intro to twitter for m2con annual seo & smo conference

Why Do People Care About

Twitter?

Why is Grandma Joan on Twitter?

Why is Danielle on Twitter?

.

Why Should Your Business Be on Twitter?

To Listen to Your Customers

Listen to other Experts

Social Buzz Effects Search

Information via Cyrus Shepard SEMMoz Blog

.

What do I Tweet?

Deals, Contests, Sharing

Be the Expert: Share Info

Tell Stories – Share Others Stories

.

What do I need to Know to Be on Twitter?

The Anatomy of a Tweet

The Anatomy of a GREAT Tweet

It’s not about You

.photo credit: Whiskeygonebad via photopin cc

“I read in WSJ…”

.

Let’s Tweet!

How do I Tweet?

Click on that PEN

Ready? Let’s Tweet!

Take a photo

Start with @saramannix to talk to me

Or mention someone:

I’m at #m2con with @jeepworld or @biankak

Use the hashtag #m2con

How to Retweet (RT)!

#m2con

Get Followers!

Reciprocity

Put Your Twitter Link Everywhere

Invite Your Customers & Find Followers

Get Listed on a Twitter Directory

Explore Twitter

Your Twitter Home Page

Who’s talking to you? @ Connect

Find Who to Follow on #Discover

What do you look like: Me

55%SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010

of B2C marketers have acquired customers via Twitter

40%SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010

of B2B marketers have acquired customers via Twitter

Be Awesome at Twitter

Be Awesome at Twitter Tip #1

=Be Awesome at Twitter Tip #1

Be Awesome at Twitter Tip #2

Be Awesome at Twitter Tip #3

Companies that use Twitter average 2x more leads/month than those that do not.

Be Awesome at Twitter

SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010