introduction to ux (kth)

KTHIntroduction to UX design

Adnan Yafi & James McConnell 10/02/14

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About Us Our Paths What is UX? Creating Better Experience Case Studies (removed) Desirable UX Careers

Content

About Us00

We are a design innovation agency working with leading global companies to create compelling experiences that bridge digital and physical domains.

Our vision is to improve the quality of life for people around the world through the digital services they

Our team consists of passionate and experienced designers who understand the complexity of bringing usability, design and technology together.

Some Of Our Clients

Our Paths01

James McConnellSenior UX DesignerVaried experience, mostly people services

Hyper Island 2011

Screen Interaction since 2012

Adnan YafiUsability Expert

KTH 2006, Computer Science with a focus on HCI

First line support 2010

At Screen Interaction since 2011

My principles Usability

TechnologyDesign

What is UX?02

UX design is about creating great experiences for people who use a product or a service.

A user experience happens with or without UX design.

A user experience is subjective.

BORN 1948 MALE

BRITISH MARRIED

SUCCESSFUL WEALTHY

2 KIDS LIKE DOGS

LOVE OF THE ALPS

HABITS // CULTURE // SOCIAL CONTEXT // MOTIVATIONS

DID YOU CONSIDER...?

BORN 1948 MALE

BRITISH MARRIED

SUCCESSFUL WEALTHY

2 KIDS LIKE DOGS

LOVE OF THE ALPS

It’s easy to use. It’s fast. It’s usable. It has a nice, simple home page. It gives me what I want. It’s accurate and finds results quickly. It’s focused and does not get too far away from its core value—and that’s search.

Focus on the user and all else will follow.

User Experience is the sum of interactions a person has with a product, service or organisation.

Creating Better Experience

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You’ve got to start with the customer experience and work back toward the technology, not the other way around.

You’ve got to start with the customer experience and work back toward the technology, not the other way around.

Meet basic expectations

Treat the interaction like a date

Quiz Time1. A user experience is ______________

2. Focus on the ______ and all else will follow.

3. You should always meet ______ expectations.

Desirable UX05

Magical

Better experience

Desirable

Nice graph

useful

usable

desirable

magical

early adopters recurrent sharers ambassadorsUSER

VAL

UE

BUSINESS VALUE

Careers06

3 ways to get started in UX1. Establish a UX mindset

1. Establish a UX mindset3 ways to get started in UX

Getting started in UX1. Establish a UX mindset

2. Learn what we do and how we do it

Getting started in UX1. Establish a UX mindset

2. Learn what we do and how we do it

Getting started in UX1. Establish a UX mindset

2. Learn what we do and how we do it

3. Practice

Connect with me if you want an extensive list of resources in UX or any help or guidance. !James Mole McConnell james.mcconnell@screeninteraction.com !

Thank You!