introduction : local search marketing
Post on 03-Sep-2014
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LOCAL SEARCH
MARKETING
Is it really important for local businesses?
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WHAT IS LOCAL SEARCH MARKETING?
Online Users
Search
for local
product or service
See your website or business listing
Contact You
More Sales
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Local Search Marketing Statistics
According to Google, 20% of all searches are related to location
43% of search engine users are seeking a local merchant to buy something offline. Source: comScore Networks
54% of search users have substituted Internet/search for the phone book. Source: comScore Networks
The Kelsey Group reports that 74 % of Internet users perform local searches
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Local Online Search
Internet Yellow Pages
Word of Mouth
Print Yellow Pages
Local Newspapers
Radio
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
80%
70%
75%
40%
45%
30%
80% of users research online before making a purchase
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SMALL BUSINESS SEARCH MARKETING SURVEY RESULTS
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What Statistics Tell You……
1. More people search internet for local goods and services
2. Traditional marketing methods don’t work now!
3. Importance of creating an web presence
4. Can establish a formidable competitive advantage
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Benefits of Local Search Marketing
Enhance Your Online Visibility
Target the Customers in Your Locality
Acquire New Clients
More Sales
Increase Your ROI
Develop An Online Brand Image
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Start Building An Online Presence
By Creating a Business Website
By Claiming Business Listings in Business Directories
By Involving in Niche Online Social Networks
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Types Of Local Search Sites
Search Engine Maps (Google, Bing and Yahoo)
Review Sites (Yelp, Tripadvisor, Zagat)
Business Directories (InfoUSA, Acxiom)
Yellow Page Directories (Yellowpages.com, Superpages)
Local Directories (CitySearch, Localeze)
Niche, Industry Specific Directories (Health Grades)
These are sites which people use online to find local business
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The Three Most Important
Get Listed In Search Engine Maps
Google Places (Google Maps)
Yahoo Local
Bing Business Portal
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What does Local Search Marketing include?
1. Claim and Verify Local Listings
2. Managing Listings for Several Locations
3. Optimize Local Listings for Increased Local SEO Traffic
4. Help You Monitor Customer Reviews and Feedbacks
5. Submit Your Business to Other Local Business Directories
6. Setup Traffic Analytics Properly to Track Local Activity
7. Promote Your Local Listings
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Local search marketing can be used by all local businesses
and service providers to increase their customer
footfall.
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As the famous Golf player,Ben Hogan, once said
"Placing the ball in the right position for the next shot is eighty percent of winning golf".
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Place yourself where your target audience
Is!
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