introduction to social media
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INTRODUCTION TO SOCIAL MEDIADiane K. Danielson, ceo, DowntownWomensClub.com
Social media flowchart
Target marketYo
uBlogs
Website
Blogs
Website
Social media by the numbers
175,000,000 - number of active Facebook users
133,000,000 - number of blogs indexed by Technorati since 2002
36,000,000 – number of LinkedIn users
5,000,000 - estimated number of Twitter users
Why we can’t ignore online networking - 2006
Why we can’t ignore online networking - 2008
Web 2.0 or Social Media
Web 2.0 = platform/tools Social media = content It’s all about the “user generated content”
Social media and professional services
Marketing individuals Marketing expertise Building your company brand one individual at
a time
Why social media differs from traditional marketing Social interaction = 2-way conversation ROI is difficult to measure:
Based on time not $$$ Difficult to track word of mouth
But, you can track clicks.
The backbone of social media
Blogs
Blogs: The backbone of social media
Target marketYo
uBlogs
Website
Blogs
Website
“Blogs are so 2004” Paul Boutin, Wired
Blogs as standalones may be “dead” but as a business tool, they are just starting to emerge. To interact with your target market To showcase expertise As your actual website Add live content on static websites For when e-newsletters are replaced by RSS feeds To feed content to Facebook, Twitter and LinkedIn As a way to get that book you've always wanted to
write out of your system!
Blog uses – To interact with your target market
Corporate blogs http://1000words.kodak.com/ http://www.blogsouthwest.com/blogsw http://www.lhamillattorney.typepad.com/
Blogs v. Communities Blogs – work even without comments Communities – need active participation
Blog uses – to showcase expertise
Blog uses – on your website
Blogs as integral parts of website (right) and as a widget (below).
Blogs – how much, how often?
Minimum = 1 per week/10 days. Standalone blog v. blogging platform (gather.com,
yahoo shine, etc.) How to do daily posts:
Link to other items Pre-post items Create a group blog
RSS feeds
Really Simple Syndication RSS is a program that helps publishers distribute
headlines of blog posts (or other items like calendar listings).
Readers can pull in blog feeds (i.e. headlines) onto their iGoogle or myYahoo home pages or sent to email.
This is how many people read traditional newspapers.
RSS Feeds – other uses
Blog directories Feed to Twitter/Facebook Status
(twitterfeed.com) Online press releases As footers on emails Why those first five words count: sometimes
they are the only ones that show!
LinkedIn, Facebook, Twitter
Social Networks
Start with your own profile Make public/update URL
Meet people through: Search by name/keyword Groups – join others or start your own. Answers – share you expertise.
Create a company profile
Sidebar: A bit about search
“Spiderbot, spiderbot, goes wherever a spiderbot goes ….”
Top US websites (Facebook 4, LinkedIn 45, Twitter 338).
Why you should write a book review on Amazon.
Profiles, Groups and Pages Apps and throwing sheep Social ads Status reports (microblogging) The ultimate “warm call” cnn.com/Facebook partnership
Why do people twitter? 30/30/30/10 rule Ways to meet people
Follow people RT/DM/@ Live-tweeting events Asking questions “look for the @stream” http://search.twitter.com
Bookmarks and blog directories
Sharing Stuff
Bookmarks
Lifecycle of an online story
Post story on blog Tweet/Facebook about it. Friends Retweet/Share it You and other friends
Digg/Stumble it. Their friends
Tweet/Facebook about it Friends of friends
Retweet/Share it …
Lifecycle of an online story
And it stays online forever because as a wise man once said: “getting something off the internet is like trying to get pee out of a pool.”
Final Tips
Pick one or two to focus on and really learn. Have a consistent photo across mediums. Raise the energy or intellectual level of the
conversation. Schedule time for this into your week.
Have set days/times Test out a new feature each time Make X number of new connections
Recommended Reads
Here Comes Everybody: The power of organizing without organizations – Clay Shirky
Groundswell – Charlene Li and Josh Bernoff Tribes – Seth Godin I’m on LinkedIn, Now What? – Jason Alba I’m on Facebook, Now What? – Jason Alba Me 2.0 – Dan Schawbel
Diane K. Danielson ceo, DowntownWomensClub.com
Target marketYo
uBlogs
Website
Blogs
Website
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