introduction to pronto marketing
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August 15, 2010 © Pronto Marketing 2010 Page 1
Introducing the Pronto Way
The service designed from the ground up with you in mind.
“I've never really put much store in the website in the past.
It was there as more of a virtual card, nothing more. You
already proved me wrong and I haven't even progressed
with the newsletter and other content yet. This past week
I've had two website driven enquiries. The first I've met
and am sending contracts to. They've said they will sign.
The second I meet tomorrow.
If both of these go through then the extra revenue
generated will likely pay for your services for the first year.
And presumably this is just the start.
If I was wearing a hat I'd eat it I think I'd be reaching for
the salt and pepper.”
Stuart Sanders
Managing Director
Business Information Technology Solutions
August 15, 2010 © Pronto Marketing 2010 Page 2
Meet Pronto Back when I was responsible for Windows SBS at Microsoft I
thought a lot about the challenges our smaller partners had
with marketing. When, after 12+ years, I left Microsoft I
founded Pronto Marketing with the sole focus to help small
and mid-sized IT service providers get their marketing in
gear.
For these I know your To Do list is long, clients come first
while updating your website or putting together a newsletter
is always something you’ll do “next week”. What Pronto
provides is a service to proactively take care of this and
more. You might think of us as Managed Services for
Marketing. You outsource to us and we do the execution.
We are on a journey to create a unique business, that in this
industry hasn’t existed before. What Seth Godin calls a
“Purple Cow”. Something truly remarkable. Each and every
day we listen to our clients, peers, colleagues and mentors
and set out to deliver a one-of-a-kind experience for our
clients.
Derek Brown
August 15, 2010 © Pronto Marketing 2010 Page 3
Why our service matters and why you need it more than ever…
Website & Content
August 15, 2010 © Pronto Marketing 2010 Page 4
Small Businesses increasingly use search to
find professional services; your Website is key
to moving past consideration.
The majority of searchers narrow their consideration sets of
possible businesses sharply based on their experience with
the search result websites.
• When people seek out services companies with whom they have
had no prior interaction, a positive online recommendation or a
negative review can a crucial deciding factor for a potential client.
• 44% of online adults have searched online for information about
someone whose services or advice they seek in a professional
capacity, like a doctor, lawyer or plumber.”
• Most respondents considered 1-5 companies in their research
• However 51% only contact one company based on their research
experience.
“Online reputation matters: 44% of online
adults have searched for information
about someone whose services or advice
they seek in a professional capacity.”
http://pewinternet.org/Reports/2010/Reputation-Management/Part-3/Searching-for-others.aspx?r=1 TMP Directional Marketing & comScore Local Search Study, Q1 2007
August 15, 2010 © Pronto Marketing 2010 Page 5
Engaging professional services firms
© The Economist Intelligence Unit Limited 2008
The web – site, newsletters, content,
is key in shaping opinions
• Of businesses looking for professional services, 41%
indicated the company website as likely to influence
their opinion – second only after personal contact
with a firm.
• 21% indicated that finding a company in search
results influenced their opinion.
• 39% indicated white papers and case studies and
13% indicated online webinars as important.
• E-mail and Newsletters are the preferred method for
ongoing communication.
• Overall, online and digital content is the preferred
media for communication
Online was key both as a driver of opinion and as
a delivery method for the broadest range of
content sources.
August 15, 2010 © Pronto Marketing 2010 Page 6
In a nutshell, it’s vital to your business. However,
chances are you have neither the time, resources, or
inclination to create, manage and maintain an effective
online presence – much less a marketing machine.
August 15, 2010 © Pronto Marketing 2010 Page 7
How we help companies just like yours
By providing the time, expertise and execution you’re lacking.
August 15, 2010 © Pronto Marketing 2010 Page 8
When we set to work with Sam at Intech we didn’t talk
about page limits – we talked about Sam’s idea for
“Problems we Fix”.
For the banners we had over five rounds to get the
right casual Hawaii feel to the photos.
http://www.intech-hawaii.com/
“Derek has a deep understanding of managed
service providers and the challenges they face in
marketing their services. Derek is able to
produce excellent results for us with our
website, whitepapers, newsletter and SEO
because of his knowledge of our industry. One
of the things I admire about Derek is his ability
to develop a systematic process for everything
his company does, this ensures consistency and
reliability in their service delivery. I'm usually
waiting for my vendors to catch up with me, so
it's rare to find a partner like Derek and Pronto
who turns things around so fast that they are
usually waiting for me!”
