introduction to apple philosophy

Reaching out to all with Care, Empathy & Professionalism

Be Exceptional

Be Exceptional

The StarsThe Starsrepresent Service

Excellence. They also symbolise celebration, joy,

dynamism and victory.

At the COREAt the COREC E P stand for Care, Empathy & Professionalism. Reinforces message of “reaching out to

patients with care, empathy & professionalism.

The TaglineThe Taglineis a call to TTSH staff to be

their exceptional best in everything that we do.

The CARE that we provide to our patients is likened to an Apple.

Delightful, endearing & enriching.

And at the core are the stars of TTSH – dedicated staff who go beyond their call of

duty, reaching out to patients with Empathy & Professionalism

Together, we bring them good health and satisfaction.

3

CareSmile & GreetListen & Look

Anticipate & Attend

EmpathyEngage & UnderstandConnect & Respond

to unique needs

ProfessionalismGroomed & Be Visible

Be Safe & CleanProvide Info (What/How/When)

Follow thru & HandoverRespect Privacy & Confidentiality

Be ExCEPtional