introduction – parle was set up in 1929 in the suburbs of of mumbai city, to manufacture sweets...

Introduction –

Parle was set up in 1929 in the suburbs of of Mumbai city, to manufacture sweets and toffees.At that time market was dominated by famous international brands. Despite unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time.

In 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees.Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality.

1500 WHOLESELLERS

4,25,000 RETAIL OUTLETS

The consumer is the focus of all activities at Parle. Maximizing value to consumers and forging enduring customer relationships are the core endeavors at Parle.

How Parle – G has utilized the power of advertisement to attach with people’s emotions, right

from the beginning.

PARLE – G SPONSORED TELE-SERIES SHAKTIMAN

KRACKJACK

MONACO

MARIE CHOICE

HIDE & SEEK

MONACO BITES

JEFFS

SIXER

NIMKIN

FUN CENTRE

KISSME BAR

MANGO BITE

MELODY

MAGIX

PARLE CREAM

ORANGE CANDY

POPPINS

ROLA-A-COLA

TOFFEES

MILK SHAKTI