Sam Gridley
President
Integrated Technologies
August 15, 2010 © Pronto Marketing 2010 Page 9
For Curt at CCR we have two websites,
his main corporate site as well as a mini-
site focused on the healthcare vertical.
Ranked #1 in Google search results for
“EMR Michigan”.
http://ccr1.com
http://www.emrmichigan.com
“Pronto Marketing has made the process of
having a professional actively maintained
website simple and affordable.”
Curtis R. Hicks, II
President and CEO
Center for Computer Resources
August 15, 2010 © Pronto Marketing 2010 Page 10
“Derek's group Pronto Marketing has really done
a fantastic job with our website development.
Derek took a complicated process of building a
site and made it an easy to work with system,
building for us a site to our design
specifications. More importantly, he has taken
ongoing responsibility for content updates,
keeping the site fresh and new. He's engaging,
personable, and knowledgeable, and leads a
highly engaged team. I highly recommend his
work.”
Dave Sobel
CEO
Evolve Technologies
Dave had a very specific brand image we worked with.
We migrated his existing blog content and dozens of
pages of press releases, news articles, videos and more.
Ranked #1 in Google search results for “Washington DC
computer network support”
http://www.evolvetech.com
August 15, 2010 © Pronto Marketing 2010 Page 11
“EGiS Technologies is now getting qualified sales
leads from our web site which Derek and the
Pronto team created and now manage for us!”
July 25, 2010
Top qualities: Great Results, Expert, Good Value”
Monte Monteleagre
President
Egis Technologies
We’ve worked hard with Monte and his team to build
unique banners based on his support cars – giving a
personal brand touch to the site and his service.
Ranked #1 in Google search results for “business IT
support Omaha”.
http://www.egistech.com
August 15, 2010 © Pronto Marketing 2010 Page 12
“Derek and his team were hired by me to refresh
Evolve IT's online presence and marketing
strategies. His marketing expertise was evident
from the outset given the fact I was compelled
to find out more after receiving an EDM piece
from him. Derek is committed to working with
his customers in partnership rather than simply
being a supplier of services. He encourages
feedback and is not satisfied until his customer
is. Derek operates in a niche market, offering a
unique service which adds great value to our
company and no doubt to any company like
ours.”
Clayton Moulynox
Business Development Manager
Evolve IT
It took a few months working closely with Clayton at
Evolve IT to get the site he wanted. In the middle he
got busy collecting their SBSC Partner of the Year
award in the US. Meanwhile we ran with his “Set You
Free” idea.
http://www.evolveit.com.au
August 15, 2010 © Pronto Marketing 2010 Page 13
“We’re very excited about this new development.
Having a website of our own is a big milestone,
and we hope that this new site will help our
company grow.
We’ve made the website for both existing clients
and for people and groups who are interested to
know more about what we do here at InSwift,”
Ryan Foster
President
InSwift
To announce the new site we developed
a press release and placed it on ten
distribution websites. A $99 add-on
service available to all Pronto clients.
http://www.inswift.com
August 15, 2010 © Pronto Marketing 2010 Page 14
And there’s more
Online isn’t a website, it’s a system we manage for you.
August 15, 2010 © Pronto Marketing 2010 Page 15
Monthly Newsletter
Included with Pronto’s Service
• Mailing list management
• Monthly newsletter production
• Content development and customization with news
and offers for each participating client
• Email service provider account costs included
• Differentiated content so that clients in similar
locations have different content and mailing
schedules.
November 24, 2009 ©Pronto Marketing 2009 – Pronto Confidential Page 16
Smart Strategy + Tactical Execution
We take the time to understand your market and get a strategy to
win. For instance a common mistake is to only optimize for the a
major city where the search marketing is very competitive.
In the case of Bits we made sure we knew where his customers and
prospects really are. While winning for Hong Kong may be a long-
term goal in the meantime he’s top ranked for all key business
areas in Hong Kong – and getting business as a result.
“I've never really put much store in the website in
the past. It was there as more of a virtual card,
nothing more. You already proved me wrong and I
haven't even progressed with the newsletter and
other content yet.
This past week I've had two website driven
enquiries. The first I've met and am sending
contracts to. They've said they will sign. The
second I meet tomorrow.
If both of these go through then the extra revenue
generated will likely pay for your services for the
first year. And presumably this is just the start.
If I was wearing a hat I'd eat it I think I'd be
reaching for the salt and pepper.”
Stuart Sanders
Managing Director
Business Information Technology Solutions
We win with Local SEO
Data from https://raven-seo-tools.com tracking service
November 24, 2009 ©Pronto Marketing 2009 – Pronto Confidential Page 17
Pronto SEO Kicks-In
Methodical Process = Results
For every new client as soon as they sign-up we get a
snap-shot of their SEO and SERPs (Search Engine Results
Pages).
