introduction to marketing manager skillset

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Role of Marketing Manager(Introduction to MBAs on Marketing management)

Delighting the Customers

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• Each slide followed by relevant pictures

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Marketing managerConceptualizing New product

• Product Innovation• Product designing• Conceptualizing the New product• Understanding the pulse of the Market• Exploring the need of the customers• Understanding the market dynamism ,

changing Taste and preferences of Customers

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Marketing Manager as the Rational Dreamer/ Visualizer

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Role of Marketing Manager Determining the Price

• Cost of new product• Price Fixation• Offering Discounts• Price comparison• Sales estimation• Profit estimation• Market Penetration / Price skimming

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Glimpse on Pricing Techniques

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Role of Marketing Manager in Channel Development

• Direct Marketing• Sales and marketing through middlemen• Sales and marketing through the internet• Sales and marketing through company

owned retail outlet• Strategy for domestic market or for the

foreign market• Decision of two tier or three tier ,

middleman network• Marketing through networking

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Must Have Understanding of E- Business

• Customer relationship management• Database Marketing• E-Commerce• Advertising and communication through the

internet• Interactive adverting• Ordering and Payment settlement through

internet• Security and password issues in e-Business

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An Understanding of E- Business

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Role of Marketing Manager Promotion of a Product

• New product launching strategy• Discounts, offer and timing of

launching• Branding• Advertising• Publicity• Sales promotion• Positioning and Differentiation

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Act Like HR Executive

• Fixing Sales Target• Manpower requirement for sales• Training and motivation of staff• Appraisal and promotion of the sales

and marketing staff• Motivation and job enrichment of

sales and marketing people• Reward, compensation, promotion

and transfer of the staff

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Act Like Finance Manager• Cost estimation of new product development,

production and promotion in the market• Profitability , BEP and ratio analysis• Analyzing the Income statement and Balance

sheet in term of receivable, inventory management, bad debt, duties, insurance, assets, productivity and efficiency in business operation.

• Preparing budget• Determine Credit period and expedite

collection• Calculation of Selling through loan and

installment

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Act Like a Social Server

• Providing employment• Giving value for money• Sponsoring program and events• Serving the Bottom of the pyramid

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Social and Environmental Issues

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Marketing Manager should be comfortable with Statistical Analysis

and Marketing survey

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• www.pricepointpartners.com/.../diamond_chart.jpg • www.marketingteacher.com/.../pricing_lesson.gif • http://www.starfirehomes.com/jsl/userdata/img/sfh-pricing-strategy.bmp• www.buzzle.com/img/articleImages/58810-5med.jpg • i.ehow.com/images/GlobalPhoto/Articles/486034... • http://marketingmo.com/common/files/pricing.jpg• http://www.hansonmarketing.net/Channel/files/chart-channels2.jpg• http://www.bluemonitor.com/images/graph_03.gif

• www.beegamax.com/.../features/communication.jpg • http://www.masternewmedia.org/images/simple_3D_man_by_alexandro_35

0.jpg• http://www.springwise.com/pix/2006/marketing.jpg• www.training-dev.com/images/IB1827.jpg • http://beyondrewards.ca/Images/Training%20and%20Development.jpg