introducing digipresentation and content. digi-products built a customised digital marketing system...
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Introducing Digi Electronic marketing technology
dramatically reducing design and
print costs.
Fast & Easy Quick creation and faster
targeting increasing sales.
Consistent branding Guarantees full control of your
online/email and print brand identity.
Find Out See why some of the biggest names
choose Digi-products.
Contact Digi for more info: www.digi-products.com +44 (0) 118 9841567
We wanted to show some of our favourite projects being used today by our customers. All the
examples featured have been created using Digi-products for print, email and internet.
And of course we wanted show off one of our new offerings, this style of interactive brochure!
Thank you and
Kind regards,
The Digi team.
http://www.digi-products.com
Tel +44 (0) 118 9841567
P.S. If we are new to you or you already use Digi-products and want to know more about the new
features we have introduced, please contact us.
Introduction
The Video
About Digi-products
BMW - New Car Brochures
Christie + Co
Accor Hotels
Mercedes-Benz Corporate Brochures
BMW - Corporate Sales Presenter
Bang & Olufsen
Toyota Insurance
BMW - Aftersales
McKenzie Myers
Geocel
Lexus
UK Plc
Richmond Events
BMW Used Car Brochures
Exor
Max Marketing
Mercedes-Benz Corporate London
Jones Lang LaSalle
BMW - Corporate Newsletter
Colas
Contact Us
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Digi-products is… Electronic marketing
technology that
dramatically reduces
design and print costs,
with immediate creation
and increases sales
through faster targeting.
Guarantees full control of your
online/email and print brand identity.
Multi-format Create and send
Flash, PDF, digital
brochure and HTML
formats.
1-2-1 or Bulk Emailing Email a single user
or you can email to
your entire client
database with a click
of a button. Its
simple.
Create and send unlimited numbers of emails, create
unlimited brochures.
Low carbon...
It’s clever...because
the system includes
Digi-alert, that tells
the sender each time
someone clicks a link
in an email to view
what they have been
sent.
Easy to use Using the Digi-
products system
requires minimal PC
skills, to create or
update a piece of
marketing material.
No software required All done
through your
browser.
Instant Updates and Availability Web based, all
versions can be
updated, just like that.
Perfect delivery tool for your internal documents. Proposals,
newsletters,
invoices,
communication pieces.
On to the examples...
Customers have high
expectations of performance,
service and support from
BMW.
BMW needed a technology to
help them deliver electronic
communications that exceed
expectations but maintain
central control over
presentation and content.
Digi-products built a
customised digital marketing
system fully integrated into
BMW’s CRM platform.
Now personalised emails can
be sent, with links to digital
brochures, created by BMW
using Digi-products.
The sender is alerted once the
brochure(s) has been viewed.
Consistent brand
communications across the
BMW network.
Better, more targeted, relevant
follow up, as the customer
views the brochure(s).
Reduced printing, less waste.
Brochures produced in hours,
not months.
BMW UK manages a network of 153 dealerships in the UK.
BMW – New Car Brochures
Christie + Co required an e-marketing tool to
move them from print to electronic
communications. Effectively managing multiple
e-mail lists across more than 25 offices and
ensuring compliance with local legislation.
Digi-products developed a global bespoke system
for Christie + Co providing access to corporate
marketing materials and templates and enabling
more than 300 sales staff to e-mail out electronic
marketing materials to prospects.
Christie + Co started by bulk emailing prospects rather than sending out printed materials. Over one
million emails were sent in the first year alone. This dramatic reduction in print produced significant
cost savings that could be redeployed into other marketing areas, safe in the knowledge they are
compliant with the Data Protection Act as all marketing materials are distributed and managed from a
single, central system.
Christie + Co operate worldwide, buying and selling hotel, retail,
and leisure and care businesses on behalf of individuals or
companies. They also value businesses with related consultancy
work.
Christie + Co
In this very competitive market,
Accor need to present their C&B
information and quotations as
effectively as possible.
Timely follow-up is critical.
Digi-products created a digital marketing tool for Accor to
build professional relationships between each hotel and
prospective customers.
The C&B team sends high-quality branded html emails, with
hotel images, linked brochures, proposals and personalised
signature. Each time these are viewed, the sender is alerted.
All email communications are consistent across all hotels. The view alerts mean timely follow up,
with more conferences and banquets booked.