In the case of Intelligent Technical Solutions they were
not Google ranked for most terms. Their website went
live June 11 and quickly climbed in the SERPs.
We use the Woorank benchmark report
which provides an analysis of over 20
factors in SEO. It is very rare for an IT
services site to rate over-50. Most Pronto
sites get into the mid-to high 40’s. Most
come to us with an existing site in the 20-
30’s range.
Live
August 15, 2010 © Pronto Marketing 2010 Page 18
Campaign Landing Pages
Landing Pages when you need them
The best page on your website for someone to land isn’t
always the home page. When you have an event,
promotion or other marketing activity we help you get an
effective page for conversion.
• Full goal tracking analytics with targeted URLs
• On page lead capture
November 24, 2009 ©Pronto Marketing 2009 – Pronto Confidential Page 19
Search Marketing Lead Generation
Is there a better time to capture a lead than when that
person is in the process of searching for someone like
you? As more and more of your prospects use search to
look for IT services don’t you want to be there to find?
• Fully managed campaigns – end-to-end
• Ad copy, bidding, analytics, landing pages -
everything
“Thought I’d shoot you a quick email
about the AdWords campaign.
It’s working very well, and we’ve already
closed two new accounts, and another 2
in the works. I don’t think it’s even been
active for a month yet!
Thanks for doing a great job, and you’re
whole team over there is just stellar! It’s
been a joy working with you guys, and
I’m a very happy customer.”
Andrew Lawrence
President
Transparent Solutions
Pay-per-Click Campaigns
August 15, 2010 © Pronto Marketing 2010 Page 20
Web, SEO and Email Analytics
Set-up and Managed for you
Google Analytics set up for every site with Goal
and Conversion Tracking
Detailed Email Newsletter analytics
SEOmoz Pro Tools and Raven for SEO analysis
Detailed Web Stats
November 24, 2009 ©Pronto Marketing 2009 – Pronto Confidential Page 21
Results are not an accident
when you have a service
versus a tool.
Same market, same company, same keywords
– very different results.
This is not unusual that clients come to us
with website that don’t even rank in Google
because they have been set-up wrong.
At Pronto we work from the very beginning to
ensure your SEO is set up correctly and have
the tools to measure progress and improve
search engine rankings.
SEO Case Study: Pronto and Kutenda
Live
Rank No Rank
Live
Pronto Site Kutenda Site
August 15, 2010 © Pronto Marketing 2010 Page 22
Full service web and marketing
support - just an email away…
It doesn’t matter if your request is big or small, you
just send it in to the support desk and our team
takes care of it from beginning to end. And it’s all
included in your one low monthly subscription.
• Full tracking of all support requests
• Support and FAQ guides
• Communication & Discussion
• http://support.promarketing.com
Client Portal & Support Desk
August 15, 2010 © Pronto Marketing 2010 Page 23
Feeling Special?
We understand you have unique needs and requirements.
August 15, 2010 © Pronto Marketing 2010 Page 24
Integrated ConnectWise, soon Autotask
We have launched ConnectWise integration for
Pronto clients, with Autotask coming soon.
Today Pronto clients can have contact and
service ticket forms update their ConnectWise
system automatically.
August 15, 2010 © Pronto Marketing 2010 Page 25
Bringing the brand experience to Zendesk
Paul Koop, PK Consulting ask for some help with
customization to their Zendesk-based help desk.
We helped them get a well branded, seamless
experience for their clients.
August 15, 2010 © Pronto Marketing 2010 Page 26
Integrated logon to ConnectWise and NTR
Jamison West, JWCS, wanted the link to launch
their ConnectWise portal as well as connect up
their chat and message application. Done!
August 15, 2010 © Pronto Marketing 2010 Page 27
Interactive Collateral with Issuu
Steve Shaheen, Add-On Data, had a series of PDF
based brochures and other collateral they
wanted on their website in a form other than
downloads. We found a solution from Issuu for a
fully interactive brochure that let’s their users
flip through page, email, print and more.
August 15, 2010 © Pronto Marketing 2010 Page 28
Connecting: Microsoft, Twitter and RSS
Kelvin Kirby, Technology Associates
International, had a number of third party and
social networking widgets they needed
integrated on their hole page. We pulled the
pieces together and made it work for them.
August 15, 2010 © Pronto Marketing 2010 Page 29
Ecommerce and CRM with InfusionSoft
Craig Petronella, Petronella Computer
Consultants, wanted ecommerce and CRM
functions of InfusionSoft integrated with their
website and make smooth user transition to the
shopping cart – Pronto got the job done.
