introduction to social media (aum social media conference)
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social mediafor business
lauren candito, co-founder
SocialMediaSolutionsLLC
Monday, April 4, 2011
i’m the co-founder of social media solutions llca boutique social media consulting firm
hello! I’m Lauren Candito
we help create authentic, powerful, & long lasting unions between people & brands.
Monday, April 4, 2011
hands up who…
is on Facebook?
uses social media?
knows what social media is?
is on LinkedIn?
is on Twitter?
Monday, April 4, 2011
What is Social Media?Monday, April 4, 2011
Social Media is...
Monday, April 4, 2011
A conversationMonday, April 4, 2011
That is powered by...
Monday, April 4, 2011
Who’s Talking?
your customers
your employees
your board members
your critics
your fans
your competition
anyone who has access to the internet and an opinion
Monday, April 4, 2011
And guess what??
Monday, April 4, 2011
The conversation is Not Controlled...
Monday, April 4, 2011
And it’s Not YOUR Message
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Social Media Spectrum
Monday, April 4, 2011
but these things are just tools
if they don’t last will social media then be ‘over’?
Monday, April 4, 2011
we’re seeing a fundamental shift in the way we communicate
Monday, April 4, 2011
from a time when we saw our websites as a destination
‘build it and they will come’
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to a recognition that our customers are playing elsewhere
Monday, April 4, 2011
if we want to talk to them we need to be where the conversation is
Monday, April 4, 2011
we need to be useful
and we need to be wherever they want us to be
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what does this mean?
Monday, April 4, 2011
anyone can have a voiceMonday, April 4, 2011
individual experts can build up global influence without the mediation of publishers
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groups of people can quickly organize themselves: for, or against
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Source: eBay.com; Amazon.com
customer opinions about products & services are freely available
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so...
What are businesses doing about it?
they are joining in!
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Approximately four out of ten small businesses said they used social networking sites to communicate with customers and market their products
that’s over 30%
Monday, April 4, 2011
What Social Networks are Small Businesses Using?
WordPress
Flickr
Tumblr
Blogger
Monday, April 4, 2011
Small Business Owners Have Multiple Profiles on Major Networks
FacebookTwitter
31%
10%Monday, April 4, 2011
Where is the Engagement?
50%47%
3%
Twitter Facebook Everything Else
Monday, April 4, 2011
what does this mean?
Twitter is a more interactive medium. While small businesses may be less likely to have a twitter profile, the data shows that Twitter is where their community of customers are the most engaged.
Monday, April 4, 2011
How often do small businesses post on social networks?
62%24%
14%
8+ posts 1-7 posts post less than once* per week
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let’s see a few examples
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Dr. Irena Vaksman, DDSMonday, April 4, 2011
Forelinksters.comMonday, April 4, 2011
The Creme Brulee Man
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6 tips to get you started
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who are they?
where are they online?
what are they doing?
what tools are they likely to use?
know your audience
Monday, April 4, 2011
find out who’s saying what about you
set up Google alerts
twitter search
listen
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what is it you’re trying to achieve…
know your objectives
to listen and understand?
to engage in conversations?
to generate buzz?
to encourage participation?
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offer value
be authentic, transparent and helpful
link to those that disagree
disclose your position/interests
match your message to the environment -these are social spaces…
follow the rules of engagement
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a facebook fan page?
a blog?
ratings and reviews on your site?
twitter?
choose the right tools
an island in second life?
use what’s right for your audience and objectives, not the big new thing
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think outside normal boundaries
Monday, April 4, 2011
hands up who…
knows what social media is now?
Monday, April 4, 2011
Ok - now let’s get to the good stuff!
Monday, April 4, 2011
any questions?
lauren@socialmediasolutionsllc.com
socialmediasolutionsllc.com
twitter.com/sms_connect
Monday, April 4, 2011
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