introducingplaceiq: introducing landmark | 4 kelly lundquist data strategy, havas media landmark...

Introducing

Go Ahead, Take the Wheel.

We’ll help navigate.With LandMark, PlaceIQ’s industry-first data offering, we’re putting you in the driver’s seat. For the first time ever, businesses can access premier location data on their own terms — through their BI interface, hosted dashboards, reports, and more. With hands-on access to cutting edge location analytics, it’s never been easier to answer questions at the core of every business.

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Do you power your decisions with data? Location intelligence can answer complex questions such as: “How do visitation trends differ by DMA?” With LandMark, businesses can power their decisions with a deep understanding of important audience movement patterns at scale.

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K E L LY L U N D Q U I S TData Strategy, Havas Media

LandMark allows you to

answer questions about what’s

happening in the marketplace,

such as what share-of-visit for

a brand looks like.”

Understand brand loyalistsUnderstand the cross-shopping behaviors of store visitors to inform marketing and media strategies. Where else do they shop? Where do they go in the real world?

S A M P L E A P P L I C A T I O N S

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Analyze lapsed loyalistsAnalyze audiences who used to visit a particular brick-and-mortar store to inform reactivation strategies. Did they become loyal to a competitor? Does this shift vary by market?

S A M P L E A P P L I C A T I O N S

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Gain competitive intelligenceTake your conquesting strategies to a new level with location analytics. Compare visitation trends for specific brands to analyze how competitive pressures vary by market, day of the week, and more.

S A M P L E A P P L I C A T I O N S

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Analyze your share-of-visitAnalyze your share-of-visit at a national and DMA-level to understand how you are performing against the competition in terms of foot traffic. Does this vary by market? By time of day?

S A M P L E A P P L I C A T I O N S

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Inform Retail Site SelectionAnalyze foot traffic trends to understand which geographical areas have a higher potential for expansion, based on shopping behaviors, customer loyalties, and competitive pressures.

S A M P L E A P P L I C A T I O N S

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Inform Equity AnalysisFoot traffic trend applications extend well beyond marketing. Analysts can leverage store visitation patterns to understand a brand or vertical’s overall health in the marketplace and inform equity and investment management decisions, and more.

S A M P L E A P P L I C A T I O N S

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LandMark has provided access to

an incredible wealth of location-

aware intelligence that can help

us inform strategy for clients.”

J O S H E N G R O F FChief Digital Media Officer,

The Media Kitchen

For more information, visit www.placeiq.com

As the leading location intelligence platform, PlaceIQ connects marketers to location-based audiences at scale, measures real-world visitation, and derives powerful insights about consumer behavior. To deliver an accurate, unified understanding of consumer movement patterns, PlaceIQ’s technology maps high quality location data to a precise basemap. The company is headquartered in New York City and has offices in Palo Alto, Chicago and Los Angeles.

© PlaceIQ 2017