introducing paper towels:

A Feasibility Study

INTRODUCING PAPER TOWELS:

Introduction•College students can not easily find time to determine what is the best use of their money•Today people buy more paper towels than regular towels to clean with or for everyday use •How do we find which paper towel is the best value?•We put each product through 4 tests.•The best valued paper towel will help college students save money while receiving the best product for their money

Overview of Options and Criteria4 Tests•Area per sheet•Cost per sheet•Absorbency•Strength

4 Points possible for each test•Highest score out of 16 is the best valued product

Brand Options•Viva:• This brand is newer to the market and is one of the top name brands. Has been on the market for less than a decade

•Bounty:• Probably the most frequently advertised paper towel brand. Has been on the market for over a decade

•Great Value (Wal-Mart Generic):• This is Wal-Mart’s store brand. Has been on the market for over a decade and is the only store brand in the sample

•Brawny:• The next most frequently advertised paper towel brand after Bounty. Has been on the market for over a decade

Test 1: Area per Sheet• The purpose of measuring the sheets is to discover which sheet has the greatest area. The largest area ensures that students will get the most for their money.

Paper Towel Brand Length/Width Rating

Bounty 11 in ×10.4 in 3

Brawny 11 In × 10.4 3

Great Value 11 in ×12 in 4

Viva 11 in ×10.4 in 3

Test 2: Cost Per SheetDivide the price of the roll by the number of sheets in the roll.

Brand Cost per Sheet Rating

Brawny $0.03 3

Bounty $0.03 3

Great Value $0.02 4

Viva $0.03 3

Calculating Cost per Sheet

Test 3: Absorbency 1. Lay a folded single sheet of

paper towel on a table2. Measure out ¼ cup of water 3. Pour ¼ cup of water onto the

paper towel4. Lift paper towel to see how much

water drips

Absorbency TestTesting Bounty Testing Brawny

Test 3: Absorbency Results • Brawny scored a 1. The water rolled off the paper towel on to the table.

• Bounty scored a 2. The water soaked through the paper towel leaving residual water on the surface, also when we picked up the paper towel water dripped out.

•Great Value scored a 3. The sheet absorbed most of the water and did not leave as much residual water on the surface.

• Viva scored a 4. Viva left little water on the table and no water dripped when it was lifted.

Test 4: Strength1. Put marbles in a glass of water and

fill until the water covers the marbles2. Have a partner hold the paper so that

it’s completely unfolded3. Place the moist marbles onto the

paper towel one by one4. After the paper towel rips, count the

marbles placed on it

Strength TestTesting Great Value Great Value Tearing

Test 4: Strength ResultsPaper Towel Brand # of Marbles Rating

Bounty 165 4

Brawny 115 2

Great Value 56 1

Viva 115 3

Conclusion

Bounty Brawny Great Value

Viva 0

2

4

6

8

10

12

14Overall Test Scores

Number of Points for Each Brand

11

13

7

12

Recommendation

•Based on our results the best brand of paper towels is Viva. Viva received 13 out of the 16 possible points. We recommend college students use Viva paper towels because it is the strongest and most useful for its price.