August 15, 2010 © Pronto Marketing 2010 Page 30
Live Customer Support with LiveZilla
Scott Tyson, Entelitech wanted link a link to
their ROI calculator which we did in a nicely
integrated page. And when they wanted the
LiveZilla help app – we said “sure”.
August 15, 2010 © Pronto Marketing 2010 Page 31
Live Customer Support with WhosOn
Trent Peters, Umbrella Medial Systems, wanted
users to be able to use the WhosOn live chat as
well as download their support application with
the click of a button. We set it up and got it
working.
August 15, 2010 © Pronto Marketing 2010 Page 32
LinkedIn, Twitter and Facebook
Chris Timm, TCG Computer Services, keeps his
Twitter, LinkedIn and Facebook pages up to date
with help from his website blog – automatically
feeding into his social networks.
August 15, 2010 © Pronto Marketing 2010 Page 33
Custom Flash and Live Chat with WebAlive
Kent Schumann, SlingStone IT, uses the
WebAlive web chat and we got that set-up and
ready to go. They also had a custom Flash
banner that rotates through several messages –
and we made it happen.
August 15, 2010 © Pronto Marketing 2010 Page 34
RSS Subscriptions and Blog Feeds
Dave Sobel, Evolve Technologies, is an active
blogger, supplementing the Pronto provide
weekly blogs. He teamed up with fellow blogger
Ben Pakonin to share his blog and right away we
set up that blog feed to come direct into Evolve
Technologies blog.
August 15, 2010 © Pronto Marketing 2010 Page 35
Embedded Video with YouTube
Michael Cocanower, itSynergy, has an EMR
focused mini-site that we embedded a YouTube
video on the home page banner.
August 15, 2010 © Pronto Marketing 2010 Page 36
Unique Client Assets – Photo Libraries
Jon Lawrence, Data Balance, had a unique set of
photo images they have licenses. We worked
with the brand colors and images to give his site
a one-of-a-kind design.
Chris Carter, Stealth Managed Services Ltd, had
recently moved into a architecturally interesting
and well designed space. With a set of professional
images we showcased his facility and team.
John Rauch, Axonus Technology Group, had a
fantastic set of professional photographs of
their team and facilities. We leveraged to bring
their unique image and personality to life.
August 15, 2010 © Pronto Marketing 2010 Page 37
What Clients Say about the Pronto Way
Our Focus is our Client
Visit our LinkedIn profile or website testimonials to
learn what Pronto Clients are saying about this
exceptional service and impact on their businesses.
August 15, 2010 © Pronto Marketing 2010 Page 38
That’s the Pronto way
Delivered with dedication and a relentless focus to make it great for you.
August 15, 2010 © Pronto Marketing 2010 Page 39
What are you waiting for?
Email or schedule a call today.
derek@prontomarketing.com
tungle.me/derekbrown
November 24, 2009 ©Pronto Marketing 2009 – Pronto Confidential Page 40
About Pronto We focus 100% on helping MSPs and IT Service Providers get
their online marketing in gear. From concept to execution to
maintenance – we do it all for a low monthly subscription.
Founded by Derek Brown, a leader in IT services and digital
marketing, and backed by a talented team of marketing and
web professionals.
Derek’s 20+ years of technology marketing and sales
experience includes over 12 years at Microsoft during which
time he was in varied roles from Director of Windows SBS
Product Management, Director of Worldwide Marketing
Mobile Devices Division and BMO Director Microsoft
Thailand. In addition, Derek has extensive channel
experience at companies such as TechData and with a
number of technology start-ups. Derek has also been an
Adjunct Professor on Digital Marketing & Business Strategy
at American International College in Bangkok.
Based in Bangkok, Thailand with a team of fourteen and an
extended team of freelance editors and writers around the
world, we have a rich talent pool of designers, developers,
communications and marketing professionals provide world-
class talent while bringing “flat world” economics to our
small business clients.
Contact Us:
derek@prontomarketing.com
http://www.prontomarketing.com
November 24, 2009 ©Pronto Marketing 2009 – Pronto Confidential Page 41
“Pronto Marketing seems like my own marketing
department. The one-on-one attention I received while
setting up my site was outstanding. They went out of their
way to ensure that I was happy and the site was set up the
way I wanted it.
I expected a cookie-cutter approach but found it to be quite
the opposite…a very customized and personalized
solution. The value received for the monthly fee is an
exceptional bargain…a no-brainer.”
Tim Freeze
President & CEO
UniComData, Inc.
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