introducing…. powerful cleaning…done naturally customer presentation

Introducing….

powerful cleaning…done naturally

Customer Presentation

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• Today Green cleaning products represent $160MM (5% of total)

• Estimated 40%+ growth annually

Going Green…More Than Just A Trend

2007 Kline Market Estimates

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Commercial

'07 Sales

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“76% of the nearly 700 procurement professionals surveyed said they will be actively purchasing Green-certified

cleaning products in the next two years.” - Scot Case, VP of TerraChoice (environmental marketing agency)

Green cleaning is part of a growing movement being driven by government agencies, corporations, and consumers alike

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Introducing Green WorksTM

First CPG company to introduce a line of green cleaning products

First new brand launched at Clorox in 20+ years

First natural cleaner with brand-building investment

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Clorox Defining Natural Cleaning

• Biodegradable, eco-friendly, no animal testing

• Made with plant-based ingredients

• Avoidance of petrochemicals

• Primary and secondary packaging is recyclable

o Coconut-based surfactantso Corn-based alcoholo Citric acid o Lemon oilo Filtered water

Reduced Impact On Human Health and the Environment

We have taken a leadership position with the Green Works™ launch in defining natural to mean:

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Green Works™ DfE Certified

• DfE (Design for the Environment) is an EPA program promoting “green” chemistry/processes

• Green Works™ products certified by DfE*

*Natural bathroom cleaner not recommended for certification due to presence of glycolic acid

Clorox has chosen to partner with the EPA to take a leadership role in defining natural standards

Note: At the present time, Green Seal commercial certification requires concentrated products and Green Works™ products are primarily RTU

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Green WorksTM Really WORKS!

59/41 Preference

55/45 Preference

55/45 Preference

57/43 Preferenc

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50/50 Parity

BASES STM and Blind In-Home Use Test June 2007

First natural cleaner that works as well as traditional cleaners

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Green WorksTM Really WORKS!

Outperformed other commercial “green” cleaners

Clorox lab test results showing statistically significant difference against standard industry soils (floor soils, soap scum)

Envirocare Spartan

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Customer Testimonials Encouraging

“The cleaning staff are raving about these green products. We are very interested in this product line.” (NGS Building Mgmt)

“ Would definitely switch over to the Glass & Surface Cleaner today. If people get just one try, they will buy it. (Director of Operations, Kroger)

“ It really removes the whole dirt. When you clean, it’s really clean because it leaves the “cricket” sound (it squeaks).” (Claremont Resort & Spa Housekeeper, GSC)

“It really worked good, like real Windex. I would definitely use this.” (Madera Healthcare)

“These products work so much better than what we are using today. Makes the other stuff look like water.” (Day Porter, Port of Oakland)

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Green WorksTM Joins Powerful Line-up

Traditional Cleaning Trusted performance

Natural Cleaning Reduce impact on

environment

The Clorox product portfolio offers cleaning and disinfecting solutions for a wide range of customer needs

Cleaning and Disinfecting

Reducing spread of germs

Cleaner World. Healthier Lives.™

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Sales Support

Sales ToolkitMedia/PR Promotion

Selling Story Sell Sheet Brochure FAQ’s

DSR/end-user 90-day promotion

Industry trade pubs National magazines CEO media tour

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Green Works™ Positioned to WIN

Leadership position in defining natural

Cleaning performance equal or better than traditional cleaners

First mover advantage – First national “Green” product launch

Endorsed by Clorox…from a name people trust to deliver the highest standard of clean

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