The reporting ensures best practice is shared across the group, so all hotels benefit.
Accor are a multi-national hotel group, with a variety of
brands. Novotel and Mercure hotels have a Conference and
Banqueting bookings team, looking after sales opportunities
for meetings, training, conferences and private functions.
Accor Hotels
Helping their retailers
communicate effectively in the
Corporate market is critical.
Faster and more effective
communications were needed in
this ever changing and
competitive market place.
Digi created a digital marketing tool for ‘Mercedes-Benz’ creative
agency to create unlimited html e-mail templates for prospecting
and customer follow up. The Corporate Sales teams send out
personalised e-mails using these templates. The branded HTML
emails are personalised from each sender with links to multi
format brochures. The system’s in-built notifications alert the
sender when the recipient has interacted with the e-mail content.
Corporate teams in all retailers can now send targeted communications on brand. A new brochure
can be created in minutes and available to all users within seconds.
Mercedes-Benz sells through a nationwide dealer network.
A key target market sector is corporate accounts.
Mercedes-Benz Corporate Brochures
BMW and their dealers regularly need to
communicate the benefits of their corporate
offer. Complex in nature, the message needs
to cover their entire model range, benefits,
cost of ownership, competitor comparisons.
Always changing...
Digi-products built a customised presenter
generator of 120 + slides. Every dealer can
access their own personalised version.
All content is managed and updated centrally by
BMW UK, ensuring dealers are always using the
very latest corporate content. Flexibility built
into the presenter structure makes navigation
easy, PowerPoint it isn’t!
Now dealers and BMW staff can deliver an amazing presentation, up to date to the day. Updates
can be made quickly, at no cost, and the new version implemented nationally within minutes.
Dealer staff in every dealership can now manage electronic communications proactively in their
local area.
BMW UK manages a network of 153 dealerships in the UK.
Dealers develop corporate sales opportunities in their local
market while BMW deals with major national accounts.
BMW – Corporate Presenter
Increasingly, Bang & Olufsen
retailers were calling for a
better way of communicating
with existing and potential
customers.
A custom Digi-products system for every Bang & Olufsen dealer
to send a series of emails to customers and prospects – Thanks
for your enquiry, Thank you for coming in for a demonstration
etc. Many emails include links to specific pieces of information.
Each email includes a generated signature of the sender in a
high-quality branded HTML email with product images.
Positive first impressions.
Every Bang & Olufsen dealer can use their emailing tool to capitalise on every sales enquiry.
Acting promptly following a conversation with a customer and using materials that reflect and
enhance the brand set the tone for building confidence in customers and prospects. Enabling
major cost savings on printing and posting of brochures, unlimited emails at no extra cost.
The highest quality in audiovisual equipment sold through a nationwide dealer network.
Customers in this market sector have high expectations in the
products and the way they are communicated.
Bang & Olufsen
The opportunity to sell Toyota
insurance cover with every
new car offers a strong sales
revenue opportunity.
If a dealer could issue
insurance cover notes on the
forecourt at the time of new
car handover this will help
maximise insurance sales and
ensure the customer can drive
away in their new car.
Digi-products created a
tailored system for Toyota to
create personalised insurance
cover notes quickly and easily
at the time of sale. Seven day
cover notes are generated
dynamically, pulling images
and text from a database.
Each is time stamped, and
logged, for audit purposes.
Using Digi-products, Toyota
have dramatically increased
their insurance revenue and
reduced costs associated with
cars left on the forecourt. They
now have an edge in the highly
competitive business of
insurance.
The system is highly scalable so
there is no limit to the number
of cover notes that can be
created.
Toyota sells cars across the UK along with other services to serve
their customers and provide extra business for their dealers.
Toyota Insurance
Genuine BMW Accessories are
an important part of BMW’s
Aftersales.
BMW needed a cost effective
way to produce a wide variety of
brochures for email and
internet. To be used by BMW UK
and their dealers.
A tailored Digi-products system
for BMW Aftersales to create
their own brochures online.
Nominated users at BMW UK
have their own secure access to
make and update brochures.
Once approved these are
uploaded and are instantly
available for all users.
No design agency fees.
No print or distribution costs.
No wastage when brochures go
out of date.
Faster and more detailed
awareness by the dealer
network of new product and
service sales opportunities
created by BMW.
