introducing little bird: why, what & how

Introducing Little Bird Powerful influencer discovery and engagement tools to help brands build brand awareness and relevant reach

SOCIAL INTELLIGENCE SOFTWARE FOR MODERN MARKETING & SALES!

People don’t trust brands.

92% trust peer recommendations for product choices and brand preferences.

— Nielsen

Influencers can help brands bridge the trust gap …

But content-based discovery is noisy and easy to game.

That’s why Kim Kardashian can be identified as the most influential expert on pizza.

“Just because someone is the most influential person according to Klout’s universal influence score does not make them important to your buyers…

— Zachary Reiss-Davis, Forrester Research

The loudest voices are not always the most influential.

In other words…

Context and relevance are critical.

In other words…

Little Bird filters the noise and helps you find the people and content that

truly matter to your business.

Amplify impact at every stage of the customer lifecycle

OPPORTUNITY AT EVERY STAGE

•  Drive outsized brand awareness

•  Identify prospects

•  Increase reach via paid targets

•  Increase targeted delivery of specific content

•  Target select verticals with direct response ads

•  Gain credibility

•  Nurture prospects

•  Gain intelligence at the point of sale (context + timing)

Essential tools for influence marketing

1.  Find thousands of influencers in just minutes

2.  Be the first to find and share great content

3.  Analyze influential connections

4.  Discover and export influencer blogs

5.  Map locations where influencers cluster

6.  Visualize social networks and niche communities

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FIND INFLUENCERS

wearables

Suggested topics based on your online connections

Choose your own topic: brand, category, product, etc.

Create a report on any topic…

FIND INFLUENCERS

Customize your search by removing “seed” accounts, adding new suggestions.

Add your own examples!

Discover thought leaders ranked by an objective measure that can't be faked: peer validation.

FIND INFLUENCERS

Discovery begins on Twitter, the best platform to uncover real relationships that connect authentic topical communities.

FIND INFLUENCERS

Then, we uncover important content, conversations and connections on other social networks.

FIND INFLUENCERS

SHARE & ENGAGE

Focus on content created and shared by recognized topical leaders.

SHARE & ENGAGE

Curate the latest and most valuable posts and share them in multiple social channels.

Joe Chernov VP Content, Hubspot

"Little Bird might just become a content marketer’s most powerful weapon, because it addresses the three most pressing needs: more content, better content, and wider distribution.”

Discover connections between any account and the topical influencer community.!

DISCOVER CONNECTIONS

Who has recently followed you?

DISCOVER CONNECTIONS

Who is following you that you’re not following back?

DISCOVER CONNECTIONS

DISCOVER CONNECTIONS

Who is connecting with your competitors?

Discover and explore the structure, membership and concerns of any topical community online.

MAP SOCIAL NETWORKS

Zoom in on key influencers and sub-communities.

MAP SOCIAL NETWORKS

MAP LOCATIONS

Katie Paine CEO, Paine Publishing (“Queen of Metrics”)

“The difference between Little Bird and other technologies is the way they identify influencers. The result is fast and accurate.”.”

Little Bird finds a greater number of more relevant influencers and better content than any other service so you can shape your future instead of just reacting to the existing conversation.

We use social graph analysis to find influencers first, rank their stature by a meaningful metric, and then lead you to their quality content and conversation.

Other tools use keywords to find content first—giving you noisy results—and then lead you to influencers whose stature is measured by less meaningful metrics like overall popularity.

LITTLE BIRD vs. LISTENING

•  Connections •  Signal •  Community •  Relevance •  Peer-validated •  Share of audience !

•  Content •  Noise •  Popularity •  Volume •  Easy-to-game •  Share of voice !

Social Graph Keywords

Remember Kim Kardashian?

Kim Kardashian would be a “big node” on the social graph.

SEE WHAT YOU’RE MISSING

Retail!

But focusing on the most popular accounts misses the audience.

•  Larger “nodes” = larger following •  Colors = distinct communities of interest •  Density = closer connection

SEE WHAT YOU’RE MISSING

Retail!

Michael Brito Global Leader in

Advocate Marketing

“You (at Little Bird) don't need to worry about competitors, no one else has anything like this. This looks incredible.”

Little Bird offers •  Influencer discovery and engagement •  Content research and curation •  Measurement and tracking •  API integration •  Network analysis •  Strategic Customer Success

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