intro to mob biz tech

#MobBizUH

Hajrë Hyseni

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Feb 2012

MOBILE BUSINESS TECHNOLOGIES

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AIM

To research, understand and examine the impact

of the mobile technologies trends and applications for business

processes in an organisation

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The mobile industry, trends, challenges and applications

The impact of mobile applications features such as

multitouch, accelerometer and other interfaces

Impact of the mobile applications for the business

transactions

Critically evaluate and identify relevant applications to make

business processes more efficient in an organisation

Work individually and in groups to recommend appropriate

application for different business processes

Evaluate users experience of different mobile devices and

applications implemented in an organisation business processes

Learning Outcomes

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Module ComponentsModule Components1 Module Intro

2 Mobile platforms (Android, iPhone and Blackberry)

3 Interfaces, usability and customer journey of the mobile apps

4 Mobile enabled features such as search, location etc

5 Mobile SEO - Search Engine Optimisation

6 The cloud services

7 Social and Mobile

8 Business Strategy for Mobile platforms

9 Mobile Marketing

10 M-Commerce and Payments

11 Revision and future trends

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Why?

#MobBizUH

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6 eMarketer (2011)

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1.2 billion active mobile-broadband

subscriptions worldwide

6 eMarketer (2011)

6Thursday, 2 February 12

1.2 billion active mobile-broadband

subscriptions worldwide

6 eMarketer (2011)

6Thursday, 2 February 12

1.2 billion active mobile-broadband

subscriptions worldwide

6

28% M-Banking

50% M-Search

$31b by 2015

eMarketer (2011)

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52% of adults us their phones while in the store

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52% of adults us their phones while in the store 49% of 19-29 call friends for

advice before purchasing

7Thursday, 2 February 12

52% of adults us their phones while in the store 49% of 19-29 call friends for

advice before purchasing

38% of 18-29 year olds used their phones for

real-time price matching

7Thursday, 2 February 12

52% of adults us their phones while in the store 49% of 19-29 call friends for

advice before purchasing

38% of 18-29 year olds used their phones for

real-time price matching

17% of users engaged in both price matching and looking up reviews

7Thursday, 2 February 12

52% of adults us their phones while in the store 49% of 19-29 call friends for

advice before purchasing

38% of 18-29 year olds used their phones for

real-time price matching

17% of users engaged in both price matching and looking up reviews

25% product reviews

7Thursday, 2 February 12

52% of adults us their phones while in the store 49% of 19-29 call friends for

advice before purchasing

38% of 18-29 year olds used their phones for

real-time price matching

17% of users engaged in both price matching and looking up reviews

25% product reviews1 in 5 mobile price matches made their most

recent purchase from an online store, rather than a physical location

7Thursday, 2 February 12

7

52% of adults us their phones while in the store 49% of 19-29 call friends for

advice before purchasing

38% of 18-29 year olds used their phones for

real-time price matching

17% of users engaged in both price matching and looking up reviews

25% product reviews1 in 5 mobile price matches made their most

recent purchase from an online store, rather than a physical location

7Thursday, 2 February 12

7

52% of adults us their phones while in the store 49% of 19-29 call friends for

advice before purchasing

38% of 18-29 year olds used their phones for

real-time price matching

17% of users engaged in both price matching and looking up reviews

25% product reviews1 in 5 mobile price matches made their most

recent purchase from an online store, rather than a physical location

B2C (2012)

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8Thursday, 2 February 12

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Krum (2010)

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Krum (2010)

Cartman & Ting (2009)

Golding (2011)

Azua (2009)

Oswald (2011)

Alex & Ben (2006)

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100% Coursework

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100% Coursework

70%

30%

Assignments

Individual Group Presentation

Part 1: Benefits of of Mobile Presence for promoting products for your chosen business

Part 2: Identify and compare cost effective solutions for building mob app

Wednesday, 14 March, 17:00. The word count is 2000, +/-10%.

9Thursday, 2 February 12

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100% Coursework

70%

30%

Assignments

Individual Group Presentation

Part 1: Benefits of of Mobile Presence for promoting products for your chosen business

Part 2: Identify and compare cost effective solutions for building mob app

Wednesday, 14 March, 17:00. The word count is 2000, +/-10%.

Present cost effective solutions for promoting a mob app

Groups: 3-4Duration: 20 min (including Q&A)

Report Log to be submitted onlineWednesday, 2 May, 14:00

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Activity 1

Identify at least five companies and explain how

beneficial their current mobile apps are to launch, promote or improve products and services.

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Thanks!

#MobBizUH

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