BMW UK manages Aftersales marketing activities to support
their UK dealer network.
BMW – Aftersales
With stiff competition and cost pressures,
McKenzie Myers needed to improve the
communication process as they manage car
test drives for their clients.
They looked to Digi to provide a unique
solution.
A digital communication tool arranging test drives.
Once a booking is taken, the system creates a
unique PDF for that booking and then
automatically sends a series of suitably-timed
emails to advise the customer on each stage of
their booking.
A substantially more efficient process enabling McKenzie Myers to make major savings in
administration time, telephone calls and costs. Plus a genuine USP, ahead of their competition.
Market leader in managing vehicle demonstrator fleets for
major UK car brands.
McKenzie Myers
Geocel needed faster and more cost effective
ways to communicate with customers and
prospects and at the same time reduce the
carbon footprint of its sales force.
Geocel purchased a customised Digi digital
marketing system. Including the ability for sales
staff to send personalised and professional html
emails with promotional and service information.
embedded in them.
The ability to send out professional looking electronic marketing materials has not only reduced
print costs for Geocel, but also travel costs for sales staff. Geocel sales staff are now far more
effective. Used in the UK and Romania, Geocel can produce new products brochures in minutes,
at no additional cost.
Geocel supply specialist suppliers of sealants and adhesives to
contractors, specifiers and end users.
Geocel
A faster, consistent
communication process, getting
brochures to customers when
they need them.
Not “a few days later, in the
post”.
A customised email marketing
system for use by every
salesperson in every UK dealer.
Salespeople at each Centre can
access the system and send a
high-quality branded HTML
email to their prospect or
customer. Links in the email
take the customer straight to
the brochure.
A much faster and more
efficient system to
capitalise on hard won
enquiries generated by
Lexus marketing activity.
Lexus costs and Centre
costs in communicating
with customers are
substantially reduced.
Lexus sell cars through a nationwide of Lexus Centres.
Lexus - New Car Brochures
As the UK leading online
formation agent, @UKPlc has
around 140,000 customers.
The big challenge for @UKPlc is
to sell additional services to all
of them. Prospecting to such a
large contact base is difficult
for a large company, let alone a
small company with infinite
sales resources.
Digi-products built a customised
direct marketing system which
allowed @UKPlc to replace their
labour intensive print mail outs
with highly personalised
electronic mail outs.
With their Digi-products
system @UKPlc have found it
easy to communicate with
such a large customer base,
and they can do this with
their existing sales resources.
As their electronic mail outs
yield higher response rates
than print, they have also
become much more effective
at business development.
@UKPlc is an e-commerce provider to SMEs and the UK leading
online information agent. They provide a one stop shop service
from online information to website development, to online
trading and links to large local authority systems.
@UKPlc
Richmond Events needed a sales
tool that would help them target
Directors and Senior Managers
in medium to large
organisations. Producing high
quality personalised product
brochures was also a priority.
They could also benefit from
knowing the best time to follow
up.
Digi-products tailored a
system enabling Richmond
Events to create information
packs and HTML emails for
each event and colour coded
to the relevant subject area.
Individual users in each sales
team were set up to access,
personalise and send out
emails and packs.
A really efficient process that
has enabled Richmond Events
to make significant savings on
their marketing costs.
The sales teams can get
relevant information to their
prospects within minutes of a
telephone conversation,
professionally presented for
maximum impact.
Richmond Events organises strategic business forums on
cruise ships and land based venues.
Richmond Events
The key to reacting to a used car
enquiry is expediency and relevance.
BMW needed a way to get back with
the right car for the potential
customer. Combined with knowing
the best time to follow up.
Digi-products built a customised digital marketing
system fully integrated into BMW’s CRM platform.
Dealer sales staff take an enquiry on a used car, log in
to the system, select the vehicle and input customer
name and email address. The system automatically
creates a multi-format brochure about the car.
Instead of expecting the customer to search the web to find the car details, the system quickly
delivers high-quality, professional used car brochures that promote BMW, the dealer, and the car.
The customer receives what they need while they are still enthusiastic about the car.
As well as selling new cars through their dealer network, BMW
UK support and encourage sales of used BMW cars with
benefits to the brand and the dealer network.
BMW – Used Car Brochures
At the first point of contact with a customer
Exor would provide an overview of the process
on an interactive CD-Rom.
