / Virtual Tour Resources

• http://seekbeak.com (author 360 VR right from your device)• https://sphcst.com/upload (instant 360 web photo viewer)• http://viar360.com (360 storytelling tool)• http://www.easypano.com (stitching software + virtual tours)• http://www.360cities.net (license professional panoramas)• https://roundme.com (virtual tours)

And many more…

Thank You!Paolo Tosolini

paolo@tosolini.comhttp://tosolini.com

@tosolini