However, updating these CDs was costly and
inflexible.
Digi-products provided Exor with a digital
marketing system with branded templates that
allowed them to create their own interactive
presentations quickly and easily, removing the
need for CD production. The system also allowed
Exor to send personalised, professional-looking
e-mails to prospects.
Exor was able to make significant cost savings through being able to create their own interactive
presentations, and to send them out electronically. Exor have also benefited from Digi’s reporting
which has allowed them to know which users are sending out which materials, and consequently
monitor and improve performance across the team.
Exor specialise in helping potential suppliers and contractors
to local authorities become accredited to allow them to supply
the public sector.
Exor
MAX Marketing need to
maintain regular contact with
existing clients and prospects.
They need to keep in touch
with a wide client base and
promote how MM can provide
solutions to help their
business.
MAX Marketing use our digital
emailing tool to build their
business. New ideas and
opportunities can be quickly
passed on to customers and
prospects and the Digi-alert
facility enables Max Marketing
to focus their follow up efforts
where people have clicked the
links in their email.
A fast and efficient way for
MAX Marketing to maintain
regular contact with their
client base and provide an
immediate ‘respond-to-
enquiry’ tool to build positive
impressions with new
opportunities.
MAX Marketing provide marketing advice and services to
SME’s in Central Southern England.
MAX Marketing
Differentiation is key,
Mercedes-Benz Corporate
London needed to provide
innovative ways of
communication with customers
and end-users.
Making things as easy as
possible for them to
communicate unique offers to
end users is key.
We created a custom Digi
system for Mercedes-Benz to
build product and brand
brochures suitable for the
corporate audience.
Each is easily personalised to a
client e.g. the IBM Employee
Benefits Programme and every
enquiry can receive a
personalised branded email
instantly.
A really fast and remarkable
way to impress customers in
this demanding and
competitive market.
High-quality emails linked to
professional electronic
brochures personalised to
each client and all updated
online by Mercedes-Benz.
The Mercedes-Benz Retail Group, developing corporate sales opportunities
and helping user choosers to select a Mercedes-Benz
rather than another brand from a list of choices.
Mercedes-Benz Corporate London
Producing professional
property details in house
proved to be time consuming
and costly.
JLL needed a way to produce
consistent, professional
brochures for print, and
increasingly, email.
Digi-products developed a
system for JLL.
This allows them to create
full sets of marketing
materials for around 20 new
properties each day,
produced in house and
utilising existing plan and
specification PDFs.
Less time is spent
producing the brochures
and at a reduced cost.
The materials are
produced faster than ever
with consistent
presentation. Thus
maintaining their brand
identity.
JLL are commercial estate agents specialising in retail and
commercial property nationwide.
Jones Lang LaSalle
BMW produce a fantastic
Corporate News hard copy
brochure. Print volumes are
massive and increasingly
customers want it in digital
format.
They needed a suitable digital
version, that can be used again
and again at no extra cost.
Digi-products delivered an
online digital version.
100% replication of the
printed brochure with
electronic versions available
24 hours a day. Unlimited
versions can be created in
minutes by BMW from any
PDF.
More people are viewing
BMW Corporate News than
ever before.
It provides an excellent way
for major corporate
customers to spread the
BMW message to their end-
users.
BMW Corporate Sales in the UK.
BMW - Corporate Newsletter
Colas produced large numbers
of hard copy case study PDFs,
plus other promotional
marketing materials. Cost
prohibitive, relatively inefficient
and could really benefit from a
better way of doing things.
A digital marketing system customised to Colas. Includes
their own branded templates that sales staff )without design
expertise) use to dynamically generate electronic marketing
material for emailing to prospects on their database.
All Digi-products systems provide e-mail alerts back to the
sales teams. Knowing exactly the moment the prospect
interacts with Colas content provides a great prompt to
make a follow up to a hot prospect.
Colas can now communicate with customers in a far more efficient and relevant way. Producing
case studies is much easier, with new ones being added and sent every day.
Colas Limited operates throughout Great Britain as a service
provider to the highways and airfields sectors.
Colas
Digi-products Ltd The Garden House
Sulham Lane
Sulham
Reading
RG8 8DT
United Kingdom
T: +44 (0) 118 9841567
E: info@digi-products.com
W: www.digi-products.com
Try our demo! - demo.digi-